First Landing in Hyogo Prefecture! 3 Stores Opening Simultaneously! The 95th Store Nationwide! "Izakaya Soreyuke Toriyaro," an Izakaya Known for its Super Cheap Drinks, Starting with 50-Yen Lemon Sours, Opening 3 Consecutive Stores in Hyogo Prefecture!!!
Toriyaro Co., Ltd. is opening three new "Toriyaro" izakaya stores consecutively in Hyogo Prefecture to expand its recognition and convenience in the region. Two of these stores in Sannomiya will strategically differentiate themselves by offering 50-yen highballs at one and 50-yen lemon sours at the other, despite being in close proximity.
📋 Article Processing Timeline
- 📰 Published: May 5, 2026 at 00:21
- 🔍 Collected: May 4, 2026 at 15:31
- 🤖 AI Analyzed: May 4, 2026 at 15:33 (1 min after Collected)
Toriyaro Co., Ltd. (Headquarters: Katsushika-ku, Tokyo; Representative Director: Seiji Wada) will sequentially open three "Toriyaro" stores in Hyogo Prefecture.
The "Toriyaro Sannomiya B1F Store" is scheduled to open on Friday, April 25, 2026, followed by the "Toriyaro Sannomiya 2F Store" at the end of May 2026, and the "Toriyaro Himeji Store" in early June 2026.
By opening stores in the Sannomiya area and the Himeji Station area, we will establish a system that allows customers in Hyogo Prefecture to enjoy "Toriyaro" more conveniently.
Furthermore, although the two stores opening in the Sannomiya area are in close proximity, within approximately 100 meters, one will be developed as a "50-yen Highball" store and the other as a "50-yen Lemon Sour" store. Even within the same Sannomiya area, we will propose a new way to enjoy our izakaya, allowing customers to choose a store according to their mood and situation on the day.
Sequentially opening 3 stores in the Hyogo area!
"Toriyaro" is an izakaya brand that offers popular dishes and drinks, such as our famous giant fried chicken, at reasonable prices, serving as a casual public tavern where friends can gather. This time, with the aim of further expanding recognition and improving convenience in Hyogo Prefecture, we will sequentially open two stores in the Kobe Sannomiya area and one store in the Himeji Station area. The Sannomiya B1F Store opened on Friday, April 25, 2026. The Sannomiya 2F Store is scheduled to open at the end of May 2026, and the Himeji Store in early June 2026. Particularly in the Sannomiya area, by operating two stores in close proximity, we aim to improve brand recognition and create a sense of circulation. By differentiating the featured menus for each store, we aim to make it easier for customers to choose a store according to their purpose, and to develop a system where "Toriyaro" can be enjoyed more throughout the entire Sannomiya area. By opening stores in the main bustling areas and station-front areas of Hyogo Prefecture, we will promote store development that can be used in various scenes, such as a drink after work, a get-together with friends, or gatherings for students and office workers.
Which one do you prefer?
The two Sannomiya stores will feature "50-yen Highballs" and "50-yen Lemon Sours"
The two stores opening in the Sannomiya area are in close proximity, not even 100 meters apart.
Leveraging this characteristic, one store will prominently feature "50-yen Highballs" and the other will feature "50-yen Lemon Sours," each developed as a store with different attractions.
By being close to each other yet allowing customers to choose a store based on the drink they want or the occasion, we will offer customers a new way to enjoy our izakaya and further enhance brand penetration in the Sannomiya area.
Toriyaro Sannomiya B1F Store opened on the 25th.
Store Overview
Toriyaro Sannomiya B1F Store
Store Name: Toriyaro Sannomiya B1F Store
Opening Date: Friday, April 25, 2026
Location: White Rose Tower B1F, 1-7-6 Kitanagasa-dori, Chuo-ku, Kobe City, Hyogo Prefecture 650-0012
https://maps.app.goo.gl/Awx76vPz6GKh9SZ77
Toriyaro Sannomiya 2F Store
Store Name: Toriyaro Sannomiya 2F Store
Scheduled Opening: End of May 2026
Location: Moonlight Building 2F, 1-10-6 Kitanagasa-dori, Chuo-ku, Kobe City, Hyogo Prefecture 650-0012
https://maps.app.goo.gl/B6iGapYeT7YNTVaZ8
Toriyaro Himeji Store
Store Name: Toriyaro Himeji Store
Scheduled Opening: Early June 2026
Location: Fuki Ekimae Building 4F, 317 Ekimae-cho, Himeji City, Hyogo Prefecture 670-0927
https://maps.app.goo.gl/nAPGo4yxjJx5BtX38
Let's all have a lively time!
Delicious, cheap, and lively. Toriyaro is such a place.
Above all, 50-yen lemon sours! And all-you-can-eat ebi sen (shrimp crackers) as an appetizer!!
Toriyaro's biggest highlight is the "50-yen lemon sour."
Of course, this is not a campaign price, but the regular price.
Since the ebi sen appetizer is all-you-can-eat, spending time in an endless loop of lemon sours and ebi sen is perfectly fine!
We at Toriyaro will continue to be allies of students who don't have much money.
Oh, and of course, office workers who want to save money today are also very welcome!
Tequila is 299 yen!
