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SHOO・LA・RUE Launches Special Feature Page for Enhanced Cooling 'Shoo ice plus' Series Starting July 3

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 10:00 PM ・ Updated Jul 7, 2026 9:20 AM ・ 9 min read ・ Source: PR TIMES

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SHOO・LA・RUE Launches Special Feature Page for Enhanced Cooling 'Shoo ice plus' Series Starting July 3 — Image: PR TIMES

⚡ Key Points

SHOO・LA・RUE introduces a special feature page for its 'Shoo ice plus' series, launching July 3 on its official online store.
This high-performance cooling fabric series uses materials with a Q-max value of 0.14 or higher, offering superior cool-touch comfort for summer wear.

SHOO・LA・RUE introduces a special feature page for its 'Shoo ice plus' series, launching July 3 on its official online store. This high-performance cooling fabric series uses materials with a Q-max value of 0.14 or higher, offering superior cool-touch comfort for summer wear.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 3, 2026

SHOO・LA・RUE, a women's fashion brand operated by Arcus International Co., Ltd. of the World Group, will launch a special feature page on its official online store from Friday, July 3, introducing the 'Shoo ice plus (Shu Ice Plus)' series—a premium line within its popular 'Shoo ice' touch-cool fabric collection, designed for an even more refreshing feel.

SHOO・LA・RUE is available at shopping centers nationwide, offering trendy fashion items at affordable prices to women of various styles and age groups.

The brand understands the desire of modern women to enjoy fashion daily, delivering a lifestyle that combines stylish appeal with everyday practicality.

This special feature highlights the 'Shoo ice plus' series, made with fabric that has a Q-max value of 0.14 or higher—a metric indicating the initial cool sensation upon touch—emphasizing exceptional cooling comfort.

Don’t miss the 'Super Ice' series, which offers the highest cooling sensation in the Shoo ice lineup, and the popular 'Karonin (Light Cool)' series, featuring 'Shoo ice plus' fabric enhanced with xylitol treatment that reacts to sweat and moisture to deliver a cooling effect.

Discover the comfortable 'Shoo ice plus' series, perfect for summer outings, available both in-store and online.

【What is Shoo ice plus?】

A series dedicated to cooling comfort, using fabrics with a Q-max value of 0.14 or higher, indicating a strong initial cooling sensation upon contact.

Visit the feature page here!

Featured Products on the Shoo ice plus Special Page (Selected Items)

【Shoo ice plus / Super Ice Series】 A brand-new 100% nylon ultra-cooling fabric making its debut this year. It boasts the highest Q-max value among all SHOO・LA・RUE items, delivering the most intense instant cooling sensation.

【Cooling / Machine Washable / S-LL】Everyday Essential Basic Tank Top

Price: ¥1,489 (tax included)

Colors: White / Black / Taupe

Sizes: S / M / L / LL

【Cooling / UV Protection / Machine Washable / S-LL】Assorted Pattern Easy Wide Pants with Cooling Texture

Price: ¥3,989 (tax included)

Colors: Black (solid) / Navy / Taupe / Black

【Shoo ice plus / Karonin (Light Cool) Series】 A fabric combining the high-performance 'Shoo ice plus' standard with added xylitol treatment that reacts to sweat and moisture to generate a cooling sensation.

【S-LL / Machine Washable / Set-Compatible】Karonin Cooling Two-Tone Dress

Price: ¥4,989 (tax included)

Colors: Black / Orange / Navy / Blue-Green

Sizes: S / M / L / LL

【Machine Washable / Set-Compatible】Karonin Cooling Two-Tone Coconut Top

Price: ¥2,989 (tax included)

Colors: Black / Yellow / Brown / Grayish Beige / Blue-Green

Sizes: FREE

【Shoo ice plus / Tsurumi Series】 A signature jersey fabric from SHOO・LA・RUE, lightweight with a refined surface that avoids being too casual, featuring a soft, smooth, and slightly fluid texture.

