New Proposal to Switch Daily Infrastructure to "Support Mode." Fukushima Red Hopes Launches Next-Generation Infrastructure Platform 'Fuku Kuru Series'!
Fukushima Baseball Team announced the launch of "Fuku Kuru Series," a next-generation infrastructure platform, starting with the new electricity plan "Fuku Kuru Denki." This initiative aims to shift daily expenses like electricity bills into a mechanism to support the local region, fostering community coexistence and reconstruction, and is the first team-led service in Tohoku.
📋 Article Processing Timeline
- 📰 Published: April 26, 2026 at 23:00
- 🔍 Collected: April 26, 2026 at 14:31
- 🤖 AI Analyzed: April 26, 2026 at 14:35 (3 min after Collected)
Fukushima Baseball Team Co., Ltd. (Location: Koriyama City, Fukushima Prefecture, Representative Director: Kota Katae) announced today, April 26, the launch of the next-generation infrastructure platform 'Fuku Kuru Series' at its home stadium, Koriyama General Sports Park York Kaiseizan Stadium, with "Inheritance and Enhancement" as a new theme for regional coexistence.
As the first phase, with UPDATER Inc. (Location: Setagaya Ward, Tokyo, Representative Director: Eiji Oishi) as the lead partner, we announce the start of providing and accepting applications for "Fuku Kuru Denki," a new electricity plan led by a baseball team, the first of its kind in the Tohoku region.
This project is fully backed by Road Goal Holdings Inc. (Location: Koto Ward, Tokyo, Representative Director: Kota Katae, hereinafter referred to as Road Group), the parent company with extensive experience in the new electricity business. In terms of practical operations, Road Agent Inc. (Location: Koto Ward, Tokyo, Representative Director: Sho Asai, hereinafter referred to as Road Agent), a group company, will be responsible for operation and production, making full use of its long-cultivated on-site know-how.
Scene from the press conference on Sunday, April 26, 2026: Kota Katae, Representative Director & Owner of Fukushima Baseball Team (left), Akinori Iwamura, Chairman & GM of Fukushima Baseball Team (center), Eiji Oishi, Representative Director of UPDATER Inc. (right).
## Realizing "Democratization of Support" and "Support Shift"
We aim to "inherit" the valuable framework of sponsorship that has supported the team to date, while simultaneously opening its doors wide and "enhancing" the forms of support.
We propose a mechanism called "support shift (reallocation of expenses)," which does not require new out-of-pocket spending. For those who cannot increase their expenses but want to support the region, we offer the option to switch their existing fixed costs such as electricity bills, gas, and communication fees to "support mode." We promote the "democratization of support," where not only specific companies and fans but all households and shops can naturally become "protagonists in creating Fukushima's future" simply by going about their daily lives.
## First Phase "Fuku Kuru Denki": Honest Pricing and Visible Services
The first in the series, "Fuku Kuru Denki," will be operated with the full backing of the Road Group, which has extensive experience in the new electricity business.
- Challenge to virtually zero burden: Road Agent will scrutinize current usage conditions and propose an optimal plan aiming for pricing "equivalent to or slightly more advantageous than current rates."
- Individual optimization (multi-supplier system): For corporations and special contract types, we will provide specialized support to produce the optimal supplier from among our partner companies.
- Carriers of happiness: Players themselves will visit homes and businesses as "carriers of happiness," bringing the same passion from the field. Through this close contact via infrastructure, we will deliver ultimate peace of mind and "visible services" to the people of the region.
## Roadmap to the Future: All Infrastructure as "Fukushima's Strength"
Our challenge is not limited to "electricity." As the 'Fuku Kuru Series,' we will line up all daily and business infrastructures in "support mode," creating a foundation for the people of Fukushima Prefecture to unite and energize the region.
- Expansion of daily infrastructure lineup: We will line up all fixed costs such as gas, fiber optics, mobile, and water servers in "support mode."
