USIMO to Showcase New Livestock Cooling Collar 'Moo-tto Cool' with Phiten Tech at Miyoshi Market on May 27
Ohtsuki Co., Ltd. (Hyogo) has launched an upgraded version of its USIMO neck cooler for cows and horses, featuring Phiten's recovery technology. The product will be exhibited at the Miyoshi Livestock Market in Hiroshima on May 27, 2026, aiming to prevent heatstroke in livestock following the record deaths of 1,234 cattle in 2023.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 17:00
- 🔍 Collected: May 26, 2026 at 08:31
- 🤖 AI Analyzed: May 26, 2026 at 08:38 (7 min after Collected)
## Press Release Overview
Ohtsuki Co., Ltd., the developer of the livestock supply brand 'USIMO,' will host an exhibition booth at the Miyoshi Livestock Market in Hiroshima on May 27, 2026. The highlight will be the new 'Moo-tto Cool' contact-cooling neck collar, designed to combat heatstroke in calves and reduce heat stress in adult cows and horses.
The new 'Moo-tto Cool' integrates health science leader Phiten's relaxation and recovery effects into the existing cooling framework. This eco-friendly device requires no electricity; it uses water retention fibers and can be supplemented with ice or cooling packs to efficiently cool the neck's blood vessels and regulate animal body temperature.
## Background and Urgency
In the summer of 2023, Japan faced a record-breaking heatwave that severely impacted the livestock industry. According to the Ministry of Agriculture, Forestry, and Fisheries, 1,234 cattle died from heatstroke between July 1 and August 31, more than double the deaths recorded in the same period of 2022. While standard measures like ventilation are encouraged, they are often insufficient against extreme heat, creating a dire need for direct cooling solutions.
USIMO has been developing cooling products since 2020. Based on feedback from farmers—such as 'calves are especially vulnerable' and 'livestock failing to trade due to poor condition at market'—the brand continues its nationwide caravan to test and improve its products directly on farms from Hokkaido to Okinawa.
## Product and Event Details
- **Product Name:** USIMO Contact Cooling 'Moo-tto Cool' (with Phiten effect)
- **Usage:** Wet with water, add ice/packs for extra cooling, wrap around the neck, and secure with hook-and-loop fasteners.
- **Exhibition Date:** Wednesday, May 27, 2026, 8:00 AM – 12:00 PM
- **Location:** Miyoshi Livestock Market (513 Okubo, Nishisakaya-cho, Miyoshi City, Hiroshima)
- **Note:** Closed to the general public. Also available on the official website (https://usimo.jp).
## About Ohtsuki Co., Ltd.
Founded in 1962, Ohtsuki operates 15 workwear stores in Hyogo and Kyoto. In 2019, they launched 'USIMO' in response to requests from local farmers. The company is dedicated to turning farmers' needs into reality through field-tested innovation and a commitment to quality.
Ohtsuki Co., Ltd., the developer of the livestock supply brand 'USIMO,' will host an exhibition booth at the Miyoshi Livestock Market in Hiroshima on May 27, 2026. The highlight will be the new 'Moo-tto Cool' contact-cooling neck collar, designed to combat heatstroke in calves and reduce heat stress in adult cows and horses.
The new 'Moo-tto Cool' integrates health science leader Phiten's relaxation and recovery effects into the existing cooling framework. This eco-friendly device requires no electricity; it uses water retention fibers and can be supplemented with ice or cooling packs to efficiently cool the neck's blood vessels and regulate animal body temperature.
## Background and Urgency
In the summer of 2023, Japan faced a record-breaking heatwave that severely impacted the livestock industry. According to the Ministry of Agriculture, Forestry, and Fisheries, 1,234 cattle died from heatstroke between July 1 and August 31, more than double the deaths recorded in the same period of 2022. While standard measures like ventilation are encouraged, they are often insufficient against extreme heat, creating a dire need for direct cooling solutions.
USIMO has been developing cooling products since 2020. Based on feedback from farmers—such as 'calves are especially vulnerable' and 'livestock failing to trade due to poor condition at market'—the brand continues its nationwide caravan to test and improve its products directly on farms from Hokkaido to Okinawa.
## Product and Event Details
- **Product Name:** USIMO Contact Cooling 'Moo-tto Cool' (with Phiten effect)
- **Usage:** Wet with water, add ice/packs for extra cooling, wrap around the neck, and secure with hook-and-loop fasteners.
- **Exhibition Date:** Wednesday, May 27, 2026, 8:00 AM – 12:00 PM
- **Location:** Miyoshi Livestock Market (513 Okubo, Nishisakaya-cho, Miyoshi City, Hiroshima)
- **Note:** Closed to the general public. Also available on the official website (https://usimo.jp).
## About Ohtsuki Co., Ltd.
Founded in 1962, Ohtsuki operates 15 workwear stores in Hyogo and Kyoto. In 2019, they launched 'USIMO' in response to requests from local farmers. The company is dedicated to turning farmers' needs into reality through field-tested innovation and a commitment to quality.
FAQ
「モーっとクール」の最大の特徴は何ですか？
電気を使わずに繊維による保水と氷・保冷剤の併用で血管を冷やす接触冷感ネッククーラーであり、新たにファイテン社のリラックス＆リカバリー効果が追加されています。
どのような動物に使用できますか？
仔牛の熱中症対策や親牛のヒートストレス防止に加え、馬の暑熱対策にも効果があると報告されており、牛と馬の両方に使用可能です。
2026年5月27日の展示イベントの詳細は？
広島県三次市の三次家畜市場にて、午前8時から12時まで開催されます。ただし、一般の方の入場はできません。
2023年の猛暑による牛の被害状況はどの程度でしたか？
農林水産省の発表によると、2023年7月から8月の2ヶ月間で全国1,234頭の牛が熱中症で死亡しました。これは前年同期の2倍以上の数字です。
USIMOブランドの立ち上げ背景は何ですか？
1962年設立の作業服店オオツキが、2019年に畜産農家からの要望を受け、農家の「あったら良いな」を形にするプロジェクトとして開始されました。