Are You Continuing Skincare Without Knowing the "Right Answer"? Survey Reveals ~30% of Women in Their Late 30s to Early 50s are Dissatisfied, ~70% are "Lost in Beauty"

A survey by Kaori Co., Ltd. reveals that about 30% of Japanese women in their late 30s to early 50s are dissatisfied with their skincare, with nearly 70% feeling lost. They desire simple, efficient, and affordable routines that effectively address their specific skin concerns amidst busy lifestyles.
Market Research ReportNQ 92/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
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A survey by Kaori Co., Ltd. of 1,011 women in their late 30s to early 50s found that about 30% are dissatisfied with their current skincare. The top reasons for dissatisfaction are "not feeling the expected effects" (54.6%) and "not knowing if the current care is suitable" (49.4%), highlighting that many women feel "lost" in their beauty regimen. For an ideal routine, about 70% of respondents want skincare that is simple and time-efficient. The main burdens to continuing skincare include cost, uncertainty about correct methods, and fatigue. Consequently, over 80% wish to review their routine, primarily triggered by changes in age and skin quality. The findings suggest a strong demand for high-quality, simple skincare that addresses specific concerns and is easy to maintain in a busy life.

FAQ

How satisfied are women in their late 30s to early 50s with their skincare?

According to the survey, approximately 30% are dissatisfied ('not very satisfied' or 'not at all satisfied'), while only about 35.5% expressed satisfaction, with the rest being neutral.

What are the main reasons for their skincare dissatisfaction?

The top reasons are not feeling the expected effects (54.6%) and not knowing if their current care is suitable for them (49.4%).

What kind of skincare routine do these women ideally want?

The majority, around 67%, prefer a skincare routine that is simple and time-efficient ('want to finish easily' or 'want to care for efficiently'), rather than one that requires a lot of time.

What are the biggest obstacles to maintaining a skincare routine?

The main burdens are the financial cost (21.8%), uncertainty about the correct method for their skin (20.3%), and lack of energy due to fatigue (17.3%).

What triggers the desire to change a skincare routine?

The most common reason is changes in their age and skin quality (64.5%), followed by the desire to find a method that truly suits them (46.8%).

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