Masahiro Kasahara's Philosophy Reaches New Heights in a Hideaway in Ichibancho, Aoba-ku, Sendai. "Zehi Sanpiryoron" Delivers Playfulness and Blissful Moments.

The Japanese restaurant "Zehi Sanpiryoron," supervised by chef Masahiro Kasahara, has relocated and reopened in Ichibancho, Aoba-ku, Sendai. Featuring course meals utilizing Sendai's ingredients and playful, innovative dessert choices, it offers a new dining experience as a sophisticated hideaway.
その他NQ 38/100出典:PR Times

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Fukuda Shokai Co., Ltd. (Location: Sendai City, Miyagi Prefecture) has previously worked towards regional revitalization and aimed to be a beloved establishment in the local community at the special location of Aqua Ignis Sendai. However, to further "deepen food culture" and "reduce the distance with customers," the restaurant has relocated to central Sendai.

**[Zehi Sanpiryoron]**

**An Encounter in Ichibancho: Japanese Entertainment to Delight the Five Senses**

"Zehi Sanpiryoron" has opened in Ichibancho, Aoba-ku, Sendai City, an area with a tranquil atmosphere.

"Making Japanese cuisine more accessible and enjoyable."

With this vision, Master Masahiro Kasahara built a renowned restaurant in Ebisu, Tokyo, where reservations are famously difficult to secure. This "Zehi Sanpiryoron" is the only place in Tohoku where one can experience his philosophy of "chef's skill, taste, and playful spirit."

**Inheriting the Philosophy of Sanpiryoron, Savoring Tohoku's Seasons and "Playfulness"**

Chef Abe, whom Master Kasahara recognizes and trusts for his absolute taste and skill, crafts course meals, each telling a unique story. Spring brings the bitterness of new sprouts, summer offers refreshing coolness, autumn delivers the richness of harvest, and winter condenses umami amid the cold. While preparing fresh fish from Miyagi's ports and robust local vegetables with "orthodox techniques," the Sanpiryoron style always adds a "surprise" spice.

Free-thinking ideas are scattered throughout, pleasantly defying the preconceived notion of "what Japanese food is." From the delicate dashi aroma of the appetizer to the finishing rice dish, guests are captivated every moment. Indeed, Kasahara's "playful spirit" is beautifully fused with Sendai's ingredients through Chef Abe's hands.

**The Ultimate "Dessert Selection": A Luxurious Afterglow**

One of the greatest pleasures of "Zehi Sanpiryoron" lies in the dessert that concludes the course.

Guests can choose "any type" of several homemade desserts according to their mood. An indulgent choice of "all types" is, of course, also warmly welcomed. Spend a special evening enjoying carefully selected sake and wine pairings that bring out new expressions of Japanese cuisine, either at a serene table or a lively counter seat.

**Adult Time to Indulge in an Ichibancho "Hideaway"**

The new store is located in a quiet corner of Ichibancho 1-chome.

Though within walking distance from JR Sendai Station, its calm facade allows guests to forget the city's hustle and bustle. The interior features a modern design with a warm wooden feel. It caters to all occasions, be it special anniversaries, birthdays, business entertainment, intimate gatherings with friends, or a rewarding dinner for oneself.

**Upon Opening**

Quietly and deeply savoring the essence of Japanese cuisine in Ichibancho.

In the heart of Sendai, our entire staff is dedicated to serving you with heartfelt hospitality, hoping to add the color of "deliciousness" to your daily lives.

While faithfully inheriting the beloved spirit of the past, we are pursuing "new forms of hospitality" unique to Sendai's city center. We hope that this dining experience will become a source of vitality for tomorrow and a special memory for both long-time fans and new visitors to this place.

**[Store Information]**

* **Zehi Sanpiryoron**
* Concept: Supervised by Masahiro Kasahara. The only place in Tohoku to enjoy the authentic taste and sophistication of "Sanpiryoron."
* Business Hours:
* Mon-Fri: 18:00-22:00 (Course L.O. 20:00 / Drink L.O. 21:30)
* Saturday: 18:00-23:00 (Course L.O. 19:30 / Drink & A La Carte L.O. 22:30)
* Closed: Sundays and National Holidays
* Address: Ichibancho SUZUKI BLDG 1F, 1-8-20 Ichibancho, Aoba-ku, Sendai City
* 10 minutes walk from JR Sendai Station, 6 minutes walk from Aoba-dori Ichibancho Station (Tozai Line Subway)
* Instagram: @ZEHI_SANPI_RYORON
* Reservations: Via the "TableCheck" reservation website
* Inquiries: Zehi Sanpiryoron TEL: 022-352-8890
* *As seating is limited, advance reservations are recommended.

**[Company Profile]**

* Trade Name: Fukuda Shokai Co., Ltd.
* Representative: Daisuke Fukuda, Representative Director
* Location: Norspier, 1-4-5 Shin-Tera, Wakabayashi-ku, Sendai City, Miyagi Prefecture, 984-0051
* Founded: February, Meiji 19 (1886)
* Business Activities: Feed and fertilizer, building material wholesale, single feed manufacturing, real estate leasing, hotel business, restaurant business, non-life insurance agency
* Capital: 20 million JPY