Grand Opening Campaign for Luxury Mall 'HAERA' on Thursday, June 11

J. Front Retailing Co., Ltd., PARCO Co., Ltd., Daimaru Matsuzakaya Department Stores Co. Ltd., and J. Front City Development Co., Ltd. will grand open the new commercial facility "HAERA" on floors B2 to 4 of "The Landmark Nagoya Sakae" on Thursday, June 11, 2026. The lineup consists of a total of 65 shops, including flagship stores of world-leading luxury brands, new classic fashion and lifestyle proposals that generate new culture, and restaurants and sweets covering everything from high-grade to casual scenes. It also features many shops making their first appearance in the Tokai area. To commemorate the opening of the luxury mall "HAERA", where sensibilities intersect, we have prepared a wide variety of limited edition products, menus, and services from each shop that can only be obtained or experienced here. Additionally, those who download the HAERA app will receive special services at Nagoya PARCO and Matsuzakaya Nagoya, in addition to benefits and pre-opening invitations. Based on the facility concept of "PUBLIC MUSEUM", the art and interior design displayed throughout the building are also must-sees. "BETWEEN YOU AND NEW" Between you and newness. A place where sensibilities intersect, HAERA. Grand Opening on June 11. As congestion is expected immediately after the opening, admission from June 11 (Thu) to June 14 (Sun) will require a reservation. Please check the HAERA official website for details. [HAERA Official Website] https://haera.parco.jp/ [HAERA Official Instagram] @haera_official_ Opening Ad Movie: https://youtu.be/6vk-ehrnVVQ HAERA Official App [Earn and Use Points for Shopping at HAERA] The HAERA Official App is here! [HAERA Points] When using cashless payments (credit card, electronic money), present your app's My Page to earn 1 HAERA Point for every 110 yen (tax included). Earned HAERA Points can be used for shopping at HAERA at the rate of 1 Point = 1 Yen. [HAERA Stage] Based on the annual purchase amount eligible for point awards (when presenting the app and paying cashless), three stages are available. We will distribute benefits such as coupons that can be used at various shops and parking lots. Download the App: https://haera.parco.jp/app *Some shops are excluded. OPENING CAMPAIGN - 500 Points Gift for HAERA App Download & First Use Period: June 11 (Thu) - August 31 (Mon), 2026 Eligibility: Customers who download the HAERA app and make a cashless payment at participating shops. *Point-only usage is excluded. *App usage supports cashless payments only (various credit cards, barcode payments, electronic money). Cash and gift certificates are not applicable. Overview: 500 HAERA Points will be granted around the 15th of the month following the first use date. - Special Gift for HAERA App Download & Purchase Period: June 11 (Thu) - June 21 (Sun), 2026 Eligibility: Customers who download the HAERA app and spend 5,000 yen or 15,000 yen or more (tax included) via cashless payment at participating shops. Redemption Location: HAERA 2F Special Counter *App usage supports cashless payments only. Cash and gift certificates are excluded. *Purchase amounts can be combined during the period. Limited to once per person. *Limited quantity, ends when supplies run out. *Customers spending 15,000 yen or more will receive one of the gifts. [Customers Spending 5,000 Yen or More] Patisserie GIN NO MORI Ludique "Ludique Coffret Hinoki Yuzu" [Customers Spending 15,000 Yen or More] NONFICTION "GENTLE NIGHT Hand Cream" Pre-Opening Invitation Campaign Pre-Opening Invitation with Early HAERA App Download [First-come, first-served] We invite those who download the HAERA app to a pre-opening event where they can enjoy shopping at HAERA ahead of the grand opening. Pre-Opening Dates: June 9 (Tue) and 10 (Wed), 14:00-20:00 *Reservation required Application Period: From May 20 (Wed) 10:00 How to Apply: 1. Download the HAERA official app and register as a member. 2. Access the reservation page from the link in the app coupon. 3. Select your desired date, time, and number of people to complete the reservation. 4. Receive an after confirming the order. 5. Present the at the reception on the day. Notes: *First-come, first-served basis. Registration closes once capacity is reached. *Reservations can be made for up to 2 people per application (children in elementary school and younger are not included in the count). *We cannot answer individual inquiries regarding reservations. Card Benefits / Linked Campaign with HAERA, Nagoya PARCO, and Matsuzakaya Nagoya - Double QIRA Points when using PARCO Card / Daimaru Matsuzakaya Card at HAERA Using a PARCO Card or Daimaru Matsuzakaya Card at eligible HAERA stores will always earn double the usual QIRA points. QIRA points can be converted to HAERA points and used for shopping or dining at HAERA at the rate of 1 point = 1 yen. *Some stores are excluded. *QIRA point is a point program for various credit card members issued by JFR Card. Details: https://www.jfr-card.co.jp/point/save-qira/index.html - Numerous Services at Nagoya PARCO & Matsuzakaya Nagoya with HAERA App Coupon Presentation! We will distribute service coupons to those who have downloaded the HAERA app, which can be used at select shops in Nagoya PARCO and Matsuzakaya Nagoya. Service details for each shop will be announced later. Services are also planned upon presenting a TOHO Cinemas ticket stub. "PUBLIC MUSEUM" Concept Interior and In-House Art Attention to the interior design by NOIZ and in-house art curated by TheChainMuseum Embodying the facility concept of a "PUBLIC MUSEUM", an extraordinary space is created through a gallery-like interior design and the exhibition of artwork. [Interior Design] The environmental design was handled by NOIZ, who explores new possibilities in architectural design by merging the physical elements of architecture with digital technologies like computational design. As a "PUBLIC MUSEUM", each floor embodies a specific style,