Kamakura Beniya's Classic "Ajisai" Celebrates 50th Anniversary with Limited Edition Product! "Ajisai 3-piece set (can)"

Kamakura Beniya Co., Ltd. (Location: Kamakura City, Kanagawa Prefecture; Representative Director: Kotaro Arii), a manufacturer and seller of Japanese and Western confectionery, will release a limited-edition "Ajisai 3-piece set (can)" from May 29, 2026 (Friday) at all directly managed Kamakura Beniya stores and its official online shop, commemorating the 50th anniversary of its classic product "Ajisai" in 2026. Additionally, the Komachi Yokoguro Cafe and Kurumicco Factory The Cafe will offer limited "Ajisai"-themed menus starting early June. "Ajisai 3-piece set (can)" A special package featuring a gorgeously depicted hydrangea wreath. "Ajisai" is an original Kamakura Beniya confection inspired by rusks, made from butter cake slices thoroughly soaked in condensed milk sauce, topped with sliced almonds, and carefully baked. To celebrate its 50th anniversary, a special "Ajisai" in a can, designed with gratitude for five decades of patronage, will be released. The lid of the can features hydrangea flowers arranged like a wreath, with the "Ajisai" 50th-anniversary logo at the center. The border is adorned with glittering decorations, adding a touch of splendor befitting a half-century milestone. The sides of the can feature Kamakura Beniya's theme graphic pattern, "Kamakura Zansho," depicted in a pale purple hue reminiscent of hydrangeas. It's a special package with an elegant design suitable for Kamakura Beniya's representative classic product. *What is Kamakura Zansho?*… Kamakura Beniya's theme graphic pattern, which expresses the trees on the mountain ranges surrounding the ancient city of Kamakura, the rocky surfaces forming the intricate valleys, and the waves of the vast ocean opening to the south. Kamakura Beniya's Classic Product "Ajisai" The hydrangea wreath is embossed. Ajisai 3-piece set (can) "Ajisai 3-piece set (can)" Sales Details 【Product Name / Price (incl. tax)】 Ajisai 3-piece set (can) / 1,026 yen 【Sales Details】 From May 29, 2026 (Friday) ~ while supplies last From May 29, 2026 (Friday) ~ July 20, 2026 (Monday) *During the above period, 9 product restocks are planned. *In addition to the above, it will also be sold at events in some department stores. Limited menu available at Komachi Yokoguro Cafe and Kurumicco Factory The Cafe! Komachi Yokoguro Cafe and Kurumicco Factory The Cafe will offer "Ajisai"-themed menus and baked goods for a limited time. *Limited quantities available daily. ● Ajisai Parfait Ajisai Parfait *Image shows an example provided by Komachi Yokoguro Cafe Strawberry sauce, ruby chocolate and strawberry crunch chocolate, mascarpone and condensed milk mousse are layered, topped with crushed "Ajisai" and almond praline ice cream, and further with butter ice cream. The top is garnished with whipped cream and cut "Ajisai", decorated with "Ajisai" powder and chocolate hydrangeas. 【Product Name / Price (incl. tax)】 Ajisai Parfait / Kurumicco Factory The Cafe: 1,000 yen, Komachi Yokoguro Cafe: 1,600 yen *The serving containers differ between Kurumicco Factory The Cafe and Komachi Yokoguro Cafe. 【Participating Stores】 Kurumicco Factory The Cafe, Komachi Yokoguro Cafe 【Availability Period】 Kurumicco Factory The Cafe: June 1, 2026 (Monday) ~ around mid-July Komachi Yokoguro Cafe: June 22, 2026 (Monday) ~ around mid-July *Sales will end once planned quantities are reached. ● Ajisai Plate Ajisai Plate The butter cake base of "Ajisai" is infused with almond liqueur syrup and filled with white chocolate and condensed milk cream. On top of the cream, fragrant almond florentine is layered, accompanied by chocolate hydrangeas. Additionally, condensed milk sauce and roasted almonds are arranged for an elegant presentation. 【Product Name / Price (incl. tax)】 Ajisai Plate / 870 yen 【Participating Store】 Komachi Yokoguro Cafe 【Availability Period】 June 1, 2026 (Monday) ~ June 21, 2026 (Sunday) ● Ajisai Butter Cake Ajisai Butter Cake The butter cake base of "Ajisai" has been innovatively finished so it can be enjoyed as is, and resized for casual enjoyment. The butter-rich dough, baked with almond powder, offers a simple yet nostalgic taste. 【Product Name / Price (incl. tax)】 Ajisai Butter Cake / Eat-in: 386 yen, Take-out: 379 yen 【Participating Store】 Komachi Yokoguro Cafe 【Availability Period】 June 1, 2026 (Monday) ~ (Partial truncation due to original text cut-off)