Haruyoshi Starts Selling "Hermès" Bags at Ginza Chuo Dori Store

Haruyoshi Group Co., Ltd. (Head Office: Higashiazabu, Minato-ku, Tokyo; President: Toru Yoshiyama), which handles the reuse of luxury watches and high brands, will begin selling Hermès bags on the 3rd floor of its flagship store, "Haruyoshi Ginza Chuo Dori Store," which opened on June 16, 2026. You can choose from coveted masterpieces, including Birkin and Kelly bags, all of which have undergone authenticity checks, at our physical store on Ginza Chuo Dori.

From Watches and Jewelry to Hermès - Haruyoshi's Expanding Luxury

Starting with luxury watch reuse, Haruyoshi Group has handled popular and rare models such as ROLEX, PATEK PHILIPPE, AUDEMARS PIGUET, VACHERON CONSTANTIN, and RICHARD MILLE. Furthermore, we operate a high jewelry business featuring Harry Winston, Graff, Tiffany & Co., Bulgari, and Cartier. With the addition of Hermès bags, we will further enrich our lineup as a Ginza hub where you can "choose" world-renowned masterpieces.

3 Key Points of This Sale

1. Choose coveted masterpieces in person. You can check the texture, condition, and color, which are difficult to convey online, at our store on Ginza Chuo Dori. Find the piece that satisfies you with your own eyes.

2. Guaranteed authenticity with checks on all items. Based on the appraisal expertise cultivated with luxury watches and jewelry, all items have undergone authenticity checks.

3. Prime location on Ginza Chuo Dori. A prime location frequented by domestic and international customers. You can easily stop by on your way to sightseeing or shopping.

Incoming Lineup (Hermès Bags)

We offer a diverse lineup, focusing on iconic models that are coveted worldwide. We have a wide selection, from classic popular colors to rare colors.

Model

Notation

Features

Birkin

Birkin

The iconic bag symbolizing Hermès. A masterpiece that combines practicality and elegance, consistently popular in the reuse market.

Kelly

Kelly

A masterpiece known for its elegant form. A timeless appeal loved across generations, perfect for formal occasions.

Mini Kelly

Mini Kelly

A compact size that has gained popularity in recent years. A chic accent for your outfit.

Picotin

Picotin

Lightweight and easy to use for daily use. A choice for your first Hermès bag.

*In addition to the above, we offer a variety of models and popular colors. Stock varies depending on the season.

Why Haruyoshi? - Bringing the "Eye for Authenticity" Proven with Watches to Hermès

Haruyoshi Group launched its brand purchasing business in June 2022 and has achieved cumulative sales of 235.6 billion yen over three periods, driven by its unique appraisal expertise, pricing strategy, and SNS-focused online strategy. We balance "affordable selling prices" with reliable quality. Leveraging our prime Ginza Chuo Dori location, we deliver reliable value to those "looking for" Hermès.

President's Comment

"Our commitment to 'authentic items at the right price,' cultivated with watches, remains unchanged for Hermès. At this store on Ginza Chuo Dori, in the same building as Laox Ginza Main Store, you can choose world-renowned masterpieces with peace of mind. We are creating a place where even overseas customers visiting for tourism can enjoy an encounter with Hermès on a special day."

Toru Yoshiyama, President, Haruyoshi Group Co., Ltd.

Company Profile

Company Name: Haruyoshi Group Co., Ltd.

Representative: Toru Yoshiyama, President

Established: February 2021

Capital: 50,000,000 yen

Business Activities: Purchase, wholesale, and retail of luxury watches, Hermès bags, high brand jewelry, etc.

Head Office Location: 6F-A, VORT Higashiazabu maxim, 1-28-12 Higashiazabu, Minato-ku, Tokyo

Secondhand Dealer's License Number: Tokyo Public Safety Commission No. 301092217028

Corporate Site: https://haruyoshi.co.jp

Sales Site: https://shop.haruyoshi-official.jp/

Purchase Site: https://haruyoshi-official.jp/

*Source for reuse market size: "Estimated Market Size of the Reuse Industry 2025 (2024 Edition)" by Reuse Keizai Shimbun.

*"HERMÈS," "Birkin," "Kelly," "Picotin," etc., are registered trademarks of their respective companies. This service handles genuine and pre-owned (reuse) items and does not indicate partnership or endorsement by the respective brands.