Ito-Yokado Accelerates Growth by Expanding 'Only-Here' Deli Items, Creating Store Traffic with Revamped Noodles and New Health & Sweets Offerings

Commemorating the second anniversary of its deli brand "YORK DELI," Ito-Yokado is renewing its entire noodle lineup and launching a new health-conscious "Vejibox" series and new desserts to drive store visits and growth. This initiative leverages its "Peace Deli Chiba Kitchen" to create exclusive, high-quality prepared foods.
Corporate StrategyNQ 95/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
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Ito-Yokado Co., Ltd. is strengthening its prepared foods as the core of its food-focused growth strategy. Commemorating the second anniversary of its original deli brand "YORK DELI," the company is launching a new health-conscious series, "Vejibox," following a complete renewal of its staple noodle category and the expansion of its sweets lineup to meet demand for indulgent treats. The new products will be rolled out sequentially at 196 stores, including Ito-Yokado and York Foods, starting May 20, 2026. The company aims to increase its "only-here" product offerings, targeting a 5% year-on-year increase in same-store deli sales for fiscal 2026.

FAQ

What is Ito-Yokado's main growth strategy?

Ito-Yokado is focusing on strengthening its food offerings, particularly its original prepared foods brand "YORK DELI," to create exclusive products and drive growth.

What new product lines is YORK DELI launching?

YORK DELI is launching a completely revamped noodle lineup, a new health-conscious meal salad series called "Vejibox," and a new dessert series named "Totteoki! Watashi no Gohoubi."

When will the new products be available?

The new products will be rolled out sequentially at 196 stores, including Ito-Yokado and York Foods, starting from May 20, 2026.

What is the 'Peace Deli Chiba Kitchen'?

It is a facility that combines the functions of a process center and a central kitchen, enabling Ito-Yokado to develop and produce its original, exclusive "YORK DELI" products.

What are Ito-Yokado's sales goals for its deli category?

The company aims for a 10% year-on-year sales increase for the revamped noodle category and a 5% year-on-year increase for the entire deli category in fiscal year 2026.

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