Fashion Subscription "AnotherADdress" / Bridal Season Arrives! Wedding Guest Dress "Rental" is the New Norm
Daimaru Matsuzakaya Department Store's fashion subscription service "AnotherADdress" is strengthening its wedding guest dress rental service for the bridal season. The physical store "AnotherADdress TOKYO" is expanding its lineup and offering total coordination proposals, along with a 50% off first-month campaign for new members.
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- 📰 Published: May 1, 2026 at 01:08
- 🔍 Collected: April 30, 2026 at 16:31
- 🤖 AI Analyzed: May 1, 2026 at 08:09 (15h 37m after Collected)
Daimaru Matsuzakaya Department Store's fashion subscription service "AnotherADdress" allows you to rent items from approximately 460 designer brands. It is highly supported by many customers due to its high convenience: available for rental on a monthly basis, no cleaning required, and returnable as is with shipping included. A single rental plan (3 items) effectively allows you to enjoy department store quality items for about 4,000 yen per item.
At our first physical store, "AnotherADdress TOKYO," in response to the increasing opportunities to attend occasions such as weddings and parties, we are expanding our lineup of party dresses for wedding guests and offering total coordination proposals in-store.
Background
With the diversification of wedding styles, from small intimate ceremonies to formal celebrations, there's a growing sentiment of "I don't know what to wear" or "It's difficult to choose a dress that suits my age." AnotherADdress TOKYO has responded to these concerns with support from professional stylists and an extensive brand lineup.
1. Department store brands available at a fixed price and high cost-performance
Coats and dresses exceeding 100,000 yen, and bags over 200,000 yen, can be rented from a monthly plan starting at 5,500 yen (tax included). You can effectively enjoy department store quality items for about 4,000 yen per item.
2. Suitable for occasions such as weddings and graduation/entrance ceremonies
We offer a rich lineup of clothes suitable for formal occasions, allowing you to easily wear high-quality attire.
Key points for choosing a wedding guest dress
[Point 1] Be mindful of elegant glamour
For adult women, the key is "elegant glamour" – not too flashy, but not too plain. Choosing dresses in calm colors or high-quality materials with appropriate thickness can create a sophisticated and elegant atmosphere.
[Point 2] Choose a silhouette that beautifully flatters your body shape
As we age, concerns about upper arms and waistlines become more prominent. Choose dresses with sleeves or waist-cinching designs to subtly cover these areas and achieve a sleek look.
[Point 3] Choose a dress appropriate for your relationship
The level of "properness" required varies depending on your relationship (e.g., family, friends, colleagues). It is recommended to choose calm colors like navy or beige as a base, and adjust the impression with accessories.
Coordination examples
ADORE / "Sheer Ruffle Cuff One-piece" for a feminine look
A georgette one-piece with tucked, moderately puffed sleeves and sheer ruffle cuffs.
Details here
troisieme chaco / High-neck bolero one-piece
A dress with elbow-length sleeves and calf-length hem that makes a statement.
Details here
BEIGE, / Band collar drape one-piece
This season's sleeveless dress features a flowing fabric with beautiful front drapes and tucks.
Arobe / Pearl-embellished balloon sleeve one-piece
Pearls adorned at the waistline create an elegant impression.
Details here
troisieme chaco / Russell lace puff shoulder dress
Details here
AIMER / Jacquard frill sleeve dress
Details here
troisieme chaco / Dot jacquard docking dress
Details here
*Please note that stock is limited, and items listed may not be available when you visit the store. We appreciate your understanding.
Please also see our owned media articles on "Wedding Guest Dresses"
① What to wear to a wedding in your 40s? Recommended guest dresses and popular brands for women in their late thirties and forties
https://www.anotheraddress.jp/topics/933/detail
② 10 Wedding Guest Dresses | Color choices to avoid mistakes and essential etiquette to know
https://www.anotheraddress.jp/topics/1277/detail?token=1775548674
◆Open Commemoration "First Month 50% off" In-store Campaign Now Running!
For new members visiting AnotherADdress TOKYO, we are offering the "Standard Plan (3 items/month for 12,430 yen/month)" at half price for the first month, costing 6,215 yen/month. If you've been hesitant to use the service, please take this opportunity to try it in-store!
Campaign details
You can freely choose rental items from the abundant selection in-store.
Content: Standard Plan <3 items rental
At our first physical store, "AnotherADdress TOKYO," in response to the increasing opportunities to attend occasions such as weddings and parties, we are expanding our lineup of party dresses for wedding guests and offering total coordination proposals in-store.
Background
With the diversification of wedding styles, from small intimate ceremonies to formal celebrations, there's a growing sentiment of "I don't know what to wear" or "It's difficult to choose a dress that suits my age." AnotherADdress TOKYO has responded to these concerns with support from professional stylists and an extensive brand lineup.
1. Department store brands available at a fixed price and high cost-performance
Coats and dresses exceeding 100,000 yen, and bags over 200,000 yen, can be rented from a monthly plan starting at 5,500 yen (tax included). You can effectively enjoy department store quality items for about 4,000 yen per item.
2. Suitable for occasions such as weddings and graduation/entrance ceremonies
We offer a rich lineup of clothes suitable for formal occasions, allowing you to easily wear high-quality attire.
Key points for choosing a wedding guest dress
[Point 1] Be mindful of elegant glamour
For adult women, the key is "elegant glamour" – not too flashy, but not too plain. Choosing dresses in calm colors or high-quality materials with appropriate thickness can create a sophisticated and elegant atmosphere.
[Point 2] Choose a silhouette that beautifully flatters your body shape
As we age, concerns about upper arms and waistlines become more prominent. Choose dresses with sleeves or waist-cinching designs to subtly cover these areas and achieve a sleek look.
[Point 3] Choose a dress appropriate for your relationship
The level of "properness" required varies depending on your relationship (e.g., family, friends, colleagues). It is recommended to choose calm colors like navy or beige as a base, and adjust the impression with accessories.
Coordination examples
ADORE / "Sheer Ruffle Cuff One-piece" for a feminine look
A georgette one-piece with tucked, moderately puffed sleeves and sheer ruffle cuffs.
Details here
troisieme chaco / High-neck bolero one-piece
A dress with elbow-length sleeves and calf-length hem that makes a statement.
Details here
BEIGE, / Band collar drape one-piece
This season's sleeveless dress features a flowing fabric with beautiful front drapes and tucks.
Arobe / Pearl-embellished balloon sleeve one-piece
Pearls adorned at the waistline create an elegant impression.
Details here
troisieme chaco / Russell lace puff shoulder dress
Details here
AIMER / Jacquard frill sleeve dress
Details here
troisieme chaco / Dot jacquard docking dress
Details here
*Please note that stock is limited, and items listed may not be available when you visit the store. We appreciate your understanding.
Please also see our owned media articles on "Wedding Guest Dresses"
① What to wear to a wedding in your 40s? Recommended guest dresses and popular brands for women in their late thirties and forties
https://www.anotheraddress.jp/topics/933/detail
② 10 Wedding Guest Dresses | Color choices to avoid mistakes and essential etiquette to know
https://www.anotheraddress.jp/topics/1277/detail?token=1775548674
◆Open Commemoration "First Month 50% off" In-store Campaign Now Running!
For new members visiting AnotherADdress TOKYO, we are offering the "Standard Plan (3 items/month for 12,430 yen/month)" at half price for the first month, costing 6,215 yen/month. If you've been hesitant to use the service, please take this opportunity to try it in-store!
Campaign details
You can freely choose rental items from the abundant selection in-store.
Content: Standard Plan <3 items rental