Bringing back the 'casual stay'. A new form of stay: '10 stories stay'. Simultaneous opening in Minami-Uonuma (Niigata), Matsumoto (Nagano), and Oze (Niigata)! From 7,700 yen/night!
Jiyujin has opened '10 stories stay', a new membership accommodation brand focusing on high-quality space and minimal service. Opened in 3 locations in Niigata and Nagano, starting at 7,700 yen.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:06
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 04:13 (17h 41m after Collected)
A 'casual place to stay' in an era where 'going on an impromptu trip' has become difficult.
The expansion of inbound demand, rising prices, a weak yen—.
What used to be normal, 'going on an impromptu trip,' is gradually becoming harder.
For people living in Japan, especially the younger generation, travel is becoming something 'special.'
But originally, travel should be freer and closer to everyday life.
'10 stories stay' aims to 'provide an essential experience at an accessible price.'
Official Website: https://tenstoriesstay.com/
Not a business hotel, nor a ryokan.
A stay that stimulates creativity.
'10 stories stay' was born from a concept different from traditional accommodations.
It's not the efficiency of a business hotel.
It's not the excessive service of a ryokan.
It's not the rustic nature of a guesthouse.
What we aimed for is 'a stay where the stay itself stimulates creativity.'
Minimal service, maximum luxury.
We aimed for the feeling of 'this is somehow nice.'
Services are kept to a minimum, and in return, the quality of the space and experience is maximized.
'High-quality hot springs', 'silence that does not hinder thought'
'Chairs and desks where you can spend long hours', 'a lounge and kitchen you can use freely'
We designed the sensation of 'this is somehow nice,' which cannot be explained by specs alone.
The open-air bath at 'yuzawa uonuma'. A luxurious 100% natural sodium-calcium chloride spring.
Travel, work, and life become one.
It's okay to have a lifestyle like that.
We are now in an era where 'you can work anywhere.'
Therefore, the questions of 'where to live' and 'where to exist' are being asked.
'10 stories stay' is a place to experience a lifestyle such as:
'Working while traveling'
'Thinking in nature'
'Experiencing food and culture'
A 'Membership System' to ensure safety for both users and the local community.
While 'anyone can stay' seems like a good thing at first glance,
In the coming era, it poses a risk of not only compromising the quality of the space but also hindering safety for both the local community and the guests.
Members can use the facilities after a free registration.
We also offer subscription plans for even better value.
The shared lounge at 'oze'. It is also used by guests of the neighboring 'Oze Jujo'.
3 facilities open simultaneously!
Features of 'yuzawa', 'matsumoto', and 'oze'
While '10 stories stay' promises a free and comfortable stay, the features of each facility differ slightly. The size and equipment of the rooms, the size of the shared kitchens and lounges, the presence of video meeting booths, and the types of hot spring facilities vary, allowing you to choose according to your lifestyle.
■ '10 stories stay yuzawa' >> https://tenstoriesstay.com/stay_uonuma/
Actually, this '10 stories stay yuzawa' is the headquarters of our company 'Jiyujin'. It also houses the Jiyujin editorial department, customer service, and the kitchen and warehouse of 'Jiyujin no Kurashi', which manufactures and sells food products. It was originally a hot spring facility built during the Heisei bubble era. It went out of business with the decline of the ski boom, and we did a massive renovation of the ruins that had been unused for nearly 20 years. Because the hot spring is so good, we decided to 'make it an inn!', and created 9 guest rooms with 100% natural semi-open-air baths in addition to the offices. The large communal bath features two types of saunas, and the cold plunge pool uses natural source water and a chiller. A lounge and shared kitchen are also fully equipped.
The concept is 'Minimal service, maximum luxury.' There are no services at all, but it is the most splendid facility among the three '10 stories stay' locations.
* The wood-fired sauna will be open only on Saturdays and Sundays for the time being. Swimsuits are required.
9 rooms in total. Can accommodate up to 4 people with an extra bed. All rooms have a toilet, washbasin, and a 100% natural semi-open-air bath.
A bona sauna and a steam sauna are installed in the large communal bath. The wood-fired sauna is open only on Saturdays and Sundays for the time being. Swimsuits are required.
Shared kitchen. Induction cooktops and microwaves are provided. A lounge space fully equipped with power outlets and wifi.
