Dentsu Digital Launches "OmniVisitTM" Solution for In-Store Visit Effect Analysis in Collaboration with Blogwatcher

Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hitoshi Takimoto; hereinafter referred to as Dentsu Digital) and Blogwatcher Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Iku Shimmura; hereinafter referred to as Blogwatcher) today announced the launch of "OmniVisit," a solution developed jointly by the two companies that enables cross-media measurement and analysis of how digital ad exposure contributes to actual store visits.

In recent years, the need to visualize the impact of digital advertising on physical store sales (offline conversions) has been rapidly increasing. However, traditional measurement methods have been limited by the fact that data provided by each platform is confined within its own ecosystem, making it difficult to compare ad exposure across different media or to compare advertising return on ad spend (ROAS). Furthermore, visualizing the effect on store visits in new viewing formats, such as Connected TV (CTV), has become a significant challenge.

To address these issues, Dentsu Digital has combined its extensive experience in digital advertising operations with Blogwatcher's expertise in location data to develop "OmniVisit," a solution that enables advanced cross-media analysis of in-store visit effects.

"OmniVisit" is a one-stop solution for analyzing in-store visit effects, integrating Dentsu Digital's third-party measurement platform with Blogwatcher's vast database of location data. It allows for centralized management of previously fragmented ad exposure data, including exposure by media such as websites, social media, and audio, as well as by device such as PCs, smartphones, tablets, and CTV. This enables objective evaluation using consistent metrics. By identifying channels and appeals that are highly effective in driving store visits, the solution supports clients in maximizing their ROAS.

Diagram of OmniVisitTM

Key Features of "OmniVisit"

1. Precise In-Store Visit Determination Using a Vast Location Data Database

Leveraging a database of up to 100 million MAU (Monthly Active Users) as of May 2026, composed solely of users who have granted permission for location data usage through over 140 partner apps managed by Blogwatcher. This large-scale, user-consented data enables highly accurate determination of store visits.

2. Integrated Visualization of Advertising Effects Through Centralized Cross-Media Management

Ad exposure data from each media is centrally managed within Dentsu Digital's secure measurement environment, allowing for comparative evaluation using consistent metrics. This provides an objective understanding of the in-store visit effects of each medium, which can be used for optimal budget allocation.

3. Advanced Lift Measurement and Correction Logic

Utilizes location data to calculate the pure lift in store visits attributable to advertising. Furthermore, proprietary correction logic allows for an accurate understanding of advertising effects, excluding external factors.

4. Support for CTV and Diverse Devices

In addition to smartphones and PCs, it supports reach measurement for CTV, which has been difficult to measure effectively until now. This visualizes the in-store visit effects of next-generation advertising channels and enhances media planning.

Dentsu Digital will continue to contribute to clients' effective marketing activities and business growth by integrating advanced data utilization and advertising operation insights, which capture changes in consumer behavior, with the latest technologies.

* "OmniVisitTM" is pending trademark application by our company.

<About Dentsu Digital>https://www.dentsudigital.co.jp/

Dentsu Digital is one of Japan's largest comprehensive digital firms. With the purpose of "Moving people's hearts, creating value, and changing the way the world works," we realize all forms of transformation by integrating creativity that stays close to consumers with technology. As a business growth partner for our clients, we aim for the "transformation and growth" of the economy and society by co-creating new value.