- Energy self-sufficiency (smart homes): We will fully launch support for the introduction of "self-sufficient smart homes" that combine solar power generation and storage batteries, enabling them to not purchase electricity from power companies.
Through this, we will provide Fukushima with kindness to household budgets and an overwhelming sense of security against natural disasters, and together with the citizens of the prefecture, we will build the foundation of a "strong, warm, and autonomous Fukushima" that is not swayed by changes in the external environment.
Representative Messages
Akinori Iwamura, Representative Director, Chairman & GM, Fukushima Baseball Team Co., Ltd.
The reconstruction we aim for is not simply about 'returning to the pre-disaster state.' It is about creating something that takes us one step further, moving forward anew. The 'Fuku Kuru Denki' announced this time symbolizes exactly that step forward. We want to deliver not only courage through baseball, but also the vibrant activity of the people of Fukushima through essential electricity, to Japan and the world. I believe this new energy cycle will become a further source of pride for our beloved Fukushima.
Kota Katae, Representative Director, President & Owner, Fukushima Baseball Team Co., Ltd.
Fifteen years since the disaster. I have been deeply impressed by the history of this land and the journey of its people, and I am strongly determined to dedicate my life to energizing Fukushima. Beyond delivering hope through the power of baseball, I want to contribute to the region through indispensable infrastructure. 'Fuku Kuru Denki' embodies that desire. The expertise cultivated by the Road Group...
As the first phase, with UPDATER Inc. (Location: Setagaya Ward, Tokyo, Representative Director: Eiji Oishi) as the lead partner, we announce the start of providing and accepting applications for "Fuku Kuru Denki," a new electricity plan led by a baseball team, the first of its kind in the Tohoku region.
This project is fully backed by Road Goal Holdings Inc. (Location: Koto Ward, Tokyo, Representative Director: Kota Katae, hereinafter referred to as Road Group), the parent company with extensive experience in the new electricity business. In terms of practical operations, Road Agent Inc. (Location: Koto Ward, Tokyo, Representative Director: Sho Asai, hereinafter referred to as Road Agent), a group company, will be responsible for operation and production, making full use of its long-cultivated on-site know-how.
Scene from the press conference on Sunday, April 26, 2026: Kota Katae, Representative Director & Owner of Fukushima Baseball Team (left), Akinori Iwamura, Chairman & GM of Fukushima Baseball Team (center), Eiji Oishi, Representative Director of UPDATER Inc. (right).
## Realizing "Democratization of Support" and "Support Shift"
We aim to "inherit" the valuable framework of sponsorship that has supported the team to date, while simultaneously opening its doors wide and "enhancing" the forms of support.
We propose a mechanism called "support shift (reallocation of expenses)," which does not require new out-of-pocket spending. For those who cannot increase their expenses but want to support the region, we offer the option to switch their existing fixed costs such as electricity bills, gas, and communication fees to "support mode." We promote the "democratization of support," where not only specific companies and fans but all households and shops can naturally become "protagonists in creating Fukushima's future" simply by going about their daily lives.
## First Phase "Fuku Kuru Denki": Honest Pricing and Visible Services
The first in the series, "Fuku Kuru Denki," will be operated with the full backing of the Road Group, which has extensive experience in the new electricity business.
- Challenge to virtually zero burden: Road Agent will scrutinize current usage conditions and propose an optimal plan aiming for pricing "equivalent to or slightly more advantageous than current rates."
- Individual optimization (multi-supplier system): For corporations and special contract types, we will provide specialized support to produce the optimal supplier from among our partner companies.
- Carriers of happiness: Players themselves will visit homes and businesses as "carriers of happiness," bringing the same passion from the field. Through this close contact via infrastructure, we will deliver ultimate peace of mind and "visible services" to the people of the region.
## Roadmap to the Future: All Infrastructure as "Fukushima's Strength"
Our challenge is not limited to "electricity." As the 'Fuku Kuru Series,' we will line up all daily and business infrastructures in "support mode," creating a foundation for the people of Fukushima Prefecture to unite and