With the desire for customers to drink a lot at a low price,
We also offer a wide variety of shots, such as tequila.
We aim for the lowest drink prices in Hyogo Prefecture!!
Surprising size! Wada-chan's Fried Chicken!!
Wada-chan's Fried Chicken is 3 to 4 times the size of regular fried chicken.
(1 piece 219 yen, 5 pieces 989 yen)
These fist-sized fried chicken pieces are incredibly satisfying.
Wada-chan (the president) was personally involved in the development,
Listening to "Eikou no Kakehashi (Yuzu)" endlessly for 24 hours.
The "Toriyaro Sannomiya B1F Store" is scheduled to open on Friday, April 25, 2026, followed by the "Toriyaro Sannomiya 2F Store" at the end of May 2026, and the "Toriyaro Himeji Store" in early June 2026.
By opening stores in the Sannomiya area and the Himeji Station area, we will establish a system that allows customers in Hyogo Prefecture to enjoy "Toriyaro" more conveniently.
Furthermore, although the two stores opening in the Sannomiya area are in close proximity, within approximately 100 meters, one will be developed as a "50-yen Highball" store and the other as a "50-yen Lemon Sour" store. Even within the same Sannomiya area, we will propose a new way to enjoy our izakaya, allowing customers to choose a store according to their mood and situation on the day.
Sequentially opening 3 stores in the Hyogo area!
"Toriyaro" is an izakaya brand that offers popular dishes and drinks, such as our famous giant fried chicken, at reasonable prices, serving as a casual public tavern where friends can gather. This time, with the aim of further expanding recognition and improving convenience in Hyogo Prefecture, we will sequentially open two stores in the Kobe Sannomiya area and one store in the Himeji Station area. The Sannomiya B1F Store opened on Friday, April 25, 2026. The Sannomiya 2F Store is scheduled to open at the end of May 2026, and the Himeji Store in early June 2026. Particularly in the Sannomiya area, by operating two stores in close proximity, we aim to improve brand recognition and create a sense of circulation. By differentiating the featured menus for each store, we aim to make it easier for customers to choose a store according to their purpose, and to develop a system where "Toriyaro" can be enjoyed more throughout the entire Sannomiya area. By opening stores in the main bustling areas and station-front areas of Hyogo Prefecture, we will promote store development that can be used in various scenes, such as a drink after work, a get-together with friends, or gatherings for students and office workers.
Which one do you prefer?
The two Sannomiya stores will feature "50-yen Highballs" and "50-yen Lemon Sours"
The two stores opening in the Sannomiya area are in close proximity, not even 100 meters apart.
Leveraging this characteristic, one store will prominently feature "50-yen Highballs" and the other will feature "50-yen Lemon Sours," each developed as a store with different attractions.
By being close to each other yet allowing customers to choose a store based on the drink they want or the occasion, we will offer customers a new way to enjoy our izakaya and further enhance brand penetration in the Sannomiya area.
Toriyaro Sannomiya B1F Store opened on the 25th.
Store Overview
Toriyaro Sannomiya B1F Store
Store Name: Toriyaro Sannomiya B1F Store
Opening Date: Friday, April 25, 2026
Location: White Rose Tower B1F, 1-7-6 Kitanagasa-dori, Chuo-ku, Kobe City, Hyogo Prefecture 650-0012
https://maps.app.goo.gl/Awx76vPz6GKh9SZ77
Toriyaro Sannomiya 2F Store
Store Name: Toriyaro Sannomiya 2F Store
Scheduled Opening: End of May 2026
Location: Moonlight Building 2F, 1-10-6 Kitanagasa-dori, Chuo-ku, Kobe City, Hyogo Prefecture 650-0012
https://maps.app.goo.gl/B6iGapYeT7YNTVaZ8
Toriyaro Himeji Store
Store Name: Toriyaro Himeji Store
Scheduled Opening: Early June 2026
Location: Fuki Ekimae Building 4F, 317 Ekimae-cho, Himeji City, Hyogo Prefecture 670-0927
https://maps.app.goo.gl/nAPGo4yxjJx5BtX38
Let's all have a lively time!
Delicious, cheap, and lively. Toriyaro is such a place.
Above all, 50-yen lemon sours! And all-you-can-eat ebi sen (shrimp crackers) as an appetizer!!
Toriyaro's biggest highlight is the "50-yen lemon sour."
Of course, this is not a campaign price, but the regular price.
Since the ebi sen appetizer is all-you-can-eat, spending time in an endless loop of lemon sours and ebi sen is perfectly fine!
We at Toriyaro will continue to be allies of students who don't have much money.
Oh, and of course, office workers who want to save money today are also very welcome!
Tequila is 299 yen!
With the desire for customers to drink a lot at a low price,
We also offer a wide variety of shots, such as tequila.
We aim for the lowest drink prices in Hyogo Prefecture!!
Surprising size! Wada-chan's Fried Chicken!!
Wada-chan's Fried Chicken is 3 to 4 times the size of regular fried chicken.
(1 piece 219 yen, 5 pieces 989 yen)
These fist-sized fried chicken pieces are incredibly satisfying.
Wada-chan (the president) was personally involved in the development,
Listening to "Eikou no Kakehashi (Yuzu)" endlessly for 24 hours.