[Tsuhan no Tora] Shisha 'Al Fakher' Reaches 18.5 Million Yen in Sales in 36 Hours, Now Available at Special Price! 'Reiwa no Tora EXPO' Held & Limited 200 Meals 'Ultimate Nori Bento Project' Launched!

- An entrepreneur based in Chiba/Dubai brings world-class shisha culture to Japan

'Are we releasing products like this on Tsuhan no Tora?' The studio is engulfed in smoke... What do the Tigers think of an experience they've never tasted before? [Yuichi Shibuta]

Appearing this time on 'Tsuhan no Tora' is Mr. Yuichi Shibuta, who operates out of two bases: Chiba and Dubai. Having built his career in consulting, investment, and aviation at companies like PwC Consulting, KPMG FAS, All Nippon Airways (ANA), and Mercuria Investment, Mr. Shibuta brought the 'Al Fakher CROWN BAR', born from his desire to 'spread authentic shisha experiences in Japan in a more accessible form.'

- Global Shisha Brand 'Al Fakher CROWN BAR'

Al Fakher CROWN BAR

The product introduced this time is the 'Al Fakher CROWN BAR'.

It is a non-nicotine specification developed exclusively for the Japanese market, making it easy for everyday use.

Started in 1999 by AIR Global based in Dubai, Al Fakher is one of the world's top brands in the shisha flavor sector. Al Fakher accounts for three of the top five best-selling shisha flavors globally and is distributed in over 90 markets.

The CROWN BAR is a pocket-sized electronic shisha developed by Al Fakher, utilizing a structure where flavor soaked into a sponge is misted by a mesh coil. Realizing the rich aroma buildup, lingering scent, and high satisfaction unique to a shisha brand, this product features a large-capacity design capable of up to 15,000 puffs. The cost per puff is about 0.4 yen. Third-party analysis has been conducted for major harmful substances, confirming it contains no nicotine, tar, diacetyl, acetaldehyde, or formaldehyde. This product does not fall under pharmaceuticals, smoking cessation aids, tobacco products, or designated tobacco products.

- The 'Power of Scent' felt in Dubai drove a 5-year challenge

Mr. Shibuta's encounter with the CROWN BAR was in Dubai about 5 years ago.

The starting point of this challenge was the thought, 'It's not just a vape. I want to introduce a vape made by the authentic shisha brand Al Fakher to Japan and spread the culture behind it.' However, direct contact with the Dubai headquarters was initially ignored, and it was only after a considerable amount of time and repeated negotiations through manufacturing factory routes that development for Japan was finally approved.

Since then, he has meticulously built everything step-by-step without taking shortcuts: developing non-nicotine flavors, creating Japanese packaging, confirming legalities, building an EC site, and setting up logistics and customer support. Just 36 hours after being listed on the 'Tsuhan no Tora' EC site, it achieved 18.5 million yen in sales and 3,300 units sold. The challenge prepared carefully over 5 years is now looking toward an authentic expansion phase.

- 10 Flavor Lineups Carefully Selected for Japanese Tastes and Usage Scenes

The aromatic world of the Al Fakher CROWN BAR unfolds with 10 flavors to choose from depending on the scene or mood.

- When you want to concentrate or feel refreshed: Lemon Lime, Mint
- When you want to shift your mood with a sweet scent: Mango, Strawberry
- When you want to feel the authentic shisha vibe: Two Apple, Grape
- When you want to maintain your mood with a refreshing sweetness: Pineapple, Gum
- When you want to enjoy a crisp, cooling sensation: Lush Ice, Watermelon

◆ Product Lineup

1) CROWN BAR 1-Piece Set

5,900 yen (tax included) + uniform nationwide shipping of 390 yen

You can choose your favorite flavor. *Free shipping for purchases over 11,000 yen

2) CROWN BAR 2-Piece Set (Tsuhan no Tora Exclusive Price)

Normally 11,800 yen (tax included) -> 10% off: 10,618 yen (tax and shipping included)

You can choose your favorite flavor set from 5 types of 2-piece sets.

3) CROWN BAR All Types! All 10 Flavors + 2 Straps Set (Tsuhan no Tora Exclusive Price)

Normally 59,960 yen (tax included) -> 15% off: 50,969 yen (tax and shipping included)

Product Page: https://tsuhan-tora.com/

* This product contains absolutely no nicotine.

* It is not a pharmaceutical, smoking cessation aid, tobacco product, or designated tobacco product.

* We operate with the utmost care regarding expressions and sales aspects.