YouTube Hit 'Living in a World Without Magic' with 6.3 Million Views Accelerates International Expansion
Key facts
- YouTube Hit 'Living in a World Without Magic' with 6.3 Million Views Accelerates International Expansion
- Kasagi Labo Inc. is expanding the theatrical anime film project for 'Living in a World Without Magic,' which has garnered 6.3 million views on YouTube. Initiatives include a fan signature campaign on the English-language fan engagement site 'AnimeOshi,' a panel at Annecy International Animation Film Festival 2026, and a booth at Anime Expo 2026, aiming to broaden fan touchpoints and foster community.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Kasagi Labo Inc. is expanding the theatrical anime film project for 'Living in a World Without Magic,' which has garnered 6.3 million views on YouTube. Initiatives include a fan signature campaign on the English-language fan engagement site 'AnimeOshi,' a panel at Annecy International Animation Film Festival 2026, and a booth at Anime Expo 2026, aiming to broaden fan touchpoints and foster community.
- Citation
- YouTube Hit 'Living in a World Without Magic' with 6.3 Million Views Accelerates International Expansion (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Kasagi Labo Inc. is expanding the theatrical anime film project for 'Living in a World Without Magic,' which has garnered 6.3 million views on YouTube. Initiatives include a fan signature campaign on the English-language fan engagement site 'AnimeOshi,' a panel at Annecy International Animation Film Festival 2026, and a booth at Anime Expo 2026, aiming to broaden fan touchpoints and foster community.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 12:00
- 🔍 Collected: June 12, 2026 at 12:29 (29 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (4h 22m after Collected)
Kasagi Labo Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shoichi Izumi) will implement measures to expand the overseas development of its theatrical anime film project for the representative Japanese independent music video 'Living in a World Without Magic.' These measures include launching the 'Mahoseka Theater Edition Support Club' on 'AnimeOshi,' an English-language fan engagement site for collecting fan signatures, holding an industry panel at the Annecy International Animation Film Festival 2026, and exhibiting a booth at Anime Expo 2026.
Through these initiatives, we aim to expand touchpoints with domestic and international fans, enhance the work's recognition, and promote community building for the theatrical film project.
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■ 'Mahoseka Theater Edition Support Club' Held on AnimeOshi
━━━━━━━━━━━━━━━━━━
Currently, we are holding the 'Mahoseka Theater Edition Support Club' on AnimeOshi as a signature campaign to support the theatrical film project of 'Living in a World Without Magic.'
We are currently recruiting 'First-Term Members (Founding Members)' who will support this project from its early stages.
Members will be able to watch the project's progress alongside the production team, access progress reports and early information, and view valuable production materials such as Shu Washu's sketches, character concepts, and making-of footage.
The love for the work leads to future films.
Please join us in this new challenge for 'Living in a World Without Magic.'
【Event Period】
Now ~ Wednesday, July 8, 2026
【Participation URL】
https://www.animeoshi.com/ja/mahosekafilmclub
━━━━━━━━━━━━━━━━━━
■ Industry Panel to be Held at Annecy International Animation Film Festival 2026
━━━━━━━━━━━━━━━━━━
KASAGI LABO will hold an industry panel at the 'Annecy International Animation Film Festival 2026,' one of the world's largest animation film festivals.
This panel will introduce a new anime production model based on direct fan relationship building and initiatives by the fan engagement platform 'AnimeOshi.'
Furthermore, Masao Maruyama, founder of Madhouse and MAPPA, will be invited to discuss the importance of original anime and 'originality' in the global market. Progress and future plans for 'Living in a World Without Magic' are scheduled to be announced during this session.
【Event Outline】
Date & Time: Wednesday, June 24, 2026, 11:00 AM - 12:00 PM (Local Time)
Venue: Haendel (Mifa / 5th Floor, Imperial Palace)
▼Event Details
https://programme.annecyfestival.com/en/event/76eb2760-0b24-4ed4-b514-a965e5ccfc32
(Official Website of Annecy International Animation Film Festival 2026 - English)
▼Registration
https://forms.gle/5pNfrr6cXjiHqB2s7
━━━━━━━━━━━━━━━━━━
■ Exhibition Booth at Anime Expo 2026
━━━━━━━━━━━━━━━━━━
We will be exhibiting a booth for 'Living in a World Without Magic' at 'Anime Expo 2026' (Los Angeles, USA), one of North America's largest anime events.
This will be an opportunity to directly deliver the charm of the work to overseas fans, expand recognition for the feature film project, and foster community.
【Event Outline】
Date & Time: Thursday, July 2, 2026 - Sunday, July 5, 2026 (Local Time)
Venue: Los Angeles Convention Center (Los Angeles, USA)
Booth Numbers: WH-1628, WH-1630
We invite all attendees of Anime Expo 2026 to visit the 'Living in a World Without Magic' booth.
━━━━━━━━━━━━━━━━━━
■ About 'Living in a World Without Magic'
━━━━━━━━━━━━━━━━━━
'Living in a World Without Magic' is based on an independent music video by Shu Washu (viewed 6.3 million times on YouTube).
With the theme 'This is a story that connects the world that truly existed with the present,' we have disseminated the work's world through various forms, including a comic adaptation by KADOKAWA.
New challenges are currently underway towards its feature film adaptation.
