Key facts
- Lothantique’s Long-Loved Lavender Collection “LES LAVANDES DE NESTOR” Relaunches with a New Look and Scent
- Source: PR Times
- Date: May 15, 2026
Direct answer
e.f. International Co., Ltd. of Shibuya, Tokyo, an importer and distributor of fragrance and lifestyle brands from around the world, announced the renewal of “LES LAVANDES DE NESTOR,” a long-selling lavender collection from Lothantique, the fragrance brand from Provence in southern France. The refreshed collection will go on sale from Saturday, May 16, 2026, through the company’s official online store “Effie to Kaori no Kurashi” and lifestyle and select shops across Japan. The collection evokes
- Citation
- Lothantique’s Long-Loved Lavender Collection “LES LAVANDES DE NESTOR” Relaunches with a New Look and Scent (May 15, 2026), PR Times
- Source
- PR Times
- Date
- May 15, 2026
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- 📰 Published: May 15, 2026 at 20:00
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e.f. International Co., Ltd. of Shibuya, Tokyo, an importer and distributor of fragrance and lifestyle brands from around the world, announced the renewal of “LES LAVANDES DE NESTOR,” a long-selling lavender collection from Lothantique, the fragrance brand from Provence in southern France. The refreshed collection will go on sale from Saturday, May 16, 2026, through the company’s official online store “Effie to Kaori no Kurashi” and lifestyle and select shops across Japan. The collection evokes the postcard-like lavender fields of Provence, France. During harvest season, lavender essential oil is extracted drop by drop from distillers, carrying both nature’s bounty and artisans’ passion. “LES LAVANDES DE NESTOR” was born from the dedication to lavender passed down from Lothantique founder Nestor, and has become one of the brand’s signature long-selling collections. The scent layers rosemary and vanilla over gentle lavender, creating a fragrance with depth that recalls the landscapes of southern France. For this renewal, both the packaging and scent have been updated to more vividly convey the scenery of lavender fields. The lineup includes eight items: Savon de Marseille, Marseille liquid soap, eau de toilette, bath salts, a reed diffuser made with beet-derived alcohol, pillow mist, candle, and gift box. All products are made in France. The brand works to reduce environmental impact by using 100% recyclable glass bottles, packaging materials derived from sugarcane and linen, and upcycled ingredients. Through “1% for the Planet,” the brand donates 1% of sales to environmental organizations and continues sustainable initiatives for the future. The fragrance evokes lavender fields swaying in a gentle breeze, offering a soft, enveloping, refreshing scent that transports the senses to southern France. The product lineup includes: Savon de Marseille, 100g, enriched with shea butter and olive oil as moisturizing ingredients, priced at 1,100 yen including tax; Marseille liquid soap, 500ml, made from plant oils for hands and body, priced at 3,960 yen including tax; eau de toilette, 100ml, with a light and clean scent reminiscent of freshly picked lavender, priced at 5,720 yen including tax; bath salts, 600g, mineral-rich and made with Mediterranean seawater, priced at 3,960 yen including tax; reed diffuser, 100ml, blended in Grasse, France, with a fragrance duration of about two months, priced at 5,940 yen including tax; pillow mist, 100ml, for use on pillows and around the bed before sleep, priced at 2,970 yen including tax; candle, 160g, made with specially blended wax and a 100% cotton wick, with a burn time of about 30 hours, priced at 4,840 yen including tax; and a gift box containing a 75g candle and 50ml room spray, priced at 6,050 yen including tax. Lothantique began as a lavender distillery. In the 1920s, at a small distillery surrounded by lavender fields at the foot of Mount Lure in southern France, Joséphine began making sachets, soaps, and eau de toilette using lavender essential oil. In 1987, her grandchildren Dominique and Denis took over the family business and relaunched it as Lothantique. All products are made in France, with many produced in Provence. The brand uses carefully selected ingredients and does not use parabens, phenoxyethanol, mineral oil, or silicone. All products are developed without animal testing. Based in Peyruis, Provence, Lothantique continues to create fragrances rooted in the nature and traditions of Provence. Lothantique’s fragrances, shaped by more than a century of family passion and craftsmanship, continue to be loved around the world. The collection will be available at the “Effie to Kaori no Kurashi” online store and lifestyle and select shops across Japan. e.f. International Co., Ltd. is located at 4-16-6 Sendagaya, Shibuya-ku, Tokyo, was established in October 1989, and is led by Representative Director Kazuma Miyagawa. Its business covers the import and sale of fragrance and lifestyle goods brands.
FAQ
What are the key facts in this article?
e.f. International Co., Ltd. of Shibuya, Tokyo, an importer and distributor of fragrance and lifestyle brands from around the world, announced the renewal of “LES LAVANDES DE NESTOR,” a long-selling lavender collection from Lothantique, the fragrance brand from Provence in southern France. The refreshed collection will go on sale from Saturday, May 16, 2026, through the company’s official online store “Effie to Kaori no Kurashi” and lifestyle and select shops across Japan. The collection evokes
What is the direct answer?
e.f. International Co., Ltd. of Shibuya, Tokyo, an importer and distributor of fragrance and lifestyle brands from around the world, announced the renewal of “LES LAVANDES DE NESTOR,” a long-selling lavender collection from Lothantique, the fragrance brand from Provence in southern France. The refreshed collection will go on sale from Saturday, May 16, 2026, through the company’s official online store “Effie to Kaori no Kurashi” and lifestyle and select shops across Japan. The collection evokes
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000061.000125536.html | May 15, 2026
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