Revival of "Oroshiya Shibata," a 70-Year-Old Meat Wholesaler, After Fire: "Ageya Oroshiya Shibata" Grand Opening on July 3, 2026! "Croquettes, French Fries, and Meat Sticks" as the Three Pillars, from Osaka's Shinsekai to the World

Shinsekai Croquette: 1 pc, 120g / 300 yen (tax included)

A 70-Year Meat Wholesaler's Challenge

Nearly 70 years in Osaka's Shinsekai. "Oroshiya Shibata" has operated as a meat wholesaler, supported by restaurants and the local community. Expertise in beef, procurement, and processing. Skills honed in the meat industry have been passed down unchanged since our founding.

However, in January 2026. The store was completely destroyed by fire. We could no longer continue operations. It felt as if our long-built history was lost in an instant.

Still, "We want you to try again in Shinsekai." "Please come back." Words of encouragement from the local community, customers, and people from all over the country became our strength. With significant support from many through crowdfunding, we have resolved to take a new step forward.

And this time, rather than simply returning to how we were, We decided to challenge a new business format, thinking, "Let's create a store that will further energize Shinsekai."

Birth of "Ageya Oroshiya Shibata"

The new store name is "Ageya Oroshiya Shibata." It is a specialty store themed around "authentic fried foods" that only a meat wholesaler can offer.

Our signature products are: ■ Shinsekai Croquette ■ French Fries ■ Meat Stick (Niku Bou) We will operate with these three pillars.

Our goal is to "deliver Shinsekai Croquettes to the world."

Osaka has world-famous specialties like takoyaki, kushikatsu, and okonomiyaki.

To that, we want to add "Shinsekai Croquette" as a new Osaka specialty. With this aspiration, we have repeatedly developed our products.

A Serious Croquette Only a Meat Wholesaler Can Make

Shinsekai Croquettes Fried in Oil Using Wagyu Beef Fat

The most distinctive feature of "Shinsekai Croquette" is its overwhelming meat presence, unlike ordinary croquettes.

Approximately 30% of the croquette filling is mixed ground meat. The potatoes are merely there to enhance the meat's flavor.

One bite fills your mouth with rich meat juice and umami.

Furthermore, we use wagyu beef fat for frying oil. Maximizing the sweetness, richness, and aroma of wagyu fat, we create croquettes that are crispy on the outside and juicy on the inside.

This is a luxurious dish made possible only by a meat wholesaler.

French Fries Loved Worldwide, with a Japanese Taste

Available in S, M, and L sizes, you can enjoy them according to the occasion.

To allow international customers to enjoy them as well, we offer 12 flavors of French fries.

▼12 Flavors to Make Choosing Fun

・Salt ・Addictive Seaweed Salt ・Devil's Soy Butter ・Garlic Violence

・For Days You Need More Spice (Black Pepper) ・Shinsekai Red Lantern Spice (Super Spicy) ・Sinful Cheese ・Wasabi Flash ・Drunkard's Delight (Anchovy & Garlic) ・Enchanting Mayo-Miso ・Midnight Honey Butter

・Theme Park Afterglow (Cinnamon Sugar & Butter)

\Additionally/

You can add toppings to enjoy your own original French fries.

・Butter, Cheese Sauce, Fried Garlic, Honey

We aim to create French fries that will make people worldwide smile with Japanese-style seasonings.

New Product "Meat Stick" (Niku Bou)

A variety set to enjoy all types of French fries, meat sticks, and croquettes ~with Tsutenkaku~

Luxurious Use of Beef Unique to a Butcher Shop

Another signature product is the Meat Stick (Niku Bou). A new sensation gourmet food that can be eaten on the go, luxuriously made with beef unique to a butcher shop. Developed as a product unique to Shinsekai that can be eaten while sightseeing. We also focused on a photogenic appearance that is easy for foreign tourists to understand.

Challenging Inbound Tourism and Osaka Sightseeing

A scene from the reception held on June 24. Many customers experienced "Ageya Oroshiya Shibata"!

Shinsekai attracts tourists from all over the world throughout the year. We have a desire to "make Osaka more vibrant through food." "Ageya Oroshiya Shibata" is not just a "place to eat," but aims to be "a place that becomes a memory of your trip to Osaka."

Going forward, ・Support in English, Chinese, and Korean ・Collaboration with overseas influencers ・Coordination with tour operators ・Collaboration with the Osaka Convention & Tourism Bureau ・Participation in overseas events We will actively promote these initiatives and disseminate Osaka's fried food culture from Shinsekai to the world.

Reconstruction Walking Together with the Community

Our revival from the fire would not have been possible with our strength alone. It was thanks to the local community, customers, business partners, and crowdfunding supporters, everyone. Therefore, As a way of giving back, we want to be a store that energizes the community. We aim to be a store that creates new foot traffic in Shinsekai, attracts tourists, and contributes to the local economy.

Vision for the Future

Our dream is not limited to Shinsekai. From Osaka to Japan. From Japan to the world. We aim to nurture the "Shinsekai Croquette" brand and deliver it worldwide as Osaka's representative food culture. In the future, we plan to expand our stores domestically and internationally and participate in events, spreading Japan's fried food culture to the world.

Invitation to a Tasting Session for the Press

Date: July 2, 2026 (Thu) 14:00~ Venue: Ageya Oroshiya Shibata (1-22-3 Ebisuhigashi, Naniwa-ku, Osaka) Content: * Store and product descriptions * Tasting of croquettes, french fries, and meat sticks

* Introduction to the story of recovery from the fire * Representative's interview * Photo and video shooting * Q&A session

*Please consult with us if you prefer a date other than the above.

Owner's cherished Sapporo Lager Beer "Akaboshi" (medium bottle) will be served for 500 yen (tax included) per glass! The "Oroshiya Shibata" sign remaining from before the fire.

Store Name: Ageya Oroshiya Shibata Grand Opening: July 3, 2026 (Fri) Location: 1-22-3 Ebisuhigashi, Naniwa-ku, Osaka City, Osaka Prefecture Main Products * Shinsekai Croquette * French Fries (12 flavors) * Meat Stick (Niku Bou) * Sapporo Lager Beer Akaboshi, medium bottle