Responding to Rising Saving Needs Amidst Inflation: Expanding Low-Price Private Brand 'Seven The Price' Lineup to Approximately 400 Items by Fiscal Year 2026, a 30% Increase
Ito-Yokado will expand its low-price private brand "Seven The Price" lineup to approximately 400 items by fiscal year 2026, an increase of about 30% compared to fiscal year 2025, to meet rising saving needs amidst inflation. This aims to further accelerate sales growth.
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- 📰 Published: March 31, 2026 at 18:00
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Ito-Yokado Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Chairman and President: Yukio Mafune; hereinafter "Ito-Yokado") aims to expand the product lineup of its low-price private brand "Seven The Price" to approximately 400 items by fiscal year 2026, an increase of about 30% compared to fiscal year 2025.
In recent years, against the backdrop of prolonged price hikes, product price increases have continued, and customer interest in "price" has further increased. In response to this situation, Ito-Yokado is strengthening the development of its low-price private brand "Seven The Price," which offers affordable prices while maintaining reliable quality and taste, through initiatives such as "packaging efficiency and standardization," "consolidation and efficiency of logistics and production systems," and "simple product manufacturing."
Since its introduction in July 2021, "Seven The Price" has received strong support from many customers, with existing store sales continuously growing by approximately 200% in fiscal year 2024 and approximately 150% in fiscal year 2025 compared to the same period of the previous year. For fiscal year 2026, a growth of 120% compared to the previous period is planned.
As part of these efforts, since March, which marks the start of fiscal year 2026, 15 items, mainly in frequently used categories for daily meals such as "mayonnaise," "roasted seaweed," and "instant coffee," have been sequentially released.
In addition, for three days from April 1st to 3rd, a special promotion will be held for some "Seven The Price" products, allowing customers to enjoy savings by purchasing 2 or 3 items. Concurrently, as a promotion inspired by the theme color "red" of "Seven The Price," which was well-received during last year's Black Friday, "Red Price Day" will be held, offering a selection of affordable products, mainly essential food items for daily meals.
Ito-Yokado will continue to strive for optimal balance between quality and price, develop products that meet needs, and improve services, while staying close to customers' daily lives.
In recent years, against the backdrop of prolonged price hikes, product price increases have continued, and customer interest in "price" has further increased. In response to this situation, Ito-Yokado is strengthening the development of its low-price private brand "Seven The Price," which offers affordable prices while maintaining reliable quality and taste, through initiatives such as "packaging efficiency and standardization," "consolidation and efficiency of logistics and production systems," and "simple product manufacturing."
Since its introduction in July 2021, "Seven The Price" has received strong support from many customers, with existing store sales continuously growing by approximately 200% in fiscal year 2024 and approximately 150% in fiscal year 2025 compared to the same period of the previous year. For fiscal year 2026, a growth of 120% compared to the previous period is planned.
As part of these efforts, since March, which marks the start of fiscal year 2026, 15 items, mainly in frequently used categories for daily meals such as "mayonnaise," "roasted seaweed," and "instant coffee," have been sequentially released.
In addition, for three days from April 1st to 3rd, a special promotion will be held for some "Seven The Price" products, allowing customers to enjoy savings by purchasing 2 or 3 items. Concurrently, as a promotion inspired by the theme color "red" of "Seven The Price," which was well-received during last year's Black Friday, "Red Price Day" will be held, offering a selection of affordable products, mainly essential food items for daily meals.
Ito-Yokado will continue to strive for optimal balance between quality and price, develop products that meet needs, and improve services, while staying close to customers' daily lives.