Fashion Subscription "AnotherADdress" / Supports busy business people in saving time on clothing selection. AnotherADdress launches reservation-based personal styling consultations at Toranomon Hills.

The fashion subscription service "AnotherADdress," operated by Daimaru Matsuzakaya Department Stores, will launch reservation-based "Personal Styling Consultations" on July 6, 2026 (Mon) at "AnotherADdress TOKYO in Glass Rock Gallery" within Toranomon Hills. This service is for individuals who are too busy to spend time choosing clothes or who want to avoid making fashion mistakes for important occasions such as work, social events, or school functions. Professional stylists will propose optimal coordinates based on a preliminary interview. It offers a new in-store experience where customers can try on items and rent them on the spot.

◆ Background

AnotherADdress aims to provide a new fashion experience that addresses concerns such as "I don't know what to wear" or "I'm too busy to spend time choosing clothes" not only for special occasions but also for daily work and private life. The newly launched "Personal Styling Consultations" are an initiative aimed at creating a new habit of regularly updating one's personal style through consultations, similar to visiting a hair salon, rather than being a one-time service for events.

At AnotherADdress TOKYO in Glass Rock Gallery, by seamlessly connecting try-ons, styling proposals, and rental services, we offer value that allows busy urban dwellers to enjoy fashion more casually.

◆ What is a Personal Styling Experience?

For the reservation-based personal styling service, customers will answer a pre-consultation questionnaire. Based on their responses, professional stylists will pre-select items tailored to the customer's lifestyle, intended use, and preferences. Upon visiting the store, customers can try on the selected items and discuss sizing and styling tips.

◆ Four Values Offered by the Personal Styling Service

Value 1 Time-saving support for clothing selection, a welcome benefit for busy lives.

Stylists select recommended items based on preliminary interviews. This reduces the effort of searching through a vast array of items, allowing customers to find their ideal outfit efficiently even with limited time.

Value 2 Proposals to reduce the risk of "wanting to avoid mistakes" for important occasions.

Items are proposed according to the occasion and customer concerns, making it easier to prevent situations like "I rented it but never had a chance to wear it" or "It didn't suit me."

Value 3 Advice that leads to understanding why something suits you, providing a sense of satisfaction.

Detailed explanations are provided on the reasons for recommendations and styling tips. This makes it easier to try new styles and broadens the scope of personal fashion.

Value 4 Completion from proposal to try-on and rental on the spot.

It doesn't end with the stylist's proposal; customers can try on items they are interested in on the spot and rent them immediately. The process from proposal to use is completed in one stop.

◆ Service Overview

Service Name: Personal Styling Consultation

URL: https://anotheraddress.resv.jp/

Reservations Start: July 1, 2026 (Wed) 10:00

Service Start: July 6, 2026 (Mon)

Duration: 45 minutes

Price: 4,180 yen (tax included)

* Rental tickets can be used.

* Standard Rental Ticket (30 days): 1 ticket

* Short-term Rental Ticket (14 days): 2 tickets

* Corporate tickets are not applicable.

* If you wish to use a stylist with a designation fee, an additional 1,100 yen (tax included) will apply.

Regarding Usage

* Strictly by reservation only

* Reservations accepted until 0:00, 5 days prior to the service date

* Proposed items vary depending on website and in-store stock availability

* Membership registration with AnotherADdress is required for rental use

* Depending on congestion, there may be a waiting time for guidance

Regarding Cancellations

Cancellations can be made on the website until 0:00, 5 days prior to the service date. For cancellations after this time, please contact us via the official AnotherADdress LINE account. Please note that same-day cancellations and no-shows are non-refundable.

About AnotherADdress TOKYO

This is a limited-time store for the fashion subscription service "AnotherADdress," operated by Daimaru Matsuzakaya Department Stores. Following a limited-time store in Nihonbashi, on June 24, 2026 (Wed), we opened "AnotherADdress TOKYO in Glass Rock Gallery," our second location, at Toranomon Hills Glass Rock Gallery, operated by Mori Building Co., Ltd. Under the store concept "We rent because we love clothes," we provide a "place of choice" for smart rentals, based on environmental considerations.

◆ Overview

Store Name: AnotherADdress TOKYO in Glass Rock Gallery

Period: June 24, 2026 (Wed) - October 31, 2026 (Sat)

Business Hours: 10:00 - 20:00

Address: Glass Rock B1F, 1-22-1 Toranomon, Minato-ku, Tokyo (within Toranomon Hills)

Instagram: https://www.instagram.com/anotheraddress_tokyo?igsh=OGhwZTZ0eXlvaTRm&utm_source=qr