“Mino Ware Open-Air Market” Appears. The 9th “Mino Ware LIBERTA FESTA” to be held in Nagoya Sakae from May 2nd. Special prices only possible with direct-from-producer, a wide variety of items from standard to one-of-a-kind.
Four pottery wholesale companies from Toki City, Gifu Prefecture, including Mitanitouki Co., Ltd., will hold the 9th "Mino Ware LIBERTA FESTA" pottery market in Nagoya Sakae from May 2, 2026. This event aims to make Mino ware, Japan's top-producing pottery, more accessible, offering over 500 items including Turkish glass, popular planters, and discounted irregular products, all at special direct-from-producer prices.
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- 📰 Published: April 22, 2026 at 22:20
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Four pottery wholesale companies from Toki City, Gifu Prefecture (including Mitanitouki Co., Ltd.) will hold the 9th pottery market, "Mino Ware LIBERTA FESTA," in Nagoya Sakae on Saturday, May 2, 2026.
This event started with the desire to make Mino ware, which boasts the largest production volume in Japan, "more accessible and allow people to actually touch and choose it." This time, over 500 items will be displayed under the open sky, including Turkish glass vessels that shine in the coming season, popular planters on social media, and "discounted irregular products" unique to direct-from-producer sales.
Mitanitouki Official Website: https://mitanitouki.co.jp/
What is Mino Ware LIBERTA FESTA?
A pottery market held twice a year, jointly organized by four pottery wholesale companies from Toki City, Gifu Prefecture.
It started with the desire to let more people know, see, and touch Mino ware by holding the familiar local "Pottery Festival" in Nagoya.
It has been well received and this will be its 9th time.
Sustainable Pottery Fair with Irregular Items at Low Prices
Due to the nature of ceramics, deformation from shrinkage during firing and color unevenness are inevitable. Unfortunately, these items are considered irregular and do not circulate in the market, but are perfectly usable. Such vessels will be sold at low prices.
This is a sustainable market made possible by direct-from-producer sales.
Encountering one-of-a-kind items and hidden gems is the greatest pleasure of a pottery festival!
Popular Standard Products Also Available for Hands-On Experience
A full lineup of popular series products from Rakuten Shop will also be available.
What people are most concerned about with online sales is the desire to "actually hold and see the product."
This market fulfills that desire, so please pick up and carefully examine the products you've been curious about!
Traditional Techniques × Trends: New Mino Ware "miBRAND"
More freedom, more newness for the charm of Mino ware
miBRAND, branded by Mitanitouki, debuted in 2025.
It is a brand that proposes new ways to enjoy pottery, together with various kilns from Gifu Prefecture, the home of Mino ware.
We deliver exciting tableware and goods with reliable techniques rooted in tradition and flexible ideas that fit modern lifestyles.
Currently, in addition to sales on the official online store, it is also available at general stores nationwide.
In May, POP-UPs will be held at Loft Ikebukuro, Kichijoji, and Yokohama stores.
We want more people to know the charm of Mino ware. We want to enhance the value of Mino ware even more.
These vessels and goods were created with such thoughts. Almost all miBRAND items will be displayed at "Mino Ware LIBERTA FESTA"!
Please come and see them in person.
TRICK FLOWER series, easy-to-scoop CHESQOOOP series
Popular BLUR series, and the dog/cat chopstick rests perfect for summer are a must-see.
◇Company Introduction
Founded in August 1986 in Toki City, Gifu Prefecture, the home of Mino ware, as a wholesale distributor of ceramics.
We sell tableware that meets the needs of the times, both domestically and internationally.
We plan and develop tableware and ceramic products that maximize the characteristics of the raw clay to bring out the unique features of the production area. In recent years, we have expanded our handling of tableware to include a wide range of tablewares beyond just ceramic tableware.
◇Company Overview
Company Name: Mitanitouki Co., Ltd.
