Daimaru Matsuzakaya Department Store Project Calmin Wins FINALIST in the "Well-being Award 2026" Goods & Services Category

Daimaru Matsuzakaya Department Store is pleased to announce that its self-care salon for mind and thought, 'Calmin' (Official Website: https://dmdepart.jp/calmin/), has been awarded FINALIST in the Goods & Services category of the '4th Well-being Award 2026'.

Award List: https://www.asahi.com/ads/wellbeing_awards/gallery/

■About the Well-being Award

The Well-being Award shines a light on and promotes examples of goods, services, activities, and organizations that have made significant contributions to creating a society where people can live healthy and happy lives, true to themselves. The award aims to promote a well-being society by disseminating these exemplary cases. The judging panel is chaired by Takashi Maeno (Professor at Musashino University) and Hiroaki Miyata (Professor at Keio University), with experts from various fields participating in the evaluation.

Official HP: https://www.asahi.com/ads/wellbeing_awards/

■About Calmin

This project, launched by Daimaru Matsuzakaya Department Store, aims to foster a culture of well-being with the concept, "Make caring for your mind a habit, just like caring for your hair and skin."

Calmin is a coined word combining 'Calm' and 'Mind,' born from the desire to support a state of mind as serene as a calm sea.

Daimaru Matsuzakaya Department Store has a history of providing 'experiences that enrich the mind' through fashion and beauty, nurturing new cultures. With well-being gaining importance, we believe it is necessary to harmonize the mind not only from the 'outside' but also from the 'inside.' Calmin is our endeavor in this pursuit.

Our goal is to make mental care an 'ordinary habit,' akin to grooming one's hair or skin, and to spread well-being as a 'stylish and cool' culture throughout society.

To date, we have offered accessible self-care for the mind through online video programs, experiential events for a unique escape, and private sessions with various mentors. Our experiential events, in particular, have received high satisfaction ratings, averaging 4.74 points out of 5 (as of February 2026) in surveys.

■Judges' Comments (Excerpts)

The proposal of mental care as a 'sophisticated lifestyle' that can be enjoyed daily, rather than 'treatment for mental distress' accessed only during times of difficulty, was highly praised. The experiential design, imbued with the aesthetic sensibility and trustworthiness unique to a department store, allows for the continuation of mental care in a 'cool' and 'subtle' manner, making it particularly impressive from a well-being perspective.