Bring Kimonos from the Closet Back into Daily Life
Suzuha Co., Ltd. will launch its "Kimono Dry Cleaning Annual Passport" on May 1, 2026, across all stores. This new service aims to encourage wearing kimonos more frequently by offering affordable dry cleaning, ticket sharing, and post-usage discounts, addressing common hurdles like high maintenance costs.
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- 📰 Published: May 12, 2026 at 20:00
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Suzuha Co., Ltd. (Headquarters: Saga City, Saga Prefecture; President: Keisuke Mori), a company primarily engaged in the sale of kimonos and jewelry in Kyushu and Chugoku/Shikoku regions, will begin offering its "Kimono Dry Cleaning Annual Passport" at all Suzuha stores from May 1, 2026. This new service aims to encourage the "habit of wearing kimonos" by offering dry cleaning at a fixed rate of 2,750 yen per kimono, significantly less than the usual 7,480 yen. It also features options for sharing tickets with family and friends and a 30% discount after all tickets are used.
**■ Service Overview**
The "Kimono Dry Cleaning Annual Passport" is an annual passport service that allows users to access dry cleaning at a fixed rate of 2,750 yen per kimono, compared to the usual price of 7,480 yen per piece. Two plans are available: Light 5 (13,750 yen including tax), which includes 5 dry cleaning tickets, and Standard 12 (33,000 yen including tax), which includes 12 tickets. The service will be available at all Suzuha stores starting May 1, 2026.
**【Plan List】**
Plan | Price (Tax Included) | Details
-----|--------------------|----------------------------------------------------
Light 5 | 13,750 yen | 5 dry cleaning tickets. A popular plan where you can clean 5 kimonos for the price of usually 2.
Standard 12 | 33,000 yen | 12 dry cleaning tickets. Can save approximately 60,000 yen annually.
**■ Details Here ■**
**■ Background of Development**
Many kimono owners keep their kimonos stored away due to "high maintenance costs" or "not knowing where to seek advice." Suzuha developed this service to solve these issues and to establish the "habit of wearing kimonos."
Furthermore, with the aim of fostering a community among kimono enthusiasts and passing on a sustainable kimono culture, the service incorporates new mechanisms that create connections, such as the ability to transfer and share tickets.
**■ New Features: 3 New Mechanisms Introduced This Time**
In addition to conventional dry cleaning services, we are introducing the following three new mechanisms:
**Ticket Transfer/Sharing OK**
Passport tickets can be transferred not only to the passport holder but also to family and friends. You can share the "joy of keeping kimonos clean" with your important community, such as by gifting them to kimono-loving friends or sharing them with family to organize closets.
**Peace of Mind After Use: "30% OFF" Benefit Anytime**
Even after all annual passport tickets (5 or 12 tickets) have been used, you can still avail of a 30% discount from the regular dry cleaning price within the validity period. This allows for continued perfect maintenance while keeping costs down throughout the year.
**"Good Cycle of Maintenance" Created by 1-Year Renewal System**
This service operates on a 1-year renewal basis. By purchasing a new passport each year, you can make the "kimono health check-up" – cleaning and storing kimonos at the end of the season – an annual habit.
**■ "Video Report" Delivering Artisan Skill and Peace of Mind**
Kimonos entrusted to us will be carefully finished by nationally certified "cleaning specialists" and skilled artisans at a long-established partner factory. The most significant feature is the "Video Report," which shows the work process. By being able to check how your kimono is being carefully handled via LINE or other platforms, the approximately 40-day period until delivery transforms into an experience of "peace of mind, trust, and excitement."
**■ About Suzuha Co., Ltd.**
Founded in 1900 (Meiji 33) as Mori Gofukuten in Kanzaki-cho, Saga Prefecture, and incorporated as Suzuha Co., Ltd. in 1975 (Showa 50). The company operates approximately 60 stores, primarily in Kyushu and Chugoku/Shikoku, selling kimonos, jewelry, and other ornaments. Our goal is to create community-based stores loved by customers, with employees helping each customer find the fashion that suits them best.
