[Tohoku/Sendai] Curry Shop Born from Zero-Initial-Cost New Business Model "MAGARIBA" Surpasses 1,000 Meals in 1 Month Since Opening, Featured on Sendai TV's "Ara Ara Kashiko", Instagram Campaign Underway (until April 7)
HACHIYA CURRY Sendai Kokubuncho store, opened via the space-sharing platform "MAGARIBA", surpassed 1,000 meals sold in just one month and garnered media attention.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 23:33
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 24, 2026 at 08:30 (585h 34m after Collected)
HACHIYA CURRY Sendai Kokubuncho store has surpassed a cumulative total of 1,000 meals served in about one month since its opening on February 27, 2026. The store was born as the first store of the "Space Sharing Platform MAGARIBA" operated by Zeroichi Co., Ltd., a new restaurant model utilizing idle time and vacant spaces.
■ Attention Accelerates with TV and Web Features
This store was covered and broadcasted as new store information on Sendai TV's popular program "Ara Ara Kashiko". Furthermore, it was also featured in the local information media "Sendai Tsu-shin", and the dual exposure on TV and web media accelerated customer visits. This resulted in surpassing 1,000 meals in a short period since opening.
■ A New Restaurant Model Realizing "Low-Risk Opening"
This store was opened through the "Space Sharing Platform MAGARIBA", which utilizes idle time and vacant spaces, operated by Zeroichi Co., Ltd. While traditional restaurant openings generally incur initial costs of several million to over 10 million yen for deposits and interior construction, MAGARIBA significantly reduces initial costs and realizes low-risk openings by utilizing vacant spaces in existing stores. This milestone of surpassing 1,000 meals serves as a case study demonstrating the potential of a new store model combining "low-risk opening x advance customer attraction planning".
■ Attention Accelerates with TV and Web Features
This store was covered and broadcasted as new store information on Sendai TV's popular program "Ara Ara Kashiko". Furthermore, it was also featured in the local information media "Sendai Tsu-shin", and the dual exposure on TV and web media accelerated customer visits. This resulted in surpassing 1,000 meals in a short period since opening.
■ A New Restaurant Model Realizing "Low-Risk Opening"
This store was opened through the "Space Sharing Platform MAGARIBA", which utilizes idle time and vacant spaces, operated by Zeroichi Co., Ltd. While traditional restaurant openings generally incur initial costs of several million to over 10 million yen for deposits and interior construction, MAGARIBA significantly reduces initial costs and realizes low-risk openings by utilizing vacant spaces in existing stores. This milestone of surpassing 1,000 meals serves as a case study demonstrating the potential of a new store model combining "low-risk opening x advance customer attraction planning".