A Special Treat Available Only in Summer. Nakaoseigetsudo in Takaoka City, Toyama Prefecture Launches "Summer Strawberry Daifuku" for a Limited Time and Quantity Starting July 2nd

Nakaoseigetsudo, a Japanese confectionery shop founded in the early Meiji era in Takaoka City, Toyama Prefecture, will launch "Summer Strawberry Daifuku" for a limited time and quantity at each store starting Thursday, July 2, 2026, until Friday, July 31, 2026. This daifuku uses the rare summer strawberry "Natsumizuki" from Hokkaido.

A New Summer Proposal Following the "Amaou Strawberry Daifuku" with 110,000 Sales

Nakaoseigetsudo has sold "Amaou Strawberry Daifuku" for a limited two-month period each year, from February to March. This year, thanks to our customers, we sold a cumulative total of 110,636 units and received great feedback. Even after the sales period ended, we received many requests from customers. In response to this feedback and with the desire to "allow customers to enjoy strawberry daifuku beyond the season," we have prepared a new item as "Strawberry Daifuku to Enjoy in Summer."

This is Nakaoseigetsudo's new challenge, pursuing a refreshing and elegant quality unique to summer, which differs from the spring Amaou Strawberry Daifuku.

Uses the Rare Hokkaido Summer Strawberry "Natsumizuki"

The summer strawberry daifuku this time uses the rare summer strawberry "Natsumizuki," cultivated by only a few farmers in Hokkaido.

Summer strawberries generally have a reputation for being tart, but Natsumizuki is characterized by its mild acidity, juiciness, and a gorgeous aroma that spreads. It is a strawberry with a light and elegant sweetness that is best enjoyed during the hot summer.

Photo Left: Hokkaido Summer Strawberry "Natsumizuki"

Soft Habutae Mochi and Lightly Sweetened Homemade Bean Paste Enhance the Strawberry's Charm

To maximize the delicate flavor of this summer strawberry, we were meticulous about the combination of ingredients.

The outer mochi uses Habutae mochi flour from Toyama Prefecture. It is made to be fluffy, soft, and melt-in-your-mouth. The homemade white bean paste filling is a blend of beans from Hokkaido, with a reduced sweetness. The overall balance has been adjusted to make the juiciness and aroma of the strawberry stand out.

When you take a bite, the soft mochi, smooth white bean paste, and juicy Natsumizuki come together. Please enjoy the refreshing taste unique to summer, which is different from the spring Amaou Strawberry Daifuku.

Towards a Daifuku Series Featuring Seasonal Fruits to Connect the Seasons

This product is the first in Nakaoseigetsudo's daifuku series, which allows customers to enjoy seasonal fruits.

Following the spring Amaou Strawberry Daifuku and the summer strawberry daifuku, we plan to sequentially release products using seasonal fruits such as Shine Muscat Daifuku from summer to autumn, Chestnut Daifuku from autumn to winter, and Mandarin Orange Daifuku in winter.

We will deliver the taste of seasonal fruits in the form of Japanese confectionery, in sync with the changing seasons.

Mandarin Orange Daifuku

Chestnut Daifuku

【Summer Strawberry Daifuku Sales Information】

⚫︎ Product Overview Product Name: Summer Strawberry Daifuku

Sales Period: Thursday, July 2, 2026 - Friday, July 31, 2026 *Limited time and quantity

Strawberry Used: Hokkaido "Natsumizuki"

Price: Body price \360 (Tax-included price \388)

⚫︎ Stores Handling Summer Strawberry Daifuku

Nakaoseigetsudo Takaoka Main Store

Address: 2-1 Miyata-cho, Takaoka City, Toyama Prefecture

TEL: 0766-25-0514 FAX: 0766-26-0514

Business Hours: 8:00 AM - 7:00 PM Regular Holiday: Wednesday

Nakaoseigetsudo Nomura Store

Address: 533-3 Nomura, Takaoka City, Toyama Prefecture

TEL: 0766-29-0514 / Business Hours: 9:00 AM - 7:00 PM Regular Holiday: Wednesday

Nakaoseigetsudo Toyama Store

Address: 1-4-7 Oizumi Honmachi, Toyama City, Toyama Prefecture

TEL: 076-491-1255 / Business Hours: 8:30 AM - 7:00 PM Regular Holiday: Wednesday

Nakaoseigetsudo Daimaru Toyama Store

Address: 3-8-6 Sogawa, Toyama City, Toyama Prefecture

TEL: 076-407-6653 / Business Hours and Regular Holidays are subject to Daimaru Toyama Store's schedule.

Nakaoseigetsudo Takaoka Main Store Nakaoseigetsudo Nomura Store

Nakaoseigetsudo Toyama Store Nakaoseigetsudo Daimaru Toyama Store

【About Nakaoseigetsudo】

Nakaoseigetsudo is a Japanese confectionery shop founded in the early Meiji era. We have cherished making sweets that reflect the four seasons and climate of Toyama, starting with our signature confection, "Seigetsu." In recent years, in addition to traditional techniques, our new dessert "Hot Dora Butter" has gained popularity nationwide, conveying the charm of Japanese sweets to a wide range of generations. We aim to create a Japanese confectionery culture that walks with the local community and connects to the future.

Signature Confection "Seigetsu" Summer 2026 Cool Sweets "Anmitsu" "Shiratama Zenzai"

Nakaoseigetsudo Co., Ltd. Takaoka Main Store / Head Office & Factory 2-1 Miyata-cho, Takaoka City, Toyama Prefecture

TEL: 0766-25-0514

Business Hours: 8:00 AM - 7:00 PM Closed Wednesdays

https://nakaoseigetsudou.jp/ 📌MAP Google Maps