■ '10 stories stay matsumoto' >> https://tenstoriesstay.com/stay_matsumoto/
We renovated the employee dormitory of the long-established ryokan 'Koyanagi', founded in the Edo period (the predecessor of Matsumoto Jujo), into '10 stories stay matsumoto'. It is integrated with the communal bath 'Kiri no Yu'.
The expansion of inbound demand, rising prices, a weak yen—.
What used to be normal, 'going on an impromptu trip,' is gradually becoming harder.
For people living in Japan, especially the younger generation, travel is becoming something 'special.'
But originally, travel should be freer and closer to everyday life.
'10 stories stay' aims to 'provide an essential experience at an accessible price.'
Official Website: https://tenstoriesstay.com/
Not a business hotel, nor a ryokan.
A stay that stimulates creativity.
'10 stories stay' was born from a concept different from traditional accommodations.
It's not the efficiency of a business hotel.
It's not the excessive service of a ryokan.
It's not the rustic nature of a guesthouse.
What we aimed for is 'a stay where the stay itself stimulates creativity.'
Minimal service, maximum luxury.
We aimed for the feeling of 'this is somehow nice.'
Services are kept to a minimum, and in return, the quality of the space and experience is maximized.
'High-quality hot springs', 'silence that does not hinder thought'
'Chairs and desks where you can spend long hours', 'a lounge and kitchen you can use freely'
We designed the sensation of 'this is somehow nice,' which cannot be explained by specs alone.
The open-air bath at 'yuzawa uonuma'. A luxurious 100% natural sodium-calcium chloride spring.
Travel, work, and life become one.
It's okay to have a lifestyle like that.
We are now in an era where 'you can work anywhere.'
Therefore, the questions of 'where to live' and 'where to exist' are being asked.
'10 stories stay' is a place to experience a lifestyle such as:
'Working while traveling'
'Thinking in nature'
'Experiencing food and culture'
A 'Membership System' to ensure safety for both users and the local community.
While 'anyone can stay' seems like a good thing at first glance,
In the coming era, it poses a risk of not only compromising the quality of the space but also hindering safety for both the local community and the guests.
Members can use the facilities after a free registration.
We also offer subscription plans for even better value.
The shared lounge at 'oze'. It is also used by guests of the neighboring 'Oze Jujo'.
3 facilities open simultaneously!
Features of 'yuzawa', 'matsumoto', and 'oze'
While '10 stories stay' promises a free and comfortable stay, the features of each facility differ slightly. The size and equipment of the rooms, the size of the shared kitchens and lounges, the presence of video meeting booths, and the types of hot spring facilities vary, allowing you to choose according to your lifestyle.
■ '10 stories stay yuzawa' >> https://tenstoriesstay.com/stay_uonuma/
Actually, this '10 stories stay yuzawa' is the headquarters of our company 'Jiyujin'. It also houses the Jiyujin editorial department, customer service, and the kitchen and warehouse of 'Jiyujin no Kurashi', which manufactures and sells food products. It was originally a hot spring facility built during the Heisei bubble era. It went out of business with the decline of the ski boom, and we did a massive renovation of the ruins that had been unused for nearly 20 years. Because the hot spring is so good, we decided to 'make it an inn!', and created 9 guest rooms with 100% natural semi-open-air baths in addition to the offices. The large communal bath features two types of saunas, and the cold plunge pool uses natural source water and a chiller. A lounge and shared kitchen are also fully equipped.
The concept is 'Minimal service, maximum luxury.' There are no services at all, but it is the most splendid facility among the three '10 stories stay' locations.
* The wood-fired sauna will be open only on Saturdays and Sundays for the time being. Swimsuits are required.
9 rooms in total. Can accommodate up to 4 people with an extra bed. All rooms have a toilet, washbasin, and a 100% natural semi-open-air bath.
A bona sauna and a steam sauna are installed in the large communal bath. The wood-fired sauna is open only on Saturdays and Sundays for the time being. Swimsuits are required.
Shared kitchen. Induction cooktops and microwaves are provided. A lounge space fully equipped with power outlets and wifi.
■ '10 stories stay matsumoto' >> https://tenstoriesstay.com/stay_matsumoto/
We renovated the employee dormitory of the long-established ryokan 'Koyanagi', founded in the Edo period (the predecessor of Matsumoto Jujo), into '10 stories stay matsumoto'. It is integrated with the communal bath 'Kiri no Yu'.