Head Office Location: 585-8 Tsumagicho, Toki City, Gifu Prefecture
Founded: August 1986
Capital: 10 million yen
Representative: Yoshiki Mitani, Representative Director
Business Description: Wholesale of original OEM tableware, pottery novelty items, commercial tableware, ceramic goods, etc.
Corporate HP: https://mitanitouki.co.jp/
Online Store: https://www.rakuten.ne.jp/gold/mitanitouki/
Instagram (miBRAND): https://www.instagram.com/mibrand.official/
Instagram (Mitanitouki): https://www.instagram.com/mitanitouki.official/
This event started with the desire to make Mino ware, which boasts the largest production volume in Japan, "more accessible and allow people to actually touch and choose it." This time, over 500 items will be displayed under the open sky, including Turkish glass vessels that shine in the coming season, popular planters on social media, and "discounted irregular products" unique to direct-from-producer sales.
Mitanitouki Official Website: https://mitanitouki.co.jp/
What is Mino Ware LIBERTA FESTA?
A pottery market held twice a year, jointly organized by four pottery wholesale companies from Toki City, Gifu Prefecture.
It started with the desire to let more people know, see, and touch Mino ware by holding the familiar local "Pottery Festival" in Nagoya.
It has been well received and this will be its 9th time.
Sustainable Pottery Fair with Irregular Items at Low Prices
Due to the nature of ceramics, deformation from shrinkage during firing and color unevenness are inevitable. Unfortunately, these items are considered irregular and do not circulate in the market, but are perfectly usable. Such vessels will be sold at low prices.
This is a sustainable market made possible by direct-from-producer sales.
Encountering one-of-a-kind items and hidden gems is the greatest pleasure of a pottery festival!
Popular Standard Products Also Available for Hands-On Experience
A full lineup of popular series products from Rakuten Shop will also be available.
What people are most concerned about with online sales is the desire to "actually hold and see the product."
This market fulfills that desire, so please pick up and carefully examine the products you've been curious about!
Traditional Techniques × Trends: New Mino Ware "miBRAND"
More freedom, more newness for the charm of Mino ware
miBRAND, branded by Mitanitouki, debuted in 2025.
It is a brand that proposes new ways to enjoy pottery, together with various kilns from Gifu Prefecture, the home of Mino ware.
We deliver exciting tableware and goods with reliable techniques rooted in tradition and flexible ideas that fit modern lifestyles.
Currently, in addition to sales on the official online store, it is also available at general stores nationwide.
In May, POP-UPs will be held at Loft Ikebukuro, Kichijoji, and Yokohama stores.
We want more people to know the charm of Mino ware. We want to enhance the value of Mino ware even more.
These vessels and goods were created with such thoughts. Almost all miBRAND items will be displayed at "Mino Ware LIBERTA FESTA"!
Please come and see them in person.
TRICK FLOWER series, easy-to-scoop CHESQOOOP series
Popular BLUR series, and the dog/cat chopstick rests perfect for summer are a must-see.
◇Company Introduction
Founded in August 1986 in Toki City, Gifu Prefecture, the home of Mino ware, as a wholesale distributor of ceramics.
We sell tableware that meets the needs of the times, both domestically and internationally.
We plan and develop tableware and ceramic products that maximize the characteristics of the raw clay to bring out the unique features of the production area. In recent years, we have expanded our handling of tableware to include a wide range of tablewares beyond just ceramic tableware.
◇Company Overview
Company Name: Mitanitouki Co., Ltd.
Head Office Location: 585-8 Tsumagicho, Toki City, Gifu Prefecture
Founded: August 1986
Capital: 10 million yen
Representative: Yoshiki Mitani, Representative Director
Business Description: Wholesale of original OEM tableware, pottery novelty items, commercial tableware, ceramic goods, etc.
Corporate HP: https://mitanitouki.co.jp/
Online Store: https://www.rakuten.ne.jp/gold/mitanitouki/
Instagram (miBRAND): https://www.instagram.com/mibrand.official/
Instagram (Mitanitouki): https://www.instagram.com/mitanitouki.official/