[Sushi Itcho] Authentic non-rotating sushi at everyday prices! 'Sushi Itcho Yachiyo Midorigaoka' Grand Opening on Tuesday, June 9!

Itcho Co., Ltd. (Shinjuku-ku, Tokyo; President: Kenichiro Kusumoto), a subsidiary of Via Holdings and operator of the large seafood izakaya 'Uoya Itcho' in Tokyo, Kanagawa, and Saitama, will open 'Sushi Itcho Yachiyo Midorigaoka' as a 'town sushi' shop where customers can casually drop by on days when they think, 'Let's have some sushi today,' located on a roadside within walking distance of Yachiyo Midorigaoka Station on the Toyo Rapid Railway Line.

Background of Opening
This Yachiyo Midorigaoka store is the first 'town sushi' format under the 'Itcho' brand. Until now, 'Uoya Itcho' has operated as a large seafood izakaya in city locations, receiving patronage from many customers. As the next step leveraging the accumulated 'Delicious Hokkaido ingredients' and the brand know-how of 'Itcho,' the company will take on the new challenge of a 'sushi restaurant for everyday use,' utilizing the procurement and product strengths cultivated through the izakaya business. The goal is to become a store loved by the local community, where families can casually dine out or couples can enjoy a quick drink whenever they think, 'Let's eat some delicious sushi!'

What is Sushi Itcho?
'Sushi Itcho,' with the concept of 'authentic non-rotating sushi with the ease of conveyor-belt sushi,' has its greatest strength in the gap between 'authenticity' and 'casualness.' Using rice finished by a rice mill in the store and served by chefs behind the counter in a genuine style, it avoids the stuffiness of high-end restaurants. It offers a homely space where customers can casually drop by on holidays. Lunch is available for around 1,000 yen, and dinner also starts from the 1,000 yen range, with reasonable prices allowing customers to enjoy delicious sushi and drinks without hesitation.

Menu (Partial)
Sushi Five-Piece Assortment (tax incl.: 1,078 yen) Premium Sushi Ten-Piece Assortment (tax incl.: 2,178 yen)
Omakase Five-Item Assortment (tax incl.: 968 yen) Salmon Roe Niagara (tax incl.: 1,628 yen)
Soft-Boiled Egg Marimo Tempura (tax incl.: 638 yen) Conger Eel Tempura Bridge (tax incl.: 968 yen)
Shrimp Tempura Hand Roll (tax incl.: 528 yen) Moon-Viewing Salmon Roe Chawanmushi (tax incl.: 638 yen)

Store Image
A rice mill installed near the entrance mills Hokkaido-produced Yume Pirika rice daily. Customers can see chefs working behind the counter, creating a lively atmosphere reminiscent of a privately owned sushi shop. The spacious interior features large tables for relaxation, as well as private sunken kotatsu seats where three generations of a family can relax. Additionally, the store has 15 parking spaces easily accessible from local roads, allowing customers to drive even on weekends.

Store Information
Opening Date: June 9 (Tuesday)
Store Name: Sushi Itcho Yachiyo Midorigaoka
Address: 1095-14 Owadashinden, Yachiyo-shi, Chiba
Phone: 047-405-2535
Business Hours: Weekdays 11:00-14:00, 16:00-22:00; Saturday 11:00-23:00; Sunday 11:00-22:00

Operating Company
Company Name: Itcho Co., Ltd.
Location: 519 Waseda Tsurumakicho, Shinjuku-ku, Tokyo
Representative: President Kenichiro Kusumoto
Established: December 1978
Capital: 50 million yen
Store Information: https://movia.jpn.com/
Itcho Co., Ltd., a subsidiary of Via Holdings, operates and develops the sashimi izakaya 'Uoya Itcho'.