Bringing the Nostalgic and Delicious Taste of 'Poppo' to Your Home: Ito-Yokado and 'Poppo' Jointly Develop and Launch 11 New Frozen Food Items

Ito-Yokado Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director, Chairman and President: Yukio Mafune; hereinafter 'Ito-Yokado') will sequentially launch 11 new frozen food items jointly developed with its food court brand 'Poppo' starting Monday, April 6, 2026, across 196 stores including Ito-Yokado, York Foods, York Mart, and York Price. Since its birth in 1975, 'Poppo' is Ito-Yokado's food court brand that has been loved by a wide range of generations for nearly 50 years. Currently, it operates 24 stores primarily in the Tokyo metropolitan area, attracting approximately 2.2 million visitors annually, and has continued to be supported by many customers over the years. The frozen food series being launched this time was developed with the desire for customers to easily enjoy the charm of 'Poppo' not only in stores but also at home. Rather than simply replicating the store menu, great care was taken with details such as seasoning, portion size, and ease of eating, prioritizing the 'Poppo'-like qualities customers envision: 'friendliness,' 'a somewhat nostalgic taste,' 'deliciousness that makes you want to eat it again and again,' and 'affordable prices.' In addition, taking advantage of the convenience of frozen foods—'prepare easily, just what you want to eat, when you want to eat'—it caters to diversifying lifestyles, including dual-income households, families with children, and elderly households. By keeping them stocked in the freezer, you can enjoy the worldview of 'Poppo' close at hand anytime in your daily life. Ito-Yokado aims to continue making the daily lives of local customers more enjoyable, enriching, and convenient through product development tailored to customer voices. <> Product Name: Poppo's Imagawayaki (8 pieces) Price: 599 yen (646 yen including tax) Release Date: April 6 (Mon) Features: These are Imagawayaki carefully hand-baked one by one by skilled artisans in a manufacturing factory. With thinly baked dough and a moderately sweet taste, it features an increased red bean paste ratio of 70%, allowing you to enjoy plenty of red bean paste.