Visualizing the Circulation of Hot Spring Facilities: "Senzai Itto 026 Stamp Rally" by toypo Achieves a Nationwide Connected Behavioral Data Platform

Toypo Inc. (Headquarters: Chuo-ku, Fukuoka City; Representative Director: Takuya Muraoka; hereinafter "toypo"), which operates the behavioral data platform "toypo," announces that its "Senzai Itto 026 Stamp Rally" has expanded to 688 participating facilities and exceeded 12,000 new users within two months of its launch.

This initiative goes beyond traditional store-specific promotional measures, creating a "circulation experience" across multiple facilities and enabling the "visualization of behavioral data." It demonstrates the potential for new customer experiences and data utilization at an area level.

Overview of Senzai Itto! 026 (Ofuro) Stamp Rally

In 2026, commemorating the "Year of Ofuro (026)," the "Senzai Itto! 026 Ofuro Stamp Rally" began on February 26, 2026 (Thursday). It is Japan's first cross-sectional digital stamp rally event involving bath-related facilities nationwide (hot springs, saunas, etc.).

Event Period: February 26, 2026 (Thursday) - November 26, 2026 (Thursday) Number of Participating Facilities: 688 facilities * Number of New Users: Exceeded 12,686 people *

*Figures as of April 26, 2026

▶︎Official Website Here

Cross-sectional Marketing Connecting Fragmented Promotions, Boosting Both Users and Stores

Point 1: Stress-free experience design, anyone can participate immediately

Stamps can be acquired simply by scanning a QR code, allowing existing users to use it instantly and new users to participate in as little as 60 seconds.

Users: Realizes a seamless experience where users can participate from any store the moment they think of it, without getting lost in app registration or operation.

Stores: Significantly lowers participation hurdles, increasing utilization rates and solving the problem of "measures being implemented but not used." This has led to acquiring over 10,000 users in the first month.

Point 2: "Area-unit" experience design, transcending store boundaries

Common measures across multiple facilities are centrally managed, and circulation is promoted through a map UI. This enables nationwide experience design, not just for individual stores.

Users: By visualizing multiple hot spring facilities within the app, it provides a circulation experience that naturally makes users want to choose their next destination.

Stores: Enables wide-area customer acquisition measures that are difficult to achieve alone, leading to the creation of new来店 opportunities through synergy with other stores.

Point 3: From "point visits" to "line behavior." Visualization of circulation data

Visualizes which facilities users visited and how they circulated. This allows for behavioral analysis that captures the entire circulation, not just individual visits.

Users: Their visit history and circulation experience are accumulated, motivating continued use of the service while enjoying it.

Stores: In addition to store visit data, circulation data such as "which areas were visited and how" can be analyzed, enabling the design of more precise marketing measures.

Traditionally, measures were fragmented by store, and only "whether a visit occurred" could be grasped. The characteristic of using "toypo"'s behavioral data platform is the ability to visualize wide-area circulation. By designing experiences that span multiple stores, circulation routes become visible, allowing for synergy with surrounding areas, as well as the execution of more precise measures and communication with users.

Toypo's Unique Strengths

Data foundation designed from behavior

It is possible to design data that captures a series of behaviors, such as "how they moved and experienced," not just individual visits. This makes it applicable to all areas where "circulation" is valuable, such as tourism, commercial facilities, and events.

Flexible structure that can span multiple locations and multiple operators

Through "toypo CRM" and the mini-app platform, integrated design across multiple stores, multiple companies, and multiple measures is possible. Since it is not confined to a single facility, it enables the deployment of measures across entire areas and industries.

UI/UX design that balances user experience and reduced operational load

With a simple UI that anyone can intuitively use and a design that reduces the operational load on site, it realizes continuous utilization as a "used measure." It lowers the hurdle for executing new measures and enables speedy deployment.

End-to-end support from experience design to data utilization

It goes beyond merely providing tools, consistently supporting from experience design, which creates behavior, to the utilization of acquired data. This ensures that measures do not end as one-off events but lead to continuous value creation.

▼Service Site Here

https://toypo.me/