ASK and xR Form Strategic Partnership to Support Industrial Development Using NVIDIA AI Solutions and Unity
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 19:00
- 🔍 Collected: May 15, 2026 at 10:32
- 🤖 AI Analyzed: May 15, 2026 at 15:21 (4h 48m after Collected)
ASK Corporation, headquartered in Chiyoda-ku, Tokyo and led by President Kazuhiko Muto, and xR Corporation, headquartered in Nagoya, Aichi Prefecture and led by President Makoto Kanie, have entered into a strategic business alliance as equal partners in the field of industrial development support using NVIDIA AI solutions and Unity. Through the partnership, the two companies will combine their strengths to advance the social implementation of cutting-edge AI and XR, building a structure that supports customers end to end from product supply to on-site implementation and operation. Background: Creating a New DX Support Model by Integrating Products and Field Implementation Industrial adoption of NVIDIA AI platforms and real-time 3D simulation is currently growing rapidly. ASK has established a solid position as an international distributor that brings world-leading hardware and software licenses to the Japanese market. xR, meanwhile, has built a strong track record as an engineering group specializing in industrial development and field implementation using NVIDIA and Unity technologies. As technologies become more advanced and complex, customers increasingly need a support structure that can seamlessly handle optimal implementation and operation tailored to each field environment. In the traditional division-of-labor model, product supply and field development have been separated, creating limits in rapid issue resolution during deployment and continuous technical support. This partnership is an equal initiative designed to resolve that fragmented industry structure. By combining ASK’s strong product supply network with xR’s advanced NVIDIA and Unity implementation capabilities, and by sharing technical know-how transparently, the two companies will provide end-to-end DX support as a solution provider that integrates products and development. Regarding the strategic partnership, Ryuji Tagawa, Director and Head of the Sales Division at ASK, said: “Through our partnership with xR, we will evolve from a distributor into a true solution provider. By sharing technical know-how, we will strongly support our customers’ DX initiatives.” Makoto Kanie, President of xR Corporation, said: “We are very pleased to partner with ASK. By combining our technical capabilities with ASK’s business foundation and sharing mutual know-how, we will solve industrial challenges and update Japan’s industrial sector.” Going forward, ASK’s sales division and xR’s technical team will work closely together to create and promote many projects throughout the year. Main Areas of Partnership Expanding and jointly promoting AI and XR development opportunities For advanced AI video analytics (VSS) needs received by ASK, as well as industrial digital twin and XR development needs using Unity, xR will provide core engineering capabilities. The two companies will combine their strengths to jointly promote solution development at the highest level in Japan. End-to-end support from product supply to field implementation ASK and xR will jointly provide integrated support covering selection of high-end computing platforms such as NVIDIA AI infrastructure and various software products, optimized implementation at customer sites, and operation of proof-of-concept programs. A technology information-sharing development structure that supports mutual know-how accumulation While xR handles practical implementation, it will thoroughly document technical specifications and implementation know-how from the development process and provide them to ASK. ASK will also share insights gained through its sales channels and customer sites with xR, establishing a two-way knowledge partnership that strengthens both companies’ technical capabilities and business perspectives. About xR Corporation xR provides highly specialized engineering capabilities, including implementation of AI video analytics systems using NVIDIA platforms, as well as work in real-time 3D simulation, digital twins, and XR areas including VR, AR, and MR. Beyond system development, the company has extensive experience in XR research and development and technical validation for field deployment of cutting-edge technologies. Its strength lies in implementation capabilities that optimize increasingly complex technologies for customer field environments and support them seamlessly through operation. URL: https://www.ex .co.jp/ About ASK Corporation ASK Corporation is a general trading company that provides solutions and services tailored to specific purposes. It mainly introduces and supplies advanced and unique products from the United States, Europe, Taiwan, South Korea, and other regions. Its product lineup spans computer peripherals, mobile phone peripherals, server and storage-related equipment, and professional video equipment. The company acts as a distributor for many overseas manufacturers, including Advanced Micro Devices, Inc. (AMD), ASUSTeK Computer, ASRock, ATTO Technology, AVerMedia, CORSAIR, Cooler Master, ELSA JAPAN, Micro-Star International (MSI), NVIDIA, Synology, SAPPHIRE TECHNOLOGY, Supermicro, Tripp Lite (formerly Keyspan), Thermaltake, Vizrt, and ZOTAC Technology Limited. URL: https://www.ask-co p.jp/ Contact for this news release ASK Corporation, Contact: Yasuto Inoue TEL: 03-5215-5653, FAX: 03-5215-5651 CIRCLES+ Ichigaya Ekimae 4F, 4-8-19 Kudanminami, Chiyoda-ku, Tokyo 102-0074 Web inquiry: https://www.ask-co p.jp/i qui y/ ASK Corporation website: https://www.ask-co p.jp/