SBI Neo Media Holdings, Dentsu Inc., and Dentsu Digital Inc. have entered into a strategic business partnership aimed at building an 'SBI Neo Media Ecosystem' that integrates finance with IP and media, and creating new business opportunities. Through this partnership, the three companies aim to realize an 'Emotional Economic Zone' by generating 'empathy,' 'trust,' and 'enthusiasm,' while creating new opportunities across advertising, marketing, finance, AI, and on-chain fields. Specific initiatives include building regional revitalization models, utilizing consumer and financial data, developing AI solutions, and exploring next-generation financial systems using Web3.
FACT BOX
- Source: PR TIMES
- Category: Strategic Partnership