Lacoste to Host Experiential Event "LACOSTE POLO FACTORY EVENT" at Harajuku Store, Reinterpreting the Origin and Future of the Polo Shirt
Lacoste will hold the experiential event "LACOSTE POLO FACTORY EVENT" at its Harajuku store from May 15 to May 24, 2026. This event reinterprets the polo shirt as fashion, art, and an experience, showcasing the charm of the brand's iconic item from multiple perspectives through artist collaborations and in-store live performances.
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Lacoste will hold the "LACOSTE POLO FACTORY EVENT," an event where visitors can enjoy the multifaceted appeal of the polo shirt, at its Harajuku store from Friday, May 15 to Sunday, May 24, 2026.
This event is a special opportunity to rediscover the polo shirt, a symbol of Lacoste, not only as fashion but also as "art" and an "experience."
The venue will feature a space inspired by Lacoste's factory in Troyes, France. Visitors can enjoy installations that can only be seen here, while experiencing the background of Lacoste's craftsmanship.
**Polo Shirts Transformed into Art through Collaboration**
At the venue, collaborative works and remake items by unique artists will be exhibited and sold.
- doublet: Boldly立体化 the crocodile, Lacoste's icon. Challenging new expressions with a unique design that seems to pop out from the polo shirt.
- Koichiro Takagi: Adds a "subtle sense of incongruity" to the perfected beauty of the polo shirt, bringing a fresh impression to a familiar item.
- Bodocos: Reconstructs unwanted Lacoste items into one-of-a-kind remake works. Expresses the crocodile icon more impressively with playful designs.
- D.Y.E: Updates polo shirts with free colors through tie-dyeing. Proposes remake items that are easy to incorporate into daily life, with no two being the same.
**A Space to Enjoy with Music**
An in-store live performance is also scheduled for Saturday, May 16. Artist "Skaai" and others will perform, coloring the event space with music. Please check the official online store (https://www.lacoste.jp/topics/harajuku/257) for details.
**Special Benefits for Visitors Only**
During the event period, customers who purchase a polo shirt will receive a mini polo shirt-shaped key holder made of Lacoste's pique material. This is a special item that can only be obtained here.
*Limited quantity, while supplies last.
*Designs cannot be chosen.
**Event Overview**
Event Name: LACOSTE POLO FACTORY EVENT
Period: Friday, May 15 – Sunday, May 24, 2026
Venue: Lacoste Harajuku Store (4-32-5 Jingumae, Shibuya-ku, Tokyo)
Business Hours: 11:00-20:00
*Exhibition content and period may be subject to change or termination without notice due to product sales status, etc. Please be aware in advance.
■Product Inquiries: Lacoste Customer Center 0120-37-0202
■Lacoste Official SNS
IG @lacoste_tokyo
X @LACOSTE_JAPAN
LINE @lacoste_japan
**About Lacoste**
Since manufacturing its first polo shirt in 1933, Lacoste has spread vibrant cheerfulness and elegance worldwide through unique and original lifestyles for women, men, and children, built on authentic sports traditions. Lacoste, which fuses sports and fashion, liberates wearers, creates "movement" in daily life, and enables free self-expression. In all collection lines, Lacoste's unique timeless elegance is expressed through the harmony of creativity and tradition. Since the brand's founding, the aura emitted by the crocodile logo has been passed down through generations of wearers. In doing so, it has further shone and grown into an emblem symbolizing the brand, not just a design. Lacoste items, which have spread from country to country, generation to generation, and fan to fan, have established their current status as icons that evoke a heartfelt connection with the brand. Lacoste's universal and timeless elegance builds a vast community where everyone respects and recognizes each other's values and differences.
This event is a special opportunity to rediscover the polo shirt, a symbol of Lacoste, not only as fashion but also as "art" and an "experience."
The venue will feature a space inspired by Lacoste's factory in Troyes, France. Visitors can enjoy installations that can only be seen here, while experiencing the background of Lacoste's craftsmanship.
**Polo Shirts Transformed into Art through Collaboration**
At the venue, collaborative works and remake items by unique artists will be exhibited and sold.
- doublet: Boldly立体化 the crocodile, Lacoste's icon. Challenging new expressions with a unique design that seems to pop out from the polo shirt.
- Koichiro Takagi: Adds a "subtle sense of incongruity" to the perfected beauty of the polo shirt, bringing a fresh impression to a familiar item.
- Bodocos: Reconstructs unwanted Lacoste items into one-of-a-kind remake works. Expresses the crocodile icon more impressively with playful designs.
- D.Y.E: Updates polo shirts with free colors through tie-dyeing. Proposes remake items that are easy to incorporate into daily life, with no two being the same.
**A Space to Enjoy with Music**
An in-store live performance is also scheduled for Saturday, May 16. Artist "Skaai" and others will perform, coloring the event space with music. Please check the official online store (https://www.lacoste.jp/topics/harajuku/257) for details.
**Special Benefits for Visitors Only**
During the event period, customers who purchase a polo shirt will receive a mini polo shirt-shaped key holder made of Lacoste's pique material. This is a special item that can only be obtained here.
*Limited quantity, while supplies last.
*Designs cannot be chosen.
**Event Overview**
Event Name: LACOSTE POLO FACTORY EVENT
Period: Friday, May 15 – Sunday, May 24, 2026
Venue: Lacoste Harajuku Store (4-32-5 Jingumae, Shibuya-ku, Tokyo)
Business Hours: 11:00-20:00
*Exhibition content and period may be subject to change or termination without notice due to product sales status, etc. Please be aware in advance.
■Product Inquiries: Lacoste Customer Center 0120-37-0202
■Lacoste Official SNS
IG @lacoste_tokyo
X @LACOSTE_JAPAN
LINE @lacoste_japan
**About Lacoste**
Since manufacturing its first polo shirt in 1933, Lacoste has spread vibrant cheerfulness and elegance worldwide through unique and original lifestyles for women, men, and children, built on authentic sports traditions. Lacoste, which fuses sports and fashion, liberates wearers, creates "movement" in daily life, and enables free self-expression. In all collection lines, Lacoste's unique timeless elegance is expressed through the harmony of creativity and tradition. Since the brand's founding, the aura emitted by the crocodile logo has been passed down through generations of wearers. In doing so, it has further shone and grown into an emblem symbolizing the brand, not just a design. Lacoste items, which have spread from country to country, generation to generation, and fan to fan, have established their current status as icons that evoke a heartfelt connection with the brand. Lacoste's universal and timeless elegance builds a vast community where everyone respects and recognizes each other's values and differences.