Tomizuya, Operating 5 Large Food Supermarkets in Osaka, Opens Own Produce Brand 'Ao-Stadium' with Grand Opening Campaign

Logo Design

Tomizuya Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President: Masahito Tazaki), which operates five large food supermarkets in Osaka Prefecture, opened its own directly managed produce brand 'Ao-Stadium' on June 3, 2026, to provide high-quality yet affordable products to customers.

Store interior at opening

'Ao-Stadium' is a produce specialty brand that aims to maximize the inherent appeal of seasonal fruits and vegetables, offering restaurant-grade quality at everyday prices. In addition to standard items, the store features seasonal and producer-specific sections, and visually engaging displays through color control.

Furthermore, by utilizing in-store monitors for menu suggestions and product introductions, and by collaborating with producers to tell their stories, the store evolves from a 'selection space' to an 'experience space.' Going forward, Tomizuya plans to strengthen direct partnerships with contract producers to ensure stable supply and price stability, while building a new produce distribution model that connects producers and consumers.

Voices from the Produce Department: Efforts Behind the Launch of 'Ao-Stadium'

At Tomizuya, the launch of the new produce brand 'Ao-Stadium' involves leveraging the experience and passion of frontline staff to create appealing displays. We spoke with a member of the produce department about the charm and future prospects.

■ Background of the Challenge in the Produce Department

Mr. O, produce department staff

When I heard about the launch of the produce department, I felt it was a place where I could utilize my knowledge, which led to my decision to join the company.

Furthermore, I strongly resonated with Executive Director Tazaki's care for employees and the company's future vision, and I immediately decided to join, thinking 'I want to take on the challenge here.' The conviction that this is a rewarding company became the first step into the produce business.

■ The Charm and Rewards of Produce

The greatest appeal of produce is handling seasonal ingredients that change with the four seasons. Being able to deliver fruits and vegetables that can only be enjoyed during that season to customers is a unique pleasure of this job.

On the other hand, there is the difficulty of price fluctuations due to weather and market conditions, but the challenge of finding ways to satisfy customers within those constraints brings great fulfillment and enjoyment.

■ The Store Concept 'Ao-Stadium' Aims For

'Ao-Stadium' introduces mechanisms that break away from conventional produce section norms.

● Commitment to freshness: Policy of selling what is purchased that day within the same day

● Expert selection: On-site staff assess quality to select products

● Store display: Visual design through categorization and color control

The store itself is evolving into an 'experience space.'

Staff at the store

■ Future Prospects

Going forward, we will work to stabilize product supply and pricing through direct negotiations with producers. Additionally, we will promote store displays that highlight the faces of producers, aiming to create 'story-driven stores' that convey the origin and passion behind the products.

Tomizu Imagawa Store, home to the first 'Ao-Stadium' store, Tomizu brand logo

Comment from Haruhito Tazaki, Representative Director and Executive Vice President of Tomizuya Co., Ltd.

We want more people to enjoy the seasonal charm of vegetables and fruits and the original flavor nurtured by nature—this desire led us to launch the produce specialty store 'Ao-Stadium.'

Vegetables and fruits are rich in minerals and nutrients, bringing color and fragrance to daily meals. 'Ao-Stadium' aims to maximize that value, making everyday life more vibrant and energetic.

The store offers an abundant selection and overwhelming volume of fresh vegetables and fruits. Moreover, by providing quality that even restaurant professionals use at near-wholesale prices, we realize the value of experiencing 'the real thing' in daily life.

At 'Ao-Stadium,' expert staff with keen eyes serve as a bridge between producers and customers, carefully conveying the producer's dedication, cultivation passion, and the background and story of how the product reaches the store, allowing customers to feel the value embedded in each ingredient. Through the freshest and most diverse produce anywhere, we bring vitality and color to daily meals. 'Ao-Stadium' supports a rich dietary life with nature's bounty.

Overview of Produce Brand 'Ao-Stadium'

◎ Opening date: June 3, 2026 (Wednesday)

◎ Store location: Tomizu Imagawa Store

◎ Business hours: 9:00-21:00

◎ Product categories: Vegetables, fruits

Commemorative Giveaway Campaign from June 6

To celebrate the opening of 'Ao-Stadium,' a giveaway campaign is being held on Tomizu's official X account. Seven winners will receive a rare Nagasaki Prefecture 'Yellow Jade Watermelon' worth 3,000 yen.

Additionally, Tomizu's official X holds monthly campaigns where various products can be won. Exclusive deals at Tomizu and 'Ao-Stadium' stores are also announced on the official X.

【Giveaway Campaign Overview】

◎ Period: June 6 (Saturday) – June 10 (Wednesday)

◎ Entry method: Repost & Follow

◎ Winner announcement: Announced on official X

Tomizu [Official] (@_tomyz) / X