Looks like Takoyaki. But it's really...? A new Osaka souvenir that will make you want to retort is now available!
A new Osaka souvenir, "Miteme Takoyaki Honma wa…" (Looks like Takoyaki, but it's really…), which appears to be takoyaki but is actually a caramel-flavored sweet potato, offering a fun surprise, has been launched by confectionery maker Chojudou Keika. The 4th generation president, Sozen Yamamoto, developed this product in pursuit of "Osaka-like fun."
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 01:00
- 🔍 Collected: April 27, 2026 at 16:31
- 🤖 AI Analyzed: April 27, 2026 at 17:31 (59 min after Collected)
A new product, "Miteme Takoyaki Honma wa…" (Looks like Takoyaki, but it's really…) (4 pieces) (8 pieces). We await your sharp retorts.
Osaka's specialty, Takoyaki…
Everyone is familiar with its appearance. However, one bite reveals its surprising true identity.
In fact, it's a caramel-flavored sweet potato.
Looks like Takoyaki, tastes like a dessert.
The new Osaka souvenir "Miteme Takoyaki Honma wa…" was born to enjoy this unexpected contrast.
This product was developed by Chojudou Keika Co., Ltd. (Moriguchi City, Osaka Prefecture), a confectionery maker behind the famous Osaka specialty "Takobee," which has been deeply rooted in the region's confectionery making for nearly 80 years.
Sozen Yamamoto (52 years old), who has taken office as the 4th generation representative director, developed this product with the desire to "create not just delicious products, but also products with Osaka-like fun."
### Product Features
- Looks like Takoyaki… but it's really a caramel-flavored sweet potato.
- Looks like Takoyaki, but the inside is a dessert.
To recreate the round shape and baked color of takoyaki, a caramel-flavored sweet potato was developed.
The sweet potato paste is wrapped in caramel potato dough, and an egg yolk, resembling sauce, is brushed on top.
Finely shaved green colored ice mochi, representing green laver, is sprinkled over it.
The attention to detail in its reproduction and the unexpectedness when it enters the mouth naturally bring smiles and conversation.
### Development Background
Sozen Yamamoto, Representative of Kyoto Nishijin Kaho Sozen and Chojudou Keika.
Sozen Yamamoto, who has created numerous hit products, established Kyoto Nishijin Kaho Sozen Co., Ltd. at the age of 26 (in 2000) and has continued to disseminate new confectionery values from Kyoto as Japan's only master craftsman.
This time, at the milestone of his inauguration as the 4th generation of his family's business, Chojudou Keika, he challenged himself to develop an Osaka souvenir that prominently features "Osaka-likeness," making people laugh at its appearance and surprise them with its taste.
This product, which fuses Osaka's playfulness and craftsmanship, has the potential to become a new Osaka specialty as an "experiential souvenir" that makes you want to retort.
All the know-how Yamamoto has accumulated to survive this era is currently being published on Note!
'Why am I sharing the truth about surviving with my industry colleagues?'
"Osaka Mon Certified" [Osaka Specialty Takoyaki Senbei] Sold over 300 million units! This is the taste of Osaka and hugely popular!
[Takoyaki Senbei Takobee]
'Takobee,' the best-selling takoyaki senbei in Japan, which Yamamoto developed 29 years ago (1997) to save his family's business from collapse, is still popular today.
The newly released "Miteme Takoyaki Honma wa…" also aims to become a long-loved Osaka specialty, just like Takobee.
[Takobee Official Website]
The official website of Takobee introduces products, publishes video picture books set in Takobee Village, and distributes Takobee digital figures.
### Product Overview
- 4 pieces 640 yen (tax excl.), 8 pieces 1,200 yen (tax excl.)
- Product name: Miteme Takoyaki Honma wa…
- Contents: Caramel-flavored sweet potato
- Sales locations: Major Kansai stations, airports, souvenir shops, etc.
- Price: 4 pieces 640 yen (tax excl.), 8 pieces 1,200 yen (tax excl.)
[Official Sales Site]
"Miteme Takoyaki Honma wa…"
Osaka's specialty, Takoyaki…
Everyone is familiar with its appearance. However, one bite reveals its surprising true identity.
In fact, it's a caramel-flavored sweet potato.
Looks like Takoyaki, tastes like a dessert.
The new Osaka souvenir "Miteme Takoyaki Honma wa…" was born to enjoy this unexpected contrast.
This product was developed by Chojudou Keika Co., Ltd. (Moriguchi City, Osaka Prefecture), a confectionery maker behind the famous Osaka specialty "Takobee," which has been deeply rooted in the region's confectionery making for nearly 80 years.
Sozen Yamamoto (52 years old), who has taken office as the 4th generation representative director, developed this product with the desire to "create not just delicious products, but also products with Osaka-like fun."
### Product Features
- Looks like Takoyaki… but it's really a caramel-flavored sweet potato.
- Looks like Takoyaki, but the inside is a dessert.
To recreate the round shape and baked color of takoyaki, a caramel-flavored sweet potato was developed.
The sweet potato paste is wrapped in caramel potato dough, and an egg yolk, resembling sauce, is brushed on top.
Finely shaved green colored ice mochi, representing green laver, is sprinkled over it.
The attention to detail in its reproduction and the unexpectedness when it enters the mouth naturally bring smiles and conversation.
### Development Background
Sozen Yamamoto, Representative of Kyoto Nishijin Kaho Sozen and Chojudou Keika.
Sozen Yamamoto, who has created numerous hit products, established Kyoto Nishijin Kaho Sozen Co., Ltd. at the age of 26 (in 2000) and has continued to disseminate new confectionery values from Kyoto as Japan's only master craftsman.
This time, at the milestone of his inauguration as the 4th generation of his family's business, Chojudou Keika, he challenged himself to develop an Osaka souvenir that prominently features "Osaka-likeness," making people laugh at its appearance and surprise them with its taste.
This product, which fuses Osaka's playfulness and craftsmanship, has the potential to become a new Osaka specialty as an "experiential souvenir" that makes you want to retort.
All the know-how Yamamoto has accumulated to survive this era is currently being published on Note!
'Why am I sharing the truth about surviving with my industry colleagues?'
"Osaka Mon Certified" [Osaka Specialty Takoyaki Senbei] Sold over 300 million units! This is the taste of Osaka and hugely popular!
[Takoyaki Senbei Takobee]
'Takobee,' the best-selling takoyaki senbei in Japan, which Yamamoto developed 29 years ago (1997) to save his family's business from collapse, is still popular today.
The newly released "Miteme Takoyaki Honma wa…" also aims to become a long-loved Osaka specialty, just like Takobee.
[Takobee Official Website]
The official website of Takobee introduces products, publishes video picture books set in Takobee Village, and distributes Takobee digital figures.
### Product Overview
- 4 pieces 640 yen (tax excl.), 8 pieces 1,200 yen (tax excl.)
- Product name: Miteme Takoyaki Honma wa…
- Contents: Caramel-flavored sweet potato
- Sales locations: Major Kansai stations, airports, souvenir shops, etc.
- Price: 4 pieces 640 yen (tax excl.), 8 pieces 1,200 yen (tax excl.)
[Official Sales Site]
"Miteme Takoyaki Honma wa…"