Haruyoshi Group Opens Second Ginza Store, Fully Activating Synergy with Laox in Luxury Watch Resale

Haruyoshi Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Toru Yoshitake), a company specializing in the resale of luxury watches and branded goods, opened its second store in the Ginza district on Tuesday, June 16, 2026. The new store is located in the same building as Laox Group’s flagship 'Laox Ginza Main Store' (8-8-9 Ginza, Chuo-ku, Tokyo), which grand-opened on May 28, 2026, along Ginza’s central avenue, further strengthening the group’s core business of luxury watch buying and selling.

Background of the Store Opening: A Strategic 'Convergence' to Create Mutual Synergy

This second store launch represents a strategic 'convergence' between Laox Group and Haruyoshi Group, combining their respective strengths to generate mutual synergy. Haruyoshi Group entered into a capital alliance with Laox Group on February 2, 2026, with Laox acquiring 34% of Haruyoshi’s shares. As a result, Haruyoshi Group has become an equity-method affiliate of Laox Holdings Co., Ltd.

Laox Group operates its flagship 'Laox Ginza Main Store' along Ginza’s central avenue, offering approximately 1,000 types of high-end imported and domestic watches at one of the largest scales in Ginza. Its major strengths include a broad customer base—including inbound tourists—and strong global outreach.

In contrast, Haruyoshi Group’s strengths lie in its proprietary appraisal expertise and pricing strategy, online customer acquisition centered on social media, and rapid growth—achieving cumulative sales of ¥235.6 billion over three fiscal periods since its business launch.

By converging these strengths in a prime domestic location along Ginza’s central avenue, the two companies expect synergistic effects such as cross-referral of customers, enhanced brand value, and expanded product offerings. Amid rising interest in asset formation, luxury watches are being re-evaluated as 'portable assets.' Through this new store, the two companies will jointly deliver new value to customers—both domestic and international—who prioritize asset value.

Haruyoshi Group’s Strengths: Overwhelming Inventory of High-End Watches and Rapid Growth with ¥235.6 Billion in Cumulative Sales

Since launching its brand resale business in June 2022, Haruyoshi Group has grown into one of Japan’s leading players by accumulating proprietary appraisal know-how and pricing models, successfully balancing 'high-value buybacks' with 'affordable retail prices.' Leveraging a strong online strategy centered on social media, the company has achieved cumulative sales of ¥235.6 billion over three fiscal periods since its inception.

The store features an overwhelming inventory of ultra-luxury watches, including ROLEX, PATEK PHILIPPE, AUDEMARS PIGUET, VACHERON CONSTANTIN, and RICHARD MILLE. With a wide lineup ranging from popular models to rare collectibles, it meets diverse customer needs. With the opening of this second Ginza store, Haruyoshi Group will enhance its physical retail presence in Ginza, offering all visitors a rich selection and a trustworthy transaction experience.

Executive Comment

'We view this store opening as a strategic 'convergence' where both companies combine their strengths to create synergy. By combining Laox Ginza Main Store’s inbound customer traffic and prime location with our buying and selling capabilities and speed, we aim to connect customers visiting Ginza’s central avenue with timepieces that hold lasting asset value.'

Toru Yoshitake, President & CEO, Haruyoshi Group Co., Ltd.

New Store Overview (Haruyoshi Ginza Chuo-dori Store)

◾️ Opening Date: June 16, 2026 (Tuesday)

◾️ Location: 8-8-9 Ginza, Chuo-ku, Tokyo, 1st and 2nd floors (along Ginza Central Avenue)

◾️ Products: Sales and buyback of luxury watches and branded goods (bags, jewelry, etc.)

◾️ Access: 5-minute walk from Tokyo Metro Ginza Station, 3-minute walk from JR Shimbashi Station

◾️ Business Hours: 11:00–20:00

◾️ Phone Number: 03-5797-8283

Existing Store (Haruyoshi Store Ginza)

◾️ Location: 6-4-7 Ginza, Chuo-ku, Tokyo, G・O・WEST 1F-2F

◾️ Business Hours: 10:30–19:30

◾️ Phone Number: 03-5962-8892

Company Overview

Corporate Name: Haruyoshi Group Co., Ltd.

Representative: President & CEO Toru Yoshitake

Established: February 2021

Capital: ¥50,000,000

Business Activities: Buyback, wholesale, and retail of luxury watches, Hermès bags, high-end brand jewelry, and other luxury goods

Headquarters: VORT Azabu Maxim 6F-A, 1-28-12 Higashi-Azabu, Minato-ku, Tokyo

Secondhand Dealer License: Tokyo Metropolitan Public Safety Commission No. 301092217028

Corporate Website: https://haruyoshi.co.jp

Sales Website: https://shop.haruyoshi-official.jp/

Buyback Website: https://haruyoshi-official.jp/