[Event Report] Fashion Subscription "AnotherADdress" / Resource-Circulating Lifestyle Event Held with Public-Private Collaboration for Advancing the Circular Economy
Fashion subscription service "AnotherADdress" collaborated with the Sharing Economy Association, Ministry of Economy, Trade and Industry, Ministry of the Environment, and other sharing businesses to host an event on resource-circulating lifestyles. The event discussed the possibilities of the sharing economy and sustainable fashion through public-private partnerships, proposing new value creation in the fashion sector.
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- 📰 Published: May 1, 2026 at 22:39
- 🔍 Collected: May 1, 2026 at 14:01
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Fashion subscription service "AnotherADdress" held an event on April 23, 2026 (Thursday) at its limited-time store "AnotherADdress TOKYO" in collaboration with the Sharing Economy Association, the Ministry of Economy, Trade and Industry, the Ministry of the Environment, and other sharing businesses, to consider the possibilities of a resource-circulating lifestyle.
This event was structured in three parts: Part 1 focused on "The Current State and Future of Resource Circulation, and Expectations for Sharing," Part 2 on "How Does Life Change When You Let Go of Ownership?", and Part 3 featured a live demonstration and commentary, "Sustainable Commute Before After." Under the theme "How Does Sharing Change Commute Styles?", discussions deepened from both public and private perspectives on the current state of the sharing economy and circular economy in the fashion domain, and new value for consumers. It was also shared that in the future, as a transition from a society of mass production, mass consumption, and mass disposal is demanded, mechanisms like sharing and reuse are crucial elements that will support a resource-circulating economy.
Part 1: About the Current State and Future of Resource Circulation / Mr. Ishiyama, Representative Director, Sharing Economy Association
Part 1: About the Current State and Future of Resource Circulation / Mr. Shiwa, Ministry of Economy, Trade and Industry (Resource Circulation Economy Policy) on "Resource Circulation Economy as a Growth Strategy"
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Kaneko, Ministry of the Environment (Environmental Regeneration and Resource Circulation Bureau)
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Yamashita, CEO of ReCute Co., Ltd. (right in photo)
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Akioka, Laxus Technologies Inc. (center in photo)
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Tabata, AnotherADdress Business Manager, Daimaru Matsuzakaya Department Store Co., Ltd.
◆ Part 3: Sharing, A New Option for Expanding Self-Expression
In the latter half of the event, styling demonstrations were conducted utilizing services from AnotherADdress (fashion), Laxus (brand bags), and ReCute (hair irons). Through observing participants actually updating their commute styles, it was demonstrated that sharing is not about "endurance" but leads to "enjoyment" and "confidence." This experience of upgrading commute styles allowed participants to feel the new possibilities of resource-circulating fashion.
Before After
Before After
Mr. Daigo, who runs a hair salon in Tokyo and is active under the title of "Motegamishi" (hair stylist for attracting others), arranged the curled hair of a worker engaged in sales.
AnotherADdress will continue to expand fashion as a new option that is freer, more enjoyable, and environmentally conscious, and contribute to the realization of a resource-circulating society through public-private partnerships.
This event was structured in three parts: Part 1 focused on "The Current State and Future of Resource Circulation, and Expectations for Sharing," Part 2 on "How Does Life Change When You Let Go of Ownership?", and Part 3 featured a live demonstration and commentary, "Sustainable Commute Before After." Under the theme "How Does Sharing Change Commute Styles?", discussions deepened from both public and private perspectives on the current state of the sharing economy and circular economy in the fashion domain, and new value for consumers. It was also shared that in the future, as a transition from a society of mass production, mass consumption, and mass disposal is demanded, mechanisms like sharing and reuse are crucial elements that will support a resource-circulating economy.
Part 1: About the Current State and Future of Resource Circulation / Mr. Ishiyama, Representative Director, Sharing Economy Association
Part 1: About the Current State and Future of Resource Circulation / Mr. Shiwa, Ministry of Economy, Trade and Industry (Resource Circulation Economy Policy) on "Resource Circulation Economy as a Growth Strategy"
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Kaneko, Ministry of the Environment (Environmental Regeneration and Resource Circulation Bureau)
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Yamashita, CEO of ReCute Co., Ltd. (right in photo)
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Akioka, Laxus Technologies Inc. (center in photo)
Part 2: How Does Life Change When You Let Go of Ownership? / Mr. Tabata, AnotherADdress Business Manager, Daimaru Matsuzakaya Department Store Co., Ltd.
◆ Part 3: Sharing, A New Option for Expanding Self-Expression
In the latter half of the event, styling demonstrations were conducted utilizing services from AnotherADdress (fashion), Laxus (brand bags), and ReCute (hair irons). Through observing participants actually updating their commute styles, it was demonstrated that sharing is not about "endurance" but leads to "enjoyment" and "confidence." This experience of upgrading commute styles allowed participants to feel the new possibilities of resource-circulating fashion.
Before After
Before After
Mr. Daigo, who runs a hair salon in Tokyo and is active under the title of "Motegamishi" (hair stylist for attracting others), arranged the curled hair of a worker engaged in sales.
AnotherADdress will continue to expand fashion as a new option that is freer, more enjoyable, and environmentally conscious, and contribute to the realization of a resource-circulating society through public-private partnerships.