We're excited to announce the launch of the second "#SukesanKakusan" Happiness Campaign!

By attaching either the "Suke Logo Sticker" or the "50th Anniversary Limited Sparkle-Suke Sticker" (available from 6/29 (Mon)), taking a photo, and quoting the official Sukesan Udon X (formerly Twitter) campaign post, you'll be entered into a lottery to win a "50th Anniversary Suke T-shirt"!

The third installment of our 50th-anniversary special project, the "#SukesanKakusan" Happiness Campaign," which began on 6/18 (Thu), has been met with tremendous response.

Originally scheduled to end on 6/30 (Tue), due to overwhelming enthusiasm on X (formerly Twitter), we've decided to launch a second round of the campaign!!

Second "#SukesanKakusan" Happiness Campaign is now live!!

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● How to Participate in the Second "#SukesanKakusan" Happiness Campaign

【STEP 1】 Order the "Happiness Set" (Sukesan Selectable Happiness Set, Anago Tempura Happiness Set, or Unagi Happiness Set) at any Sukesan Udon store to receive the "50th Anniversary Limited Sparkle-Suke Sticker."

※ "Suke Logo Stickers" are distributed until 6/28. "50th Anniversary Limited Sparkle-Suke Stickers" are distributed from 6/29 to 7/8.

※ Stickers are available while supplies last, on a first-come, first-served basis at each store. Quantities are limited, and distribution may end early. We appreciate your understanding.

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【STEP 2】 Attach the "Suke Logo Sticker" (distributed until 6/28) or the "50th Anniversary Limited Sparkle-Suke Sticker" (distributed 6/29–7/8) to your smartphone, computer, notebook, or any personal item, then take a photo.

"50th Anniversary Limited Sparkle-Suke Sticker" (left), "Suke Logo Sticker" (right)

※ Please attach stickers only to items you personally own. Do not attach to others' property or public property. ※ Sukesan Udon assumes no responsibility for damage, residue, or adhesive marks caused by stickers. Please use caution when applying.

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【STEP 3】 By 23:59 on 7/12 (Sun), quote the official Sukesan Udon X (formerly Twitter) campaign post, attach your photo, and include the hashtag "#SukesanKakusan."

※ When quoting, please follow the official Sukesan Udon X (formerly Twitter) account (@sukesan1976).

※ Please quote this "Second Campaign Post."

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【Lottery】

We'll randomly select winners from all participants who complete the quote post to receive the "50th Anniversary Suke T-shirt."

※ Winners will be contacted via direct message (DM) on X at a later date. If we are unable to reach you via DM, your entry will be void.

※ Personal information of winners will be used solely for prize delivery.

※ Note: The "50th Anniversary Limited Sparkle-Suke Sticker" is available until 7/8 (Wed), while the "#SukesanKakusan" Happiness Campaign runs until 7/12 (Sun). Please be mindful of the different end dates.

※ Only entries that fully comply with the above participation guidelines will be valid.

【Campaign Schedule】 "#SukesanKakusan" Happiness Campaign

◆ First "#SukesanKakusan" Happiness Campaign

・ Random draw from quote posts submitted by 23:59 on 6/30 (Tue) ⇒ "50th Anniversary Suke T-shirt" giveaway

◆ Second "#SukesanKakusan" Happiness Campaign

・ Random draw from quote posts submitted by 23:59 on 7/12 (Sun) ⇒ "50th Anniversary Suke T-shirt" giveaway

The third installment of our 50th-anniversary special project, the "#SukesanKakusan" Happiness Campaign, was launched with the goal of celebrating Sukesan's 50th anniversary together with our valued customers!

We look forward to your participation in the second round as well!

※ New stores opening after June 18, 2026, are not eligible for the "#SukesanKakusan" Happiness Campaign.

Sukesan's Mission

Nikugoboten Udon

— Delivering happiness, one bowl at a time. Sukesan will always deliver the "finest bowl"—anytime, anywhere—sharing happiness through every bowl.

To achieve this, we continue to evolve our traditions and relentlessly pursue authentic deliciousness.

We aim to bring energy and warmth to every community, creating stores that make people say, "I'm glad there's a Sukesan in this town!"

Sukesan's Three Promises • We are committed to taste and quality, delivering a satisfying bowl to every customer • We create a welcoming, relaxing atmosphere through friendly service • We foster a respectful, caring workplace where employees can work with peace of mind

◆ Sukesan Udon

Founded in 1976, Sukesan Udon is a Fukuoka-based udon chain with over 100 locations across 17 prefectures and 2 urban areas (Fukuoka, Yamaguchi, Okayama, Osaka, Hyogo, Hiroshima, Chiba, Tokyo, Saitama, Kanagawa, Gunma, Nara, and Kyoto). With a wide menu of udon and rice bowls, we're beloved by customers of all ages as "Fukuoka's soul food."

Since our founding, we've upheld our dedication to "handmade" dashi (broth), prepared fresh in-store every day. This labor-intensive, handcrafted dashi carries not only deliciousness but also the heartfelt intention of our staff to deliver a delicious meal to every guest.

Our signature "Nikugoboten Udon" (ranked #1 in popularity) and Fukuoka specialty "Kashiwau Udon," along with "Ebiten Udon," "Motsunabe Udon," "Yaki Udon," and seasonal udon varieties, are all served with our pride—rich dashi. Unlimited toppings like tororo kombu and tenkasu are also among the charms of Sukesan Udon.

Beyond udon, we offer over 150 menu items including soba, donburi, curry, oden, and kashiwamochi rice balls. Our "Botamochi," which sells over 6.8 million annually, is also a beloved specialty.

Another popular feature is our extended operating hours. Most stores are open late into the night, with many operating 24 hours. We do not charge late-night surcharges, so customers can enjoy their favorite meals at their preferred time, at regular prices.

Our stores offer various seating options including tables, counters, and booth seats, allowing guests to dine comfortably. Whether visiting with family, friends, or dining solo, our stores are convenient for all occasions.

SDGs Initiatives

In March 2021, Sukesan Udon launched the "Sukesan SDGs" initiative, aiming to create a "happy" world. We strive toward this goal through conscious actions by every employee, contributing to a better society. Our diverse activities include building inclusive workplaces, supporting public-private-academic projects toward a circular economy, and utilizing renewable energy for net-zero CO2 emissions. A key focus is our initiatives for children, whom we consider "treasures of the community." These include establishing the "Sukesan Children's Fund," hosting "Sukesan Food Education Classes," and visiting children's homes and community kitchens with our kitchen trucks to provide meals. Currently active primarily in the Fukuoka area, we plan to expand these activities to other regions where Sukesan Udon operates. ※ For the latest updates, visit: 【NOTE】https://note.com/sukesanudon1976/

Food Education Activity: Sukesan Udon's Kitchen Truck

Company Information

Company Name: Sukesan Co., Ltd. http://www.sukesanudon.com Address: 2-18-50 Kamikuzuhara, Kokura Minami-ku, Kitakyushu City, Fukuoka 800-0255

President & CEO: Haruyoshi Sakiyama Business: Food service (operating 110 udon restaurants) Contact: 093-932-4757

Official Accounts

【X (formerly Twitter)】https://x.com/sukesan1976

【Instagram】https://www.instagram.com/sukesan1976/ 【Facebook】https://facebook.com/sukesanudon/

Official Sukesan Udon Online Store Enjoy popular items like "Nikugoboten Udon" and "Botamochi" at home!

https://sukesanstore.com/

※ This press release contains information as of June 29, 2026.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン