‘Naked-Eye 3D’ × ‘CGI’ Product Package ‘SHIBUYA MEGA WALL CRANE’ Wins Excellence Award at Digital Signage Award 2026!

Keio Agency Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Mami Nase, hereinafter ‘Keio Agency’) announces that ‘SHIBUYA MEGA WALL CRANE,’ jointly produced in collaboration with Hakuhodo DY ONE Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Kitazume) and ARROVA Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yusuke Kawai), a creative production company, has won the Excellence Award at the Digital Signage Award 2026.

1. Award Overview

(1) Award Category: Excellence Award, Digital Signage Award 2026

(2) Work Title: SHIBUYA MEGA WALL CRANE

(3) Participating Companies:
- Keio Agency Co., Ltd.
- Hakuhodo DY ONE Co., Ltd.
- ARROVA Inc.

※ The winning work can be viewed on the official Digital Signage Award website.

(4) Jury Evaluation Comments

・ A highly intriguing initiative to draw viewers’ attention to the advertisement. The creative approach to delivering messages quickly and effectively is also impressive.

・ Unlike previous 3D DOOH campaigns, this one features smartphone-driven mechanisms designed to encourage social media sharing.

・ The combination of 3D LED technology and social media integration is particularly innovative.

・ An outstanding work that elevates the urban landscape into entertainment. It successfully addresses the challenge of low visibility in DOOH advertising with a powerful hook—the UFO catcher extending beyond the screen frame. The business model, which commercializes this concept as a ‘new advertising sales package’ and continuously evolves media value, is exceptionally strong.

・ We are particularly interested in how FOOH (Fixed Outdoor Advertising) will be accepted as a form of communication by both advertisers and consumers.

2. About the Digital Signage Award

Organized by the Digital Signage Consortium, a general incorporated association, the Digital Signage Award aims to activate the digital signage market by selecting and honoring outstanding digital signage works from public submissions. At the judging announcement event on Wednesday, June 10, one Grand Prix, one Runner-up, and ten Excellence Award winners were selected.

3. About the Work ‘SHIBUYA MEGA WALL CRANE’

This work is an experiential entertainment advertisement that transforms the advertiser’s product into the ‘main attraction’—something passersby instinctively want to photograph or record.

(1) Deployment Location: ‘Shibuya Mega Wall,’ Tokyo’s largest vertical digital screen (13m high × 6m wide, 78㎡), located just outside the subway exit at the entrance of Bunkamura-dori.

(2) Fusion of Technology and Creative Direction: To overcome the challenge of silent ad slots, the campaign features ‘naked-eye 3D video’ that simulates prizes being dropped into the street. Additionally, ‘CGI video※’ is used to create the illusion of the crane extending beyond the screen and flying into the cityscape, delivering a seamless visual experience.
※ CGI Video = Fake OOH video created by compositing CG elements into real-world footage.

(3) Key Features of the Work: The most distinctive feature is its ability to turn the advertised product itself into a ‘must-capture’ star. Moving beyond traditional ads that merely convey information, the campaign uses a ‘giant crane game’ concept to capture and retain pedestrians’ attention from start to finish. This design not only achieves high visibility on the streets but also successfully drives organic social media sharing (secondary dissemination).