Solving Real Estate Sales Labor Shortages: 'Inside Sales Support' Service Launches with On-Site Option

Sogo Career Option Co., Ltd. (hereinafter Sogo Career Option, headquartered in Shinjuku-ku, Tokyo, represented by Directors Norihide Jimbo and Takata Oizumi), which handles temporary staffing, recruitment, and BPO businesses within the Camcom Group that solves social issues related to 'work' through business, will launch an 'Inside Sales Support Service' for the real estate industry nationwide from June 1, 2026.

'Even if we hire, they don't stay' 'Existing sales staff don't have time for new client development' — In the real estate industry, these sales organization challenges are becoming severe.

The number of employees leaving sales positions in the real estate industry exceeds the number joining, leading to a continuous outflow of talent. On the other hand, many companies hesitate to consider outsourcing due to concerns like 'Is it safe to hand over customer information to an external party?' In response to these issues, this service offers strengths including an operational system designed with customer information handling in mind, support from staff well-versed in the real estate industry, and contract structures that allow starting small, making it easy for companies new to outsourcing to adopt.

Background for Expanding This Service

Chronic shortage of sales personnel in the real estate industry

・Effective job-to-applicant ratio for housing/real estate sales: 3x in FY2025 (*1)
・113,300 new hires vs. 121,800 leavers (*2)

*1 Source: Ministry of Health, Labour and Welfare job information site 'job tag'
*2 Source: Ministry of Health, Labour and Welfare 'FY2024 Employment Trend Survey'

Given this situation, existing sales staff are busy with in-store接待, property viewings, and contract procedures, leaving them insufficient time for outbound calls for new client acquisition.

Three Features of the Real Estate Sales Support Service

(1) Operable Without Exposing Customer Data

Addresses the concern of 'not wanting to hand over customer information to external parties.' For tasks involving personal information, this service allows for an 'on-site type' where our staff are stationed within your office, or operation through temporary staffing. This enables outsourcing without taking information outside the company.

(2) System with Deep Real Estate Industry Knowledge

Staff with real estate industry experience serve as training supervisors, conducting pre-education and role-playing to cultivate practical skills. All operators are regular employees, ensuring stable quality. Furthermore, by managing operations with a focus not just on appointment setting but also on closing deals and contracts, and having the same staff continuously handle the same client, we achieve improved accuracy and results. Consequently, we have achieved higher order rates and a repeat order rate exceeding 95%.

(3) Start Small and Verify Effectiveness

Responding to the feedback 'We can't commit to a large contract without knowing the effect,' short-term and spot contracts are possible. You can start with small-scale verification, such as calls limited to specific properties or lists. Additionally, because all calling staff are our regular employees, flexible resource adjustment according to workload fluctuations is possible.

Case Studies

Case 1: Renovation Company

Task: Follow-up calls for DM sent to existing customers
System: On-site type (stationed at client office) - 1 manager + multiple operators stationed
Result: Doubled call volume, continuous supply of appointments
Summary: Handled follow-up calls after sending renovation inspection DM to homebuyers, guiding them to store visits. Due to personal information protection concerns, staff were stationed at the client's office. As a result, call volume doubled compared to the previous system where sales staff handled this alongside their duties, leading to appointments that generated sales.

Case 2: House Manufacturer

Task: Outbound calls to new corporate clients (contractors, builders)
System: Off-site type (using our center)
Result: Appointment rate of 5.6% (*3), approximately 90% of appointments led to meetings (*3)
Summary: Conducted B2B inside sales for new business development in wooden construction. Dedicated operators, trained by industry veterans through education and role-playing, achieved a 5.6% appointment rate, with about 90% of those converting into meetings. This initiative focused on 'quality leading to meetings' rather than just volume, delivering results in about 3 weeks (19 days).

*3: As of June 1, 2026, according to Sogo Career Option research.

Case 3: Developer

Task: Outbound calls for tenant acquisition related to new warehouse opening
System: Off-site type (using our center)
Result: Called approximately 1,000 leads, secured appointments
Summary: Conducted inside sales calls to companies in the area around the new warehouse. Incorporated insights from logistics industry veterans into training and designed scripts that accurately captured needs. This resulted in multiple promising deals, including some close to closing, from calls to about 1,000 leads. The approach focused on building relationships through 'greetings and information exchange' rather than directly pitching the warehouse. By creating a comfortable environment for prospects, they generated touchpoints leading to understanding latent demand. Continuous operational improvements increased the meeting conversion rate. This initiative successfully balanced generating high-quality meetings leading to orders with expanding touchpoints. The results were highly praised by the client, leading to an additional order for a new warehouse project in a different area.

Recommended for these situations:

・You want to make outbound calls to new clients but your sales staff are too busy.
・You want to strengthen sales capabilities without incurring hiring and training costs.
・You are hesitant to outsource due to concerns about handling customer information.
・You want to try it out first on a small scale, limited to a specific list or property.

[Contact for this service]

Sogo Career Option, Real Estate Sales Support Service Team

Tel: 03-6634-4510 (Main)

Mail: sc_realty@cam-com.jp

Inquiry Form: https://sougo-career.co.jp/contact/

[Company Overview]

Sogo Career Option contributes to realizing a society full of vitality where people and companies can do 'good work' by increasing options for individual careers and solving corporate HR challenges through temporary staffing, recruitment, and BPO businesses.

Head Office: Shinjuku Center Building 37F, 1-25-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representatives: Director Norihide Jimbo, Director Takata Oizumi

Established: August 2001

Capital: 50 million yen

Business: Temporary staffing, paid employment placement, BPO

https://sougo-career.co.jp/

As a company solving social issues related to 'work' through business, we offer diverse services including HR tech, recruitment, manufacturing dispatch, foreign employment support, and office outsourcing.

Representative: Founder Norihide Jimbo

Founded: August 2001

Sales: 125.1 billion yen

Capital: 640 million yen

Employees: 2,782 (excluding dispatched staff)

Locations: 143 bases

*As of March 31, 2025 (Group total)

https://cam-com.inc/