'Living in a World Without Magic' Independent Music Video (Original)
https://www.youtube.com/watch?v=-RxE_7uSDVg
'Living in a World Without Magic' Official Website
https://www.mahoseka.com/
'Living in a World Without Magic' Official X (Twitter)
https://x.com/mahoseka_jp
Original Creator Shu Washu Official X (Twitter)
https://x.com/SuperciderX
▼Copyright Notice
© Euluca Lab・KASAGI LABO／'Mahoseka' Production Committee
▼Press Kit
https://drive.google.com/drive/folders/14svyuw2Kqw7MKUzILN4glot6NQFDuPMJ
━━━━━━━━━━━━━━━━━━
■ Contact Regarding This Matter
━━━━━━━━━━━━━━━━━━
Kasagi Labo Inc.
Contact: Tan Chokuan
Email: amelea@kasagilabo.com
Web: https://www.kasagilabo.com/
Through these initiatives, we aim to expand touchpoints with domestic and international fans, enhance the work's recognition, and promote community building for the theatrical film project.
━━━━━━━━━━━━━━━━━━
■ 'Mahoseka Theater Edition Support Club' Held on AnimeOshi
━━━━━━━━━━━━━━━━━━
Currently, we are holding the 'Mahoseka Theater Edition Support Club' on AnimeOshi as a signature campaign to support the theatrical film project of 'Living in a World Without Magic.'
We are currently recruiting 'First-Term Members (Founding Members)' who will support this project from its early stages.
Members will be able to watch the project's progress alongside the production team, access progress reports and early information, and view valuable production materials such as Shu Washu's sketches, character concepts, and making-of footage.
The love for the work leads to future films.
Please join us in this new challenge for 'Living in a World Without Magic.'
【Event Period】
Now ~ Wednesday, July 8, 2026
【Participation URL】
https://www.animeoshi.com/ja/mahosekafilmclub
━━━━━━━━━━━━━━━━━━
■ Industry Panel to be Held at Annecy International Animation Film Festival 2026
━━━━━━━━━━━━━━━━━━
KASAGI LABO will hold an industry panel at the 'Annecy International Animation Film Festival 2026,' one of the world's largest animation film festivals.
This panel will introduce a new anime production model based on direct fan relationship building and initiatives by the fan engagement platform 'AnimeOshi.'
Furthermore, Masao Maruyama, founder of Madhouse and MAPPA, will be invited to discuss the importance of original anime and 'originality' in the global market. Progress and future plans for 'Living in a World Without Magic' are scheduled to be announced during this session.
【Event Outline】
Date & Time: Wednesday, June 24, 2026, 11:00 AM - 12:00 PM (Local Time)
Venue: Haendel (Mifa / 5th Floor, Imperial Palace)
▼Event Details
https://programme.annecyfestival.com/en/event/76eb2760-0b24-4ed4-b514-a965e5ccfc32
(Official Website of Annecy International Animation Film Festival 2026 - English)
▼Registration
https://forms.gle/5pNfrr6cXjiHqB2s7
━━━━━━━━━━━━━━━━━━
■ Exhibition Booth at Anime Expo 2026
━━━━━━━━━━━━━━━━━━
We will be exhibiting a booth for 'Living in a World Without Magic' at 'Anime Expo 2026' (Los Angeles, USA), one of North America's largest anime events.
This will be an opportunity to directly deliver the charm of the work to overseas fans, expand recognition for the feature film project, and foster community.
【Event Outline】
Date & Time: Thursday, July 2, 2026 - Sunday, July 5, 2026 (Local Time)
Venue: Los Angeles Convention Center (Los Angeles, USA)
Booth Numbers: WH-1628, WH-1630
We invite all attendees of Anime Expo 2026 to visit the 'Living in a World Without Magic' booth.
━━━━━━━━━━━━━━━━━━
■ About 'Living in a World Without Magic'
━━━━━━━━━━━━━━━━━━
'Living in a World Without Magic' is based on an independent music video by Shu Washu (viewed 6.3 million times on YouTube).
With the theme 'This is a story that connects the world that truly existed with the present,' we have disseminated the work's world through various forms, including a comic adaptation by KADOKAWA.
New challenges are currently underway towards its feature film adaptation.
'Living in a World Without Magic' Independent Music Video (Original)
https://www.youtube.com/watch?v=-RxE_7uSDVg
'Living in a World Without Magic' Official Website
https://www.mahoseka.com/
'Living in a World Without Magic' Official X (Twitter)
https://x.com/mahoseka_jp
Original Creator Shu Washu Official X (Twitter)
https://x.com/SuperciderX
▼Copyright Notice
© Euluca Lab・KASAGI LABO／'Mahoseka' Production Committee
▼Press Kit
https://drive.google.com/drive/folders/14svyuw2Kqw7MKUzILN4glot6NQFDuPMJ
━━━━━━━━━━━━━━━━━━
■ Contact Regarding This Matter
━━━━━━━━━━━━━━━━━━
Kasagi Labo Inc.
Contact: Tan Chokuan
Email: amelea@kasagilabo.com
Web: https://www.kasagilabo.com/
FAQ
Tell me about the overseas expansion of the 'Living in a World Without Magic' theatrical anime project.
Kasagi Labo is expanding fan engagement through a signature campaign on 'AnimeOshi,' a panel at Annecy Film Festival, and a booth at Anime Expo to promote the project internationally.
What is the 'Mahoseka Theater Edition Support Club'?
It's a signature campaign supporting the film project, recruiting founding members on AnimeOshi, who gain access to production materials.
What will Kasagi Labo present at the Annecy International Animation Film Festival 2026?
They will introduce a new anime production model based on direct fan engagement and initiatives of the 'AnimeOshi' platform.
Where is the booth for 'Living in a World Without Magic' at Anime Expo 2026?
The exhibition will be at booths WH-1628 and WH-1630 at the Los Angeles Convention Center.
What is the original work for this project?
It is an independent music video by Shu Washu, which has garnered 6.3 million views on YouTube.