**【Company Information】**
Headquarters | 232-1 Higashi-Takagise, Takagise-cho, Saga City, Saga Prefecture
Representative | Keisuke Mori, President and CEO
Business Description | Retail sales of kimonos, jewelry, and other ornaments
URL | https://www.suzuhana.co.jp/
Official SNS | https://www.instagram.com/suzuhanagroup_official/
**【Contact for this Press Release】**
Suzuha Co., Ltd. Yuji Arita
TEL: 0952-31-8866
**■ Service Overview**
The "Kimono Dry Cleaning Annual Passport" is an annual passport service that allows users to access dry cleaning at a fixed rate of 2,750 yen per kimono, compared to the usual price of 7,480 yen per piece. Two plans are available: Light 5 (13,750 yen including tax), which includes 5 dry cleaning tickets, and Standard 12 (33,000 yen including tax), which includes 12 tickets. The service will be available at all Suzuha stores starting May 1, 2026.
**【Plan List】**
Plan | Price (Tax Included) | Details
-----|--------------------|----------------------------------------------------
Light 5 | 13,750 yen | 5 dry cleaning tickets. A popular plan where you can clean 5 kimonos for the price of usually 2.
Standard 12 | 33,000 yen | 12 dry cleaning tickets. Can save approximately 60,000 yen annually.
**■ Details Here ■**
**■ Background of Development**
Many kimono owners keep their kimonos stored away due to "high maintenance costs" or "not knowing where to seek advice." Suzuha developed this service to solve these issues and to establish the "habit of wearing kimonos."
Furthermore, with the aim of fostering a community among kimono enthusiasts and passing on a sustainable kimono culture, the service incorporates new mechanisms that create connections, such as the ability to transfer and share tickets.
**■ New Features: 3 New Mechanisms Introduced This Time**
In addition to conventional dry cleaning services, we are introducing the following three new mechanisms:
**Ticket Transfer/Sharing OK**
Passport tickets can be transferred not only to the passport holder but also to family and friends. You can share the "joy of keeping kimonos clean" with your important community, such as by gifting them to kimono-loving friends or sharing them with family to organize closets.
**Peace of Mind After Use: "30% OFF" Benefit Anytime**
Even after all annual passport tickets (5 or 12 tickets) have been used, you can still avail of a 30% discount from the regular dry cleaning price within the validity period. This allows for continued perfect maintenance while keeping costs down throughout the year.
**"Good Cycle of Maintenance" Created by 1-Year Renewal System**
This service operates on a 1-year renewal basis. By purchasing a new passport each year, you can make the "kimono health check-up" – cleaning and storing kimonos at the end of the season – an annual habit.
**■ "Video Report" Delivering Artisan Skill and Peace of Mind**
Kimonos entrusted to us will be carefully finished by nationally certified "cleaning specialists" and skilled artisans at a long-established partner factory. The most significant feature is the "Video Report," which shows the work process. By being able to check how your kimono is being carefully handled via LINE or other platforms, the approximately 40-day period until delivery transforms into an experience of "peace of mind, trust, and excitement."
**■ About Suzuha Co., Ltd.**
Founded in 1900 (Meiji 33) as Mori Gofukuten in Kanzaki-cho, Saga Prefecture, and incorporated as Suzuha Co., Ltd. in 1975 (Showa 50). The company operates approximately 60 stores, primarily in Kyushu and Chugoku/Shikoku, selling kimonos, jewelry, and other ornaments. Our goal is to create community-based stores loved by customers, with employees helping each customer find the fashion that suits them best.
**【Company Information】**
Headquarters | 232-1 Higashi-Takagise, Takagise-cho, Saga City, Saga Prefecture
Representative | Keisuke Mori, President and CEO
Business Description | Retail sales of kimonos, jewelry, and other ornaments
URL | https://www.suzuhana.co.jp/
Official SNS | https://www.instagram.com/suzuhanagroup_official/
**【Contact for this Press Release】**
Suzuha Co., Ltd. Yuji Arita
TEL: 0952-31-8866