Korean Beauty Trend "Herb Peeling" at Home: <New Home Care Product Launched by Long-Established Pharmacy - "Non-Exfoliating Peeling">

Ohga Pharmacy Co., Ltd. (Headquarters: Hakata-ku, Fukuoka City; President & CEO: Takahiro Ohga) will launch "Herb Peeling Gel," a product that can be easily incorporated into daily routines at home, from its original brand "O*mamori" on Monday, April 27, 2026, at all Ohga Pharmacy stores and its official online store.

This product was developed against the backdrop of beauty trends such as the spread of Korean beauty, the growing natural-oriented lifestyle, and the expansion of demand for self-care that can be completed at home. It is a new self-care proposal that brings the herb peeling, which has traditionally been salon-centric, into daily skincare. Leveraging the knowledge of a pharmacy with 120 years of history, it offers a gentle formulation that conditions the skin while supporting a positive mindset.

[Launch Background: Changes in Beauty Trends]

In recent years, herb peeling has rapidly spread through social media, gaining attention as "non-exfoliating peeling," fueled by the Korean beauty boom and the rise of natural-oriented trends. However, there are still few home-care products that can be easily used at home, and the need for exfoliation care that can be easily incorporated into daily skincare is increasing. Our company aimed to expand the recognition of our original brand "O*mamori" by using this highly talked-about category as a "hook." We intend to deliver value through an "inverse route," allowing people to discover that "this popular beauty trend brand was actually created by a long-established pharmacy." Additionally, by setting an accessible price point, we will expand this salon-centric care into a more familiar self-care.

*What is Herb Peeling: It is a beauty method that gently conditions old dead skin cells with naturally derived ingredients, and it is a natural-oriented exfoliation care that is becoming established with the spread of Korean beauty.

[Product Features and Commitment]

"Herb Peeling Gel" combines fruit-derived peeling ingredients and plant-derived ingredients to gently condition old dead skin cells and pore dirt, while providing moisture and leading to a clear, smooth skin impression.

■ Fusion of Beauty x Pharmacy Quality

Formulated with Centella Asiatica (CICA), Mugwort, Houttuynia cordata, and domestically produced Moringa leaves used in the O*mamori brand. Furthermore, 20 types of plant-derived ingredients are blended in a balanced manner to achieve gentle exfoliation care.

■ "Non-Scraping" Peeling Design

Three types of fruit-derived ingredients: grapefruit fruit extract, apple fruit extract, and papain gently care for old dead skin cells and pore dirt, leading to a smooth skin impression.

■ Beauty Ingredients x Naturally Derived Micro-Needles

In addition to three types of beauty ingredients such as vitamin C derivatives, naturally derived micro-needles "Inospicule" are blended. It delivers moisture to the stratum corneum and conditions the skin.

■ Gentle Formulation

Over 95% naturally derived ingredients (including water). Adopts a 7-free formulation, emphasizing a design that is easy for daily use.

[Comment from Development Manager]

This product was born from the desire to make more people aware of the "O*mamori" brand through the trending herb peeling. We realize on a daily basis that skin problems affect not only appearance but also feelings. When skin is well-conditioned, positive feelings emerge, and daily life becomes a little brighter. We wanted this product to be something that could support that trigger/opportunity. The ingredients are carefully selected one by one from a pharmacist's perspective, and the design allows it to be easily added to existing skincare routines. We would be happy if this product could be a presence that gently supports not only the skin but also the heart.

Development Manager Yoshihara

[How to Use]

As a special care 1-2 times a week, apply to clean skin after washing the face, leave for a few minutes, then rinse off.

[Product Overview]

Brand Name: O*mamori

Product Name: Herb Peeling Gel

Price (excluding tax): 2,250 yen (40g)

Sales Locations: Ohga Pharmacy (operating in Fukuoka and throughout Kyushu), sold at 121 dispensing pharmacies, drugstores, and cosmetics specialty stores. (Some stores may not stock it, but it can be ordered at all stores.)

Online Store: https://ohga-pharmacy-shop.com/

*Sales on Amazon and other platforms are also planned (with promotional pricing).

[What is O*mamori]

O*mamori is an original brand born from Ohga Pharmacy, which has over 120 years of history and trust built with local communities. Based on the philosophy of "pharmacy that reduces medicine," we have practiced the idea of valuing self-care and daily habits before relying on medication, and preventing issues proactively. O*mamori is the embodiment of that sentiment. As a "talisman" that supports both skin and mind, it aims to expand self-care options in daily life and continue to be a brand that supports health and positive feelings for everyone.

[About Ohga Pharmacy]

Founded in 1902.