【Cooling / UV Protection / Machine Washable】Elegant Lace-Sleeved Loose Tsurumi Top

Price: ¥2,989 (tax included)

Colors: White / Black / Brown / Taupe / Sapphire Blue / Blue

Size: FREE

【Cooling / UV Protection】Cooling Tsurumi Side-Gathered Top

Price: ¥2,989 (tax included)

Colors: White / Black / Mint Green / Brown

Sizes: S / M / L / LL

【Shoo ice plus / UV Parka】 A new fabric making its debut this year, featuring a dotted surface texture and an exceptionally cool, smooth hand feel. The dolman silhouette ensures it’s not too sporty, making it easy to wear daily while offering excellent figure-flattering coverage.

【Cooling / UV Protection / S-LL / Machine Washable】Dolman Parka with Thumb Holes, Covering from Hands to Neck

Price: ¥4,989 (tax included)

Colors: Black / Light Beige

Sizes: S / M / L / LL

※ Due to lighting, actual colors may appear slightly different. Additionally, colors may vary slightly between products and images depending on your computer or smartphone screen.

※ For store availability, please check the official online store or contact your nearest location.

【Shop List & Online Store】

Nationwide Stores: https://store.world.co.jp/real-store-search?pcf=1&br=BR755&link_id=755_F_shoplist

Online Store: https://store.world.co.jp/s/brand/shoo-la-rue/

【Social Media】

Instagram: https://www.instagram.com/shoolarue_official/

X: https://x.com/SHOOLARUE_jp

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: Shoo ice plus

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase the "Shoo ice plus" series from SHOO・LA・RUE, featuring models wearing various contact-cooling garments like a white top, black tank top, patterned wide pants, and a navy dress. The branding and key features like Q-max value are also highlighted.

A smiling woman holds a yellow flower, showcasing a white top from the "Shoo ice plus" series, with text indicating a Q-max value of 0.14 or higher. The SHOO・LA・RUE logo is visible.
A blue graphic with the white text "Shoo ice plus" and a plus sign, representing the brand's contact-cooling series.
A woman models a black basic tank top, part of the "Shoo ice plus / Super Ice series," with a striped shirt draped over her arms and a silver necklace.
A woman wears black wide pants with a white floral pattern, identified as "pattern assorted hiyataro easy wide pants" from the "Shoo ice plus / Super Ice series." She holds a straw hat.
A woman models a navy blue dress, described as a "Karorin hinyari switching dress" from the "Shoo ice plus / Karorin series," holding a straw hat.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 10:00 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:38 PM
AI structured & analyzed　Jul 7, 2026 9:20 AM
Desk-reviewed & published　Jul 3, 2026 10:00 PM

FAQ

What is 'Shoo ice plus' fabric?

A cool-touch fabric with a Q-max value over 0.14, designed for instant cooling sensation upon contact.

When is the feature page available?

The special feature page launched on July 3, 2025, on the official online store.

How does the Karonin series create a cooling effect?

It uses 'Shoo ice plus' fabric with xylitol treatment that reacts to sweat for enhanced coolness.

Where can I buy the products?

Available at nationwide stores and the official online store.

Are the items machine washable?

Most items are machine washable, making them convenient for daily use.

Cite this article — HOW TO CITE

Washin AI News Desk“SHOO・LA・RUE Launches Special Feature Page for Enhanced Cooling 'Shoo ice plus' Series Starting July 3”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE-%E3%83%AF%E3%83%BC%E3%83%AB%E3%83%89/en/news/2026-07-03-shoo-la-rue-%E3%82%82%E3%81%A3%E3%81%A8%E3%81%B2%E3%82%93%E3%82%84%E3%82%8A%E5%BF%AB%E9%81%A9-%E6%8E%A5%E8%A7%A6%E5%86%B7%E6%84%9F%E3%82%A2%E3%82%A4%E3%83%86%E3%83%A0-shoo-ice

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