Sportswear & Goods Collection 'Sanrio Sports' Launches Golf Collection from Wednesday, April 15, 2026

Sanrio Enterprise Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Jiro Kanamori, hereinafter Sanrio Enterprise) will launch the sportswear and goods collection 'Sanrio Sports' with the support of World Solutions Co., Ltd. (Headquarters: Kobe, Hyogo, President and Representative Director: Shinichi Nishikawa, hereinafter World Solutions), a group company of World Co., Ltd. Golf wear and related goods will be sold at the Sanrio Online Shop flagship store and the World Online Store from Wednesday, April 15, 2026. This collection is developed by Sanrio Enterprise, a member of the Sanrio Group, under a character license granted by Sanrio Co., Ltd.

©2026 SANRIO CO., LTD. APPROVAL NO. L665039

'Sanrio Sports' is a sportswear & goods collection that proposes a 'mature and cute' style in sports scenes by providing items that combine playful artwork, fashionability, and functionality, using 'Hello Kitty', 'Kuromi', and 'Cinnamoroll' from Sanrio's diverse character portfolio. Through Sanrio characters, we aim to spread smiles in sports environments.

First, focusing on golf, we will offer golf wear and related goods from the 2026 Spring/Summer season. We have adopted designs that naturally blend into everyday coordination as well as wearing for golf, valuing the excitement that makes playing itself more fun. This initiative will begin with apparel and goods in the golf domain, and we will consider the possibility of expanding to other sports in the medium to long term.

■ Design Concept
This character design was inspired by the idea of freely drawing individual dreams and challenges on a pure white canvas.
The design featuring Hello Kitty, Kuromi, and Cinnamoroll together depicts the characters enjoying golf in their own ways. We are developing products by using these designs differently for apparel and general goods.

■ A New Sports Proposal by World and Sanrio Enterprise
World Solutions of the World Group will play a core role in the branding, direction, and product planning of this collection. With both 'B2C' and 'B2B' businesses as axes, we will promote the creation of a sportswear & goods collection with new value by crossing the apparel development and sales know-how that the World Group has cultivated so far with the creativity of Sanrio characters.

■ About the Items Developed
We will develop items that can be enjoyed not only in sports scenes but also for everyday use, featuring popular Sanrio characters like 'Hello Kitty' and original logos, with designs that casually incorporate trends. Balancing stylish design and comfort, especially for the spring and summer season wear, we have models with functions that consider comfort during play, supporting performance improvement. The goods lineup combines practicality and design, catering to gift demand as well.

Price Range (Reference) *The following are reference prices for the 2026 Spring/Summer season, displayed excluding tax.

Apparel
Tops: 10,000 yen - 17,000 yen
Pants: 16,000 yen - 18,000 yen
Skirts: 16,000 yen - 18,000 yen
Outerwear: 18,000 yen - 20,000 yen

Goods
Bags: 8,000 yen - 15,000 yen
Towels: 2,500 yen - 3,600 yen
Visors/Caps: 5,000 yen - 8,000 yen
Socks: 2,000 yen - 3,800 yen

Gear
Head Covers: 6,500 yen
Markers: 3,500 yen
Ball Pouches: 3,900 yen - 6,200 yen
Tees: 1,800 yen

Please check each sales site for details on the product lineup.