Lacoste to Host Experiential Event "LACOSTE POLO FACTORY EVENT" at Harajuku Store, Reinterpreting the Origin and Future of the Polo Shirt
Lacoste will hold an experiential event "LACOSTE POLO FACTORY EVENT" at its Harajuku store from May 15-24, 2026. The event reinterprets the polo shirt as art and an experience, deepening customer engagement through artist collaborations, live music, and exclusive benefits.
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Lacoste will hold the experiential event "LACOSTE POLO FACTORY EVENT" at its Harajuku store from Friday, May 15, 2026, to Sunday, May 24, 2026.
This event offers a special opportunity to rediscover the charm of Lacoste's iconic polo shirt not only as fashion but also as "art" and an "experience."
The venue will feature a space inspired by the factory in Troyes, France. You can enjoy installations that can only be seen here, while feeling the background of Lacoste's craftsmanship.
Collaborations where polo shirts transform into art
The venue will exhibit and sell collaborative works and remake items by unique artists.
● doublet: Boldly立体化 (three-dimensionalized) Lacoste's iconic crocodile. Challenging new expressions with a unique design that seems to pop out from the polo shirt.
● Koichiro Takagi: Adds a "subtle sense of discomfort" to the perfected beauty of the polo shirt, bringing a fresh impression to a familiar item.
● Bodocos: Reconstructs unwanted Lacoste items into one-of-a-kind remake works. Expresses the crocodile icon more impressively with playful designs.
● D.Y.E: Updates polo shirts with free colors through tie-dyeing. Proposes remake items that are easy to incorporate into daily life, with no two being exactly alike.
A space to enjoy with music
An in-store live performance is also scheduled for Saturday, May 16. Artist "Skaai" and others will perform, coloring the event space with music. Please check the official online store (https://www.lacoste.jp/topics/harajuku/257) for details.
Special benefits for visitors only
During the event period, customers who purchase a polo shirt will receive a mini polo shirt-shaped keyholder made from Lacoste's pique material. This is a special item that can only be obtained here.
*Limited quantity, while supplies last.
*Designs cannot be chosen.
Event Outline
Event Name: LACOSTE POLO FACTORY EVENT
Period: Friday, May 15, 2026 - Sunday, May 24, 2026
Venue: Lacoste Harajuku store (4-32-5 Jingumae, Shibuya-ku, Tokyo)
Business Hours: 11:00-20:00
*Exhibition contents and period may be subject to change or termination without notice due to product sales status, etc. Please be aware in advance.
■Product Inquiries: Lacoste Customer Center 0120-37-0202
■Lacoste Official SNS
IG @lacoste_tokyo
X @LACOSTE_JAPAN
LINE @lacoste_japan
■About Lacoste
Since manufacturing its first polo shirt in 1933, Lacoste has spread vibrancy and elegance worldwide through a unique and original lifestyle for women, men, and children, built on an authentic sporting heritage. Lacoste, which fuses sports and fashion, liberates wearers, creates "movement" in daily life, and enables free self-expression. In all collection lines, Lacoste's timeless elegance is expressed through the harmony of creativity and tradition. Since the brand's founding, the aura emitted by the crocodile logo has been passed down to wearers across generations. In doing so, it has further shined and grown into an emblem symbolizing the brand, beyond just a design. Lacoste items, which have spread from country to country, generation to generation, and fan to fan, have established their current status as an icon that makes people feel a heartfelt connection to the brand. Lacoste's universal and ever-fresh elegance has built a vast community where everyone respects and recognizes each other's values and differences.
This event offers a special opportunity to rediscover the charm of Lacoste's iconic polo shirt not only as fashion but also as "art" and an "experience."
The venue will feature a space inspired by the factory in Troyes, France. You can enjoy installations that can only be seen here, while feeling the background of Lacoste's craftsmanship.
Collaborations where polo shirts transform into art
The venue will exhibit and sell collaborative works and remake items by unique artists.
● doublet: Boldly立体化 (three-dimensionalized) Lacoste's iconic crocodile. Challenging new expressions with a unique design that seems to pop out from the polo shirt.
● Koichiro Takagi: Adds a "subtle sense of discomfort" to the perfected beauty of the polo shirt, bringing a fresh impression to a familiar item.
● Bodocos: Reconstructs unwanted Lacoste items into one-of-a-kind remake works. Expresses the crocodile icon more impressively with playful designs.
● D.Y.E: Updates polo shirts with free colors through tie-dyeing. Proposes remake items that are easy to incorporate into daily life, with no two being exactly alike.
A space to enjoy with music
An in-store live performance is also scheduled for Saturday, May 16. Artist "Skaai" and others will perform, coloring the event space with music. Please check the official online store (https://www.lacoste.jp/topics/harajuku/257) for details.
Special benefits for visitors only
During the event period, customers who purchase a polo shirt will receive a mini polo shirt-shaped keyholder made from Lacoste's pique material. This is a special item that can only be obtained here.
*Limited quantity, while supplies last.
*Designs cannot be chosen.
Event Outline
Event Name: LACOSTE POLO FACTORY EVENT
Period: Friday, May 15, 2026 - Sunday, May 24, 2026
Venue: Lacoste Harajuku store (4-32-5 Jingumae, Shibuya-ku, Tokyo)
Business Hours: 11:00-20:00
*Exhibition contents and period may be subject to change or termination without notice due to product sales status, etc. Please be aware in advance.
■Product Inquiries: Lacoste Customer Center 0120-37-0202
■Lacoste Official SNS
IG @lacoste_tokyo
X @LACOSTE_JAPAN
LINE @lacoste_japan
■About Lacoste
Since manufacturing its first polo shirt in 1933, Lacoste has spread vibrancy and elegance worldwide through a unique and original lifestyle for women, men, and children, built on an authentic sporting heritage. Lacoste, which fuses sports and fashion, liberates wearers, creates "movement" in daily life, and enables free self-expression. In all collection lines, Lacoste's timeless elegance is expressed through the harmony of creativity and tradition. Since the brand's founding, the aura emitted by the crocodile logo has been passed down to wearers across generations. In doing so, it has further shined and grown into an emblem symbolizing the brand, beyond just a design. Lacoste items, which have spread from country to country, generation to generation, and fan to fan, have established their current status as an icon that makes people feel a heartfelt connection to the brand. Lacoste's universal and ever-fresh elegance has built a vast community where everyone respects and recognizes each other's values and differences.