Choushimaru Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; Representative Director: Ken Ishii), whose philosophy is to "provide sincerity and receive customer gratitude and joy," will hold a new event, "Japan Summer Journey," embodying the brand concept of "Choushimaru Theater," at "Sushi Choushimaru" and "Sushi Choushimaru Miyabi" starting today, April 24, 2026 (Friday).

Theme: "Food Travel Experience"

This project aims to promote customer visits by offering a "gourmet travel experience" where customers can enjoy seasonal delicacies from all over Japan at the stores, coinciding with Golden Week and the early summer outing season.

Enjoy the feeling of an early summer trip with carefully selected ingredients gathered by Choushimaru from all over Japan.

"Burihira" from Ehime and Kagoshima offers a hybrid deliciousness combining the richness of "buri" (yellowtail) with the texture of "hiramasa" (amberjack).

Enjoy the flavor of the red meat of seasonal bonito from Kagoshima.

We also recommend "Tsuke Nama Shirasu Tsukimi Gunkan," marinated raw whitebait from Shizuoka combined with quail egg.

Event Details

<Main Products (Examples)>

Theater Set "Tabi Nikki" (Travel Diary) 950 yen (1,045 yen including tax) A 5-piece set featuring tastes from various parts of Japan. (Chutoro / Burihira / Bonito / Flounder / Pink Shrimp)

3-Piece Set "Sankou Tabearuki" (Port Hopping) 620 yen (682 yen including tax)

Limited quantity! A 3-piece assortment of carefully selected fresh seafood from various ports (Burihira / Flounder / Sweet Shrimp)

Enjoy the feeling of an early summer trip with carefully selected ingredients gathered by Choushimaru from all over Japan.

【Ehime / Kagoshima】Burihira: A hybrid combining the umami of yellowtail and the firm texture of amberjack. Characterized by its robust flesh. 400 yen (440 yen including tax)

【Shizuoka】Nama Shirasu (Raw Whitebait): Freshness is key. Reminiscent of a morning scene in Suruga Bay, it offers a smooth texture and a slightly bitter, mature taste. 340 yen (374 yen including tax)

【Toyama】Shiro Ebi (White Shrimp): "Jewel of Toyama Bay," white shrimp wrapped in a crispy batter. Enjoy the fluffy, gentle sweetness of white shrimp. 750 yen (825 yen including tax)

【Kagoshima】Katsuo (Bonito): A harbinger of early summer, migrating north through the Pacific Ocean. Enjoy the refreshing aroma and moist, rich red meat of seasonal bonito. 340 yen (374 yen including tax)

Choushimaru's Proud Desserts! This Month's Selection:

Green Tea Gateau Chocolat with Vanilla Ice Cream: A gateau chocolat made with white chocolate dough mixed with Choushimaru's powdered green tea. Enjoy the richness of milk and the refreshing bitterness of tea. 450 yen (495 yen including tax)

【Fair Overview】

Title: "Japan Summer Journey" Fair

Period: Friday, April 24, 2026, to Friday, May 22, 2026

【Participating Stores】 Sushi Choushimaru, Sushi Choushimaru Miyabi

*Not available at Sushi Choushimaru Shinjuku Subnade store, Miyabi Ario Hashimoto store, Edomae Sushi Hyakumangoku, Sushi Yasuke, Standing Sushi Bar Yasuke, and Sushi Gen.

【Other Event Schedule】

Tuna Cutting Show: April 29 (Wed/Holiday), May 3 (Sun), May 4 (Mon/Holiday)

1st session: 11:30 AM - 2nd session: 5:30 PM -

Choushimaru will continue to develop high-value-added products that enhance customer satisfaction and dining experiences, meeting your expectations.

Please look forward to the "Japan Summer Journey" event, where seasonal star ingredients from all over Japan gather. We sincerely await your visit.

About Choushimaru Co., Ltd.

Operates 93 directly managed stores (as of April 24, 2026) in Chiba, Tokyo, Saitama, and Kanagawa. "Sushi Choushimaru," "Sushi Choushimaru Miyabi" (located in commercial complexes), and "Edomae Sushi Hyakumangoku" (sushi kappo style) feature a "theater concept" where stores are stages and employees are actors entertaining customers, who are the audience. Fresh seafood caught from Choshi Port and oceans across Japan and the world is prepared daily by sushi chefs, offering "freshly prepared," "freshly pressed," and "freshly made" sushi. Choushimaru is supported by customers as a gourmet conveyor belt sushi restaurant where they can enjoy fresh, large-portioned sushi at affordable prices.

Trade Name: Choushimaru Co., Ltd.

Representative: Representative Director Ken Ishii

Head Office Location: 2-39 Hamada, Mihama-ku, Chiba City, Chiba Prefecture

Date of Establishment: November 2, 1977

Main Business Activities: Management of stores such as Sushi Choushimaru, Sushi Choushimaru Miyabi, and Edomae Sushi Hyakumangoku

Capital: 100 million yen (as of May 15, 2024)

URL: https://www.choushimaru.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event