Daimaru Tokyo Store 9F Experience Store 'Asumise' Starts New Term on April 29th with Theme 'Wishes & Thanks'

Daimaru Matsuzakaya Department Store's complex experience store 'Asumise' (Daimaru Tokyo Store 9th Floor) sets a theme approximately every three months, updating its displays and brand lineup to communicate new encounters and experiences. Having moved and expanded to the 9th floor in September 2024, it now enters its Vol. 8. The period from April 29 (Wed/Holiday) to July 21 (Tue), 2026, will be held under the theme 'Wishes & Thanks ~Wishes and Gratitude~.' In alignment with this season of 'wishing for happiness' with events like Children's Day and Tanabata, the store will feature 24 brands in total, including 15 new ones, offering items that fulfill wishes for a more comfortable and fulfilling daily life, as well as products perfect for expressing gratitude. During the period, there will also be installation displays by four creators and a special Golden Week project at the adjacent cafe 'PostCoffee KIOSK.' Official Website URL: https://dmdepart.jp/asumise/ ◆ Vol. 8 Theme: 'Wishes & Thanks ~Wishes and Gratitude~' Period: April 29 (Wed/Holiday) to July 21 (Tue), 2026 This period is filled with events for expressing gratitude like Mother's Day and Father's Day, alongside traditions for wishing for happiness such as Children's Day and Tanabata. Therefore, we have themed this session 'Wishes & Thanks,' lining up items that fulfill the desire for a more comfortable and enriched daily life, as well as gifts perfect for showing appreciation to loved ones. ◆ Participating Brands (Partial List) Sun Barrier 100 Co., Ltd. | Fashion Accessories https://uv100.jp/ Sun Barrier 100 is a specialized brand developing light-shielding sunshades. Their uniquely developed 4-layer structure fabric cuts UV rays, infrared rays, and visible light. It maintains a shade-like coolness and glare-free comfort for a long time. They continue to develop and produce products with a focus on functionality, staying close to the desire to protect skin from sunlight. At Asumise, they will showcase a wide range of original products, including sunshades, hats, outerwear, and goods. Fabric samples will also be available, proposing an experience where visitors can find their perfect match while checking textures and colors. Earth hacks Co., Ltd. | Lifestyle https://co.earth-hacks.jp Earth hacks is a joint project between Hakuhodo and Mitsui & Co. Through the unique 'Decarbo Score,' which visualizes environmental value by displaying the CO2 reduction rate (%) compared to conventional products, they provide a mechanism where consumers can enjoy contributing to decarbonization rather than it being purely corporate-led. At the storefront, various products featuring the Decarbo Score will be displayed, providing an opportunity for people to deepen their understanding of decarbonization by actually handling the items. Valet Co., Ltd. | Lifestyle https://hb-habits.com/ Based on the concept of 'Creating "Beauty and Health" from habits,' this brand proposes products that fundamentally align the body through daily living. Without being swayed by trends, they pursue the 'essence' that the body truly seeks, focusing on reliable quality that can be used for a long time. They suggest a new lifestyle that nurtures beauty and health through habits that can be continued without strain. Centered on the high-performance 'Be Make Sandals' recommended by physical specialists, visitors can try out items at the storefront that allow for casual exercise and foot care at home or while out. Sansei Pharmaceutical Co., Ltd. 2 Brands | Cosmetics https://www.sansho-pharma.com/about/brand/ Sansei Pharmaceutical, which has pursued 'better ingredients, better cosmetics' for over 130 years, returns for Vol. 8 with its skincare brand 'DERMED' and its simple skincare brand 'IROIKU,' which realizes a healthy bare-skin impression. This time, DERMED will launch two new products focused on 'washing': a foam cleanser and a washing foam. From May to July, skin is said to be prone to instability due to a sharp increase in UV radiation, rising temperatures and humidity, and stress from environmental changes. Visitors can experience skincare addressing these seasonal skin environments at Asumise. ◆ Installation Information In line with the theme 'Wishes & Thanks' of Asumise Vol. 8, works by four creators will be exhibited...