Survey Reveals Over 98% of 2,200 Respondents 'Happy to Receive' Fruit Gifts, 'Seasonality' Ranks First Over 'Luxury'
Pocket Marche, operated by Amekaze Taiyo Inc., conducted a survey on fruit gifts, revealing that over 98% of 2,200 respondents were 'happy to receive' them. Consumers value 'seasonality' and 'seasonal feeling' more than 'luxury,' leading the company to launch an SNS campaign to promote gift usage.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 13:21 (2h 49m after Collected)
Amekaze Taiyo Inc. (Headquarters: Hanamaki City, Iwate Prefecture; Representative Director and President: Hiroshi Takahashi; Securities Code: 5616; hereinafter referred to as 'the Company'), which operates 'Pocket Marche (Pokemaru),' Japan's largest direct-from-farm app connecting producers and consumers, conducted a 'Fruit Gift Survey' targeting Pokemaru users.
The survey, involving approximately 2,200 people, found that over 98% responded 'happy to receive' fruit gifts. The results also suggested that the value consumers find in fruit gifts lies in the unique experience of 'seasonality' and 'seasonal feeling,' rather than 'luxury.' On the other hand, only about 40% of Pokemaru users had experience using the service for gifts, indicating that despite high demand, actual usage has not yet expanded.
In response to these findings, the Company is launching the '#PokemaruFruitGift' SNS posting campaign today to promote gift usage on Pokemaru.
[Survey Results]
◆ Summary
・Over 98% responded 'happy to receive' fruit gifts.
・Consumers seek 'seasonality' and 'seasonal feeling' more than 'luxury.'
・'Peach' ranked first among desired fruits. Gift staples were high on the list.
・Despite apparent needs, less than 40% of Pokemaru users have experience with gift usage.
◆ Awareness of receiving fruits as gifts
Regarding receiving fruits as gifts, 87.7% (1,947 people) responded 'very happy,' and 10.5% (233 people) responded 'somewhat happy,' totaling over 98% positive responses. This suggests that fruits are highly satisfying gifts across a wide age range.
The fact that 'seasonality' and 'seasonal feeling' were chosen over 'luxury' suggests that consumers value fruit gifts not just as luxury items, but as 'something that can only be enjoyed in that season.'
◆ Ranking of desired fruits
The top three items (peach, cherry, melon) are all widely popular as classic gifts, and their rarity, being available only during their peak season, is also considered a reason for their popularity as gifts.
◆ Pokemaru gift usage experience
Only 38.2% (846 people) responded that they had 'given gifts' on Pokemaru, indicating that approximately 60% of users have not yet used the service for gifts. This reveals that despite the high demand for fruit gifts, actual usage has not yet materialized.
*Survey Implementation Overview
Target: Pokemaru users
Valid responses: 2,217
Survey method: Internet survey
Survey period: April 11 (Sat) - April 15 (Wed), 2026
[About the '#PokemaruFruitGift' SNS posting campaign]
We will be running an SNS posting campaign to give away 'melons,' which also ranked among the desired fruits.
◆ How to apply
・Follow Pokemaru's official X account (https://x.com/pocket_marche)
・Post on X with the hashtag '#PokemaruFruitGift,' mentioning the 'fruit you want to receive' or 'fruit you want to give.'
◆ Application period
April 24 (Fri) - May 1 (Fri), 2026
◆ Winner announcement
Winners will be contacted via X direct message. If there is no reply by the specified deadline, the prize may be forfeited.
◆ Shipping
Prizes are scheduled to be shipped after early May 2026. This offer is limited to residents of Japan.
*Notes
・Posts from private accounts are not eligible.
・Winning rights cannot be transferred or exchanged for cash.
・Content may change due to unavoidable circumstances.
[Background of Implementation]
This survey revealed that consumers value 'seasonal feeling' and 'seasonality,' and that while there is high demand for fruit gifts, actual usage has not yet expanded. In response, Pokemaru proposes the use of 'fruit gifts' where seasonal fruits are delivered directly from producers nationwide, and aims to create new encounters between consumers and producers through this campaign.
[Company Overview]
With the mission of 'stirring up cities and regions,' the company aims to connect urban and rural areas through producers nationwide, making regions sustainable and leaving a vibrant Japanese society for the future. By stirring up cities and regions in multiple areas and connecting them, they create 'related populations.'
Company Name: Amekaze Taiyo Inc.
Representative Director: Hiroshi Takahashi
Location: 1-29 Nakamachi, Hanamaki City, Iwate Prefecture, HANAMAKI BASE
Tokyo Office: MIDORI.so NAGATACHO 4F, 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
Business Description: Operating Pocket Marche, creating 'related populations.'
The survey, involving approximately 2,200 people, found that over 98% responded 'happy to receive' fruit gifts. The results also suggested that the value consumers find in fruit gifts lies in the unique experience of 'seasonality' and 'seasonal feeling,' rather than 'luxury.' On the other hand, only about 40% of Pokemaru users had experience using the service for gifts, indicating that despite high demand, actual usage has not yet expanded.
In response to these findings, the Company is launching the '#PokemaruFruitGift' SNS posting campaign today to promote gift usage on Pokemaru.
[Survey Results]
◆ Summary
・Over 98% responded 'happy to receive' fruit gifts.
・Consumers seek 'seasonality' and 'seasonal feeling' more than 'luxury.'
・'Peach' ranked first among desired fruits. Gift staples were high on the list.
・Despite apparent needs, less than 40% of Pokemaru users have experience with gift usage.
◆ Awareness of receiving fruits as gifts
Regarding receiving fruits as gifts, 87.7% (1,947 people) responded 'very happy,' and 10.5% (233 people) responded 'somewhat happy,' totaling over 98% positive responses. This suggests that fruits are highly satisfying gifts across a wide age range.
The fact that 'seasonality' and 'seasonal feeling' were chosen over 'luxury' suggests that consumers value fruit gifts not just as luxury items, but as 'something that can only be enjoyed in that season.'
◆ Ranking of desired fruits
The top three items (peach, cherry, melon) are all widely popular as classic gifts, and their rarity, being available only during their peak season, is also considered a reason for their popularity as gifts.
◆ Pokemaru gift usage experience
Only 38.2% (846 people) responded that they had 'given gifts' on Pokemaru, indicating that approximately 60% of users have not yet used the service for gifts. This reveals that despite the high demand for fruit gifts, actual usage has not yet materialized.
*Survey Implementation Overview
Target: Pokemaru users
Valid responses: 2,217
Survey method: Internet survey
Survey period: April 11 (Sat) - April 15 (Wed), 2026
[About the '#PokemaruFruitGift' SNS posting campaign]
We will be running an SNS posting campaign to give away 'melons,' which also ranked among the desired fruits.
◆ How to apply
・Follow Pokemaru's official X account (https://x.com/pocket_marche)
・Post on X with the hashtag '#PokemaruFruitGift,' mentioning the 'fruit you want to receive' or 'fruit you want to give.'
◆ Application period
April 24 (Fri) - May 1 (Fri), 2026
◆ Winner announcement
Winners will be contacted via X direct message. If there is no reply by the specified deadline, the prize may be forfeited.
◆ Shipping
Prizes are scheduled to be shipped after early May 2026. This offer is limited to residents of Japan.
*Notes
・Posts from private accounts are not eligible.
・Winning rights cannot be transferred or exchanged for cash.
・Content may change due to unavoidable circumstances.
[Background of Implementation]
This survey revealed that consumers value 'seasonal feeling' and 'seasonality,' and that while there is high demand for fruit gifts, actual usage has not yet expanded. In response, Pokemaru proposes the use of 'fruit gifts' where seasonal fruits are delivered directly from producers nationwide, and aims to create new encounters between consumers and producers through this campaign.
[Company Overview]
With the mission of 'stirring up cities and regions,' the company aims to connect urban and rural areas through producers nationwide, making regions sustainable and leaving a vibrant Japanese society for the future. By stirring up cities and regions in multiple areas and connecting them, they create 'related populations.'
Company Name: Amekaze Taiyo Inc.
Representative Director: Hiroshi Takahashi
Location: 1-29 Nakamachi, Hanamaki City, Iwate Prefecture, HANAMAKI BASE
Tokyo Office: MIDORI.so NAGATACHO 4F, 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
Business Description: Operating Pocket Marche, creating 'related populations.'