"Not for Smoking, but for Tuning." Non-Nicotine, Non-Tar Relaxation Brand 'Chillax' Launches New Flavors "Ice Menthol" and "Lemon Sorbet" on April 25th
Ningen Hyakunen Laboratory Co., Ltd. is launching two new flavors, "Ice Menthol" and Vitamin C-infused "Lemon Sorbet," for its non-nicotine, non-tar relaxation brand 'Chillax' on April 25, 2026. The products are positioned as next-generation wellness items designed to help modern individuals adjust their mind and body, aiming for broad adoption.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 19:00
- 🔍 Collected: April 25, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 11:37 (1h 6m after Collected)
Ningen Hyakunen Laboratory Co., Ltd. (Location: Taito-ku, Tokyo; Representative Director: Seiichi Miyazawa) will launch new flavors "Ice Menthol" and "Lemon Sorbet" for its non-nicotine, non-tar relaxation brand 'Chillax' on Saturday, April 25, 2026, via its official online store and other channels.
"Ice Menthol" will be added to the existing 'Chillax neoX' series, while "Lemon Sorbet" will be the first in the new 'Chillax VITA' series, which contains Vitamin C.
Background of Development: A "Tuning Device" for Modern People
In modern society, despite our intentions to rest, our minds are constantly active due to work, human relationships, and an information overload. 'Chillax' was developed for such modern individuals as a "device to briefly detach from reality."
This product is a non-nicotine, non-tar relaxation item that is distinct from conventional e-cigarettes (VAPE). It contains no addictive ingredients, aiming to "feel the scent and tune the mind and body" with deep breaths. Each device offers approximately 10,000 puffs and features a Japan-exclusive original package design.
It is a next-generation wellness item that can be utilized in a wide range of scenarios, such as supporting athletes for refreshment and improved concentration, serving as a trigger for behavioral change for those aiming to quit or reduce smoking, becoming a new habit for beauty and health-conscious individuals, and creating new customer experiences in restaurants and salons.
Features of the New Flavors
【Chillax neoX Series】 №06 ICE MENTHOL (Ice Menthol)
The stillness of ice. Everything resets. The ultimate coolness dyes your mind white.
This new flavor expresses the ultimate in refreshing coolness. Set in an "ICE PALACE," it features a clear, cool sensation that resets thoughts and leads to deep tranquility. It is ideal for refreshing during work breaks or when you want to enhance concentration.
【Chillax VITA Series】 №07 LEMON SORBET (Lemon Sorbet) *Contains Vitamin C
The path to tomorrow with Vitamin C. Refreshing sourness and sweetness bring a new morning.
From drinking Vitamin C, it's now time to "inhale" it. Lemon Sorbet, characterized by its refreshing sourness and sweetness, is the first product in the new 'Chillax VITA' series, formulated with Vitamin C. Its aroma, reminiscent of the vibrancy of a "MORNING MARKET," provides vitality for a new day. This functionally-enhanced flavor is also recommended for those conscious of beauty and health.
Full Lineup (5 existing types + 2 new flavors)
Series | No. | Flavor Name | Worldview | Keywords
--- | --- | --- | --- | ---
Chillax neoX | №01 | Jasmine Green Tea | ZEN GARDEN | Purity, Tranquility, Meditation
Chillax neoX | №02 | Lollipop Candy | SWEETS STREET | Freedom, Innocence, Sweetness
Chillax neoX | №03 | Aloe Grape | FRUIT ORCHARD | Liberation, Healing, Deep Purple
Chillax neoX | №04 | Citrus Jelly | OCEAN TERRACE | Awakening, Intensity, Light
Chillax neoX | №05 | Yuzu Highball | NIGHT DISTRICT | Night, Afterglow, Sophistication
Chillax neoX | №06 | Ice Menthol ★NEW | ICE PALACE | Reset, Coolness, Stillness
Chillax VITA | №07 | Lemon Sorbet ★NEW | MORNING MARKET | Refreshing, New Morning, Vitamin
Unique Worldview "CHILL LAND" and Character Strategy
(From official website)
The greatest feature of the 'Chillax' brand is its unique worldview "CHILL LAND" which goes beyond merely providing scents. Each flavor is embodied by a character (CHILLAXER), and users can discover the optimal character and flavor for themselves through diagnostic content on the official website.
Moving forward, the company plans to further expand this character strategy through collaborations with other companies, participation in real events, and diversified developments such as the "CHILL IDOL PROJECT." Flavors №08 to №10 are also currently under preparation, with new worlds continuously expanding.
Product Overview
Item | Detail
--- | ---
Brand Name | Chillax
Series/New Flavors | 'Chillax neoX' (Ice Menthol) and 'Chillax VITA' (Lemon Sorbet) from 'Chillax'
"Ice Menthol" will be added to the existing 'Chillax neoX' series, while "Lemon Sorbet" will be the first in the new 'Chillax VITA' series, which contains Vitamin C.
Background of Development: A "Tuning Device" for Modern People
In modern society, despite our intentions to rest, our minds are constantly active due to work, human relationships, and an information overload. 'Chillax' was developed for such modern individuals as a "device to briefly detach from reality."
This product is a non-nicotine, non-tar relaxation item that is distinct from conventional e-cigarettes (VAPE). It contains no addictive ingredients, aiming to "feel the scent and tune the mind and body" with deep breaths. Each device offers approximately 10,000 puffs and features a Japan-exclusive original package design.
It is a next-generation wellness item that can be utilized in a wide range of scenarios, such as supporting athletes for refreshment and improved concentration, serving as a trigger for behavioral change for those aiming to quit or reduce smoking, becoming a new habit for beauty and health-conscious individuals, and creating new customer experiences in restaurants and salons.
Features of the New Flavors
【Chillax neoX Series】 №06 ICE MENTHOL (Ice Menthol)
The stillness of ice. Everything resets. The ultimate coolness dyes your mind white.
This new flavor expresses the ultimate in refreshing coolness. Set in an "ICE PALACE," it features a clear, cool sensation that resets thoughts and leads to deep tranquility. It is ideal for refreshing during work breaks or when you want to enhance concentration.
【Chillax VITA Series】 №07 LEMON SORBET (Lemon Sorbet) *Contains Vitamin C
The path to tomorrow with Vitamin C. Refreshing sourness and sweetness bring a new morning.
From drinking Vitamin C, it's now time to "inhale" it. Lemon Sorbet, characterized by its refreshing sourness and sweetness, is the first product in the new 'Chillax VITA' series, formulated with Vitamin C. Its aroma, reminiscent of the vibrancy of a "MORNING MARKET," provides vitality for a new day. This functionally-enhanced flavor is also recommended for those conscious of beauty and health.
Full Lineup (5 existing types + 2 new flavors)
Series | No. | Flavor Name | Worldview | Keywords
--- | --- | --- | --- | ---
Chillax neoX | №01 | Jasmine Green Tea | ZEN GARDEN | Purity, Tranquility, Meditation
Chillax neoX | №02 | Lollipop Candy | SWEETS STREET | Freedom, Innocence, Sweetness
Chillax neoX | №03 | Aloe Grape | FRUIT ORCHARD | Liberation, Healing, Deep Purple
Chillax neoX | №04 | Citrus Jelly | OCEAN TERRACE | Awakening, Intensity, Light
Chillax neoX | №05 | Yuzu Highball | NIGHT DISTRICT | Night, Afterglow, Sophistication
Chillax neoX | №06 | Ice Menthol ★NEW | ICE PALACE | Reset, Coolness, Stillness
Chillax VITA | №07 | Lemon Sorbet ★NEW | MORNING MARKET | Refreshing, New Morning, Vitamin
Unique Worldview "CHILL LAND" and Character Strategy
(From official website)
The greatest feature of the 'Chillax' brand is its unique worldview "CHILL LAND" which goes beyond merely providing scents. Each flavor is embodied by a character (CHILLAXER), and users can discover the optimal character and flavor for themselves through diagnostic content on the official website.
Moving forward, the company plans to further expand this character strategy through collaborations with other companies, participation in real events, and diversified developments such as the "CHILL IDOL PROJECT." Flavors №08 to №10 are also currently under preparation, with new worlds continuously expanding.
Product Overview
Item | Detail
--- | ---
Brand Name | Chillax
Series/New Flavors | 'Chillax neoX' (Ice Menthol) and 'Chillax VITA' (Lemon Sorbet) from 'Chillax'