Apparel Brand "MILK" Collaborates with "My Melody"

Apparel brand MILK will begin accepting pre-orders for the second collaboration mascot charm with Sanrio's popular character My Melody on May 2, 2026, at 11:00 AM JST via the MILK Official Online Shop. This is a monotone design of the popular item that sold out in hours previously.
新製品NQ 36/100出典:PR Times

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  • 📰 Published: May 1, 2026 at 20:30
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MILK Co., Ltd., which plans, manufactures, and sells men's and women's fashion apparel (Location: Shibuya-ku, Tokyo; Representative Director: Shingo Yasuda), will begin accepting pre-orders for a collaboration mascot charm between "MILK" and Sanrio Co., Ltd.'s (Location: Shinagawa-ku, Tokyo) popular character "My Melody" on the MILK Official Online Shop from May 2, 2026, at 11:00 AM JST.

MILK OFFICIAL ONLINE SHOP: https://shop.milk-inc.com/

MILK x My Melody Monotone Charm ¥11,000 (tax included)

■ The second installment of a popular charm that sold out in hours after its release

As the second installment of the popular mascot charm, which sold out in hours after its release at the MILK Harajuku pop-up shop in November 2025, and which fuses MILK's signature girly worldview with the cuteness of "My Melody," a new monotone color design is now available.

Recommended as a charm that can be incorporated into bags or as an accessory, it also serves as an accent to your outfit.

Pre-orders start on the MILK online shop from May 2, 2026 (Saturday).

■ Pre-orders available on the MILK Official Online Shop

Pre-orders will be accepted exclusively on the MILK Official Online Shop from May 2, 2026 (Saturday) 11:00 AM to May 17, 2026 (Sunday) 11:59 PM JST. This will be a limited-time pre-order sale. Don't miss this opportunity.

MILK OFFICIAL ONLINE SHOP: https://shop.milk-inc.com/

© 2026 SANRIO CO., LTD. APPROVAL NO. L670809

■ Product Overview

Product Name: MY MELODY ♡ MILK Mascot Charm

Price: ¥11,000 (tax included)

Color: Monotone

Sales Method: MILK Online Shop Pre-order Sales

Pre-order Period: May 2, 2026 (Saturday) 11:00 AM - May 17, 2026 (Sunday) 11:59 PM JST

Organizer: MILK Co., Ltd.

Official Website: https://milk-web.net/

■ Company Overview

Trade Name: MILK Co., Ltd.

Representative: Representative Director Shingo Yasuda

Location: 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001

Established: April 1970

Business Activities: Planning, manufacturing, and sales of women's and men's fashion apparel MILK MILKBOY LAND

URL: https://milk-web.net/about-milk/

【Contact Information for this Matter】

MILK Co., Ltd.

TEL: 03-3407-9192

Inquiry Form: https://milk-web.net/contact/