Interactive AI-powered virtual human "ELTOA" launches to expand brand communication. New operating company established to integrate brand visual, experience, and dialogue design and implementation.
Fabrica Inc., HASH Inc., and Undefined Inc. have jointly established ELTOA Inc. to launch "ELTOA," an AI-powered virtual human business. This new solution integrates brand visual design, experience design, and dialogue design to achieve consistent brand experiences at all customer touchpoints.
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- 📰 Published: May 11, 2026 at 18:30
- 🔍 Collected: May 11, 2026 at 10:01
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Fabrica Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Atsuko Okada), in collaboration with HASH Inc. (Headquarters: Toshima-ku, Tokyo; Representative Director: Kohei Miki) and Undefined Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Ken Murayama), has jointly established ELTOA Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Atsuko Okada) to deploy "ELTOA," a service that allows easy implementation of virtual assistants powered by conversational AI.
This new venture will integrate Fabrica's expertise in production, design, backend and AI development, HASH's high-quality CG production technology, and Undefined's interactive experience implementation technology, to provide a new solution that realizes dialogue as a brand experience.
■ Background of Establishment
In recent years, the evolution of generative AI and large language models (LLMs) has significantly transformed the "dialogue experience" at the interface between companies and users. However, conventional chatbots and voice UIs have limitations in understanding context and reproducing non-verbal communication, failing to provide a "natural experience like talking to a person."
While the adoption of such conversational interfaces has progressed, there are also cases where the response functionality is established but not sufficiently integrated with the brand's worldview and experience design.
Fabrica, which has supported the creation of customer touchpoints through brand visual design and experience content production, recognized the need to ensure consistency in brand experience even in the dialogue domain.
Against this backdrop, the AI-powered virtual assistant "ELTOA" was born. ELTOA is characterized not only by offering technologies such as high-definition CG humans and conversational AI, but also by its ability to integrate brand visual design, experience design, and dialogue design. This supports the realization of a consistent brand experience at all customer touchpoints, including stores, offices, exhibitions, and online customer service.
■ Brand Visual Design
Building personality and visuals that embody the brand's worldview.
Fabrica, with numerous achievements in both design and technology, leverages its accumulated knowledge in VI (Visual Identity) development, art direction, and experience content production to realize personality design, speaking style, and visual expression optimized for each company and brand.
From photorealistic to stylized anime-like visuals, it is possible to create virtual assistants that not just "look" a certain way, but meticulously extract elements of the brand to embody its worldview. This includes visuals that can ensure any angle, including challenging upward shots that are difficult to express with CG humans.
■ Experience Design
Designing all customer touchpoints for smooth attitude change.
Many challenges, such as customers not utilizing the introduced solution or not leading to desired behavioral changes, stem from insufficient experience design prior to implementation.
ELTOA meticulously anticipates scenarios such as "where customers encounter, what they feel, and how their behavior changes," and designs the entire flow. It is not merely support for tool implementation, but builds a consistent brand experience by crossing digital and real touchpoints such as web, exhibitions, stores, and facility signage.
■ Dialogue Design
Designing the overall "way of speaking and listening" to convey the desired brand impression.
Every brand, product, and service has its unique personality, an attractive individuality. ELTOA proposes consistent communication, encompassing not only word choice but also tone of voice, reaction patterns, and even nuances of emphasis. Furthermore, interactivity is indispensable in conversation. It customizes listening styles to grasp intentions and context. Behavior can be finely switched according to the setting, achieving dialogue appropriate for the brand experience.
■ Response Technology
Reproducing natural communication "as if a person were there" with technology.
When talking to someone in person, people not only catch the content of the conversation but also their facial expressions, gestures, and even timing. ELTOA comes standard with natural dialogue control that utilizes large language models (LLMs) to fully understand the user's intentions and conversation context. Non-verbal communication such as facial expressions, gaze, and nodding is controlled in real-time in sync with the generated voice.
In addition, the model for expressing Japanese voice mouth movements has been independently developed, not using existing libraries. We are committed to a high-quality dialogue experience that gives the feeling of "talking to a person," not just a mere response.
■ Anticipated Use Cases
ELTOA facilitates customer experience through dialogue.
This new venture will integrate Fabrica's expertise in production, design, backend and AI development, HASH's high-quality CG production technology, and Undefined's interactive experience implementation technology, to provide a new solution that realizes dialogue as a brand experience.
■ Background of Establishment
In recent years, the evolution of generative AI and large language models (LLMs) has significantly transformed the "dialogue experience" at the interface between companies and users. However, conventional chatbots and voice UIs have limitations in understanding context and reproducing non-verbal communication, failing to provide a "natural experience like talking to a person."
While the adoption of such conversational interfaces has progressed, there are also cases where the response functionality is established but not sufficiently integrated with the brand's worldview and experience design.
Fabrica, which has supported the creation of customer touchpoints through brand visual design and experience content production, recognized the need to ensure consistency in brand experience even in the dialogue domain.
Against this backdrop, the AI-powered virtual assistant "ELTOA" was born. ELTOA is characterized not only by offering technologies such as high-definition CG humans and conversational AI, but also by its ability to integrate brand visual design, experience design, and dialogue design. This supports the realization of a consistent brand experience at all customer touchpoints, including stores, offices, exhibitions, and online customer service.
■ Brand Visual Design
Building personality and visuals that embody the brand's worldview.
Fabrica, with numerous achievements in both design and technology, leverages its accumulated knowledge in VI (Visual Identity) development, art direction, and experience content production to realize personality design, speaking style, and visual expression optimized for each company and brand.
From photorealistic to stylized anime-like visuals, it is possible to create virtual assistants that not just "look" a certain way, but meticulously extract elements of the brand to embody its worldview. This includes visuals that can ensure any angle, including challenging upward shots that are difficult to express with CG humans.
■ Experience Design
Designing all customer touchpoints for smooth attitude change.
Many challenges, such as customers not utilizing the introduced solution or not leading to desired behavioral changes, stem from insufficient experience design prior to implementation.
ELTOA meticulously anticipates scenarios such as "where customers encounter, what they feel, and how their behavior changes," and designs the entire flow. It is not merely support for tool implementation, but builds a consistent brand experience by crossing digital and real touchpoints such as web, exhibitions, stores, and facility signage.
■ Dialogue Design
Designing the overall "way of speaking and listening" to convey the desired brand impression.
Every brand, product, and service has its unique personality, an attractive individuality. ELTOA proposes consistent communication, encompassing not only word choice but also tone of voice, reaction patterns, and even nuances of emphasis. Furthermore, interactivity is indispensable in conversation. It customizes listening styles to grasp intentions and context. Behavior can be finely switched according to the setting, achieving dialogue appropriate for the brand experience.
■ Response Technology
Reproducing natural communication "as if a person were there" with technology.
When talking to someone in person, people not only catch the content of the conversation but also their facial expressions, gestures, and even timing. ELTOA comes standard with natural dialogue control that utilizes large language models (LLMs) to fully understand the user's intentions and conversation context. Non-verbal communication such as facial expressions, gaze, and nodding is controlled in real-time in sync with the generated voice.
In addition, the model for expressing Japanese voice mouth movements has been independently developed, not using existing libraries. We are committed to a high-quality dialogue experience that gives the feeling of "talking to a person," not just a mere response.
■ Anticipated Use Cases
ELTOA facilitates customer experience through dialogue.