Imabari Akinai Shosha to Host 'Towel Expo in Aoyama' Pop-up Event from June 5 to Deliver New Encounters with Imabari Towels

Imabari Akinai Shosha Co., Ltd. (Representative Director: Shujiro Abe) will host the 'Towel Expo in Aoyama', a pop-up event where visitors can experience the charm of Imabari, centering on Imabari towels, at the 'SUPER ZERO Lab (Asano Nenshi Co., Ltd. Minami-Aoyama Store)' in Omotesando, Tokyo, from Friday, June 5, to Sunday, June 21, 2026.

We at 'Imabari Akinai Shosha' are responsible for managing Imabari City's hometown tax donation program. Triggered by our connections with donors, the '1st Towel Expo' held at Shibuya Sakura Stage last year ended in a huge success, thanks to everyone. Responding to the warm requests of 'Please hold it again!' received from many people after the event, we have decided to move the stage to Aoyama for the long-awaited second event!

At the venue, we have prepared a variety of content to fully enjoy the charm of Imabari, including special towel exhibitions by various Imabari towel manufacturers, a special capsule toy draw with luxurious prizes, spot sales of Imabari-made towels, and a student-only giveaway project.

Making 'Nice to meet you' with Imabari Towels more casual.

While Japan has many high-quality domestic towels, the reality is that about 85% of towels currently distributed in Japan are made overseas. That is exactly why our primary goal for this event is to make Imabari towels feel closer to those who say, 'I know of Imabari towels, but I've never used them...' or 'I don't know which one to buy...'

Because we firmly believe that 'once you use it, you'll understand the difference', we have prepared a place for 'seeing, touching, and feeling' at this event. By actually knowing its texture, we aim to eliminate the hurdles of starting to use it and help you find 'an indispensable piece for your everyday life'. We will create such a warm opportunity to connect the production area of Imabari towels with users.

◆ Featured Project! Special Exhibition 'Towel Expo' by 9 Imabari Towel Businesses

Touching the story of the towel, as if 'chatting' with the maker.

Towel manufacturers, changing weekly, will comprehensively introduce the charm of their proudest piece in hand. The immense time, effort, and craftsman's passion woven into a single towel. By conveying this directly from the maker's mouth, you can feel the breath of the Imabari production area right beside you. Please enjoy the experience where the comfort the moment you pick it up turns into something even more special by knowing its story.

A gathering of diverse personalities, 'Imabari Towel'

Imabari Towel is not a single company, but a regional brand gathered by about 70 towel manufacturers belonging to the Imabari Towel Industrial Association. We hope you will find the perfect piece for yourself while feeling the differences in the towels woven by each company.

■ Introduction of Exhibiting Businesses ■

[Week 1] June 6 (Sat) - June 7 (Sun)

Fujitaka Co., Ltd.
(Official HP: https://fujitaka.co.jp/)
Based on a tradition of over 100 years, they develop uncompromising top-tier manufacturing, insisting on 'integrated production' where they handle everything from yarn dyeing to finishing in-house.

Maruyama Towel Co., Ltd.
(Official HP: https://maruyamatowel.co.jp/)
Under the craftsman spirit inherited for generations, they develop blockbuster products like 'Kumo Gokochi' and 'safe, secure, and high-quality' products. They continue careful manufacturing that gives shape to the user's joy.

Murakami Pile Co., Ltd.
(Official HP: https://m-pile.jp/)
With an origin in the attitude of listening to the voice of the towel, they continue to provide towels that snuggle up to one's own lifestyle, 'arranging the heart and coloring life'.

[Week 2] June 13 (Sat) - June 14 (Sun)

IKEUCHI ORGANIC Co., Ltd.
(Official HP: https://www.ikeuchi.org/)
Centered on the philosophy of 'maximum safety and minimum environmental impact', they spin new stories of towels with safety that has cleared the world's highest level of certification and an attitude of sincere manufacturing towards the environment and producers.

Kontex Co., Ltd.
(Official HP: https://kontex.co.jp/)
With an almost stubborn dedication, they pursue the 'best form for the user' through manufacturing that only they can do. A manufacturer shining with an attitude of sparing no effort in manufacturing.

Marunaka Co., Ltd.
(Official HP: https://www.marunaka1959.co.jp/)
Reflecting the customer's voice received through direct sales, they continue to propose pieces that snuggle up to life like family. They develop the 'Hiorie' brand, themed on weaving daily happiness, mainly on EC sites.

[Week 3] June 20 (Sat) - June 21 (Sun)

Prairie Dog Co., Ltd.
(Official HP: https://www.prairiedog.com/)
With the keyword 'Creating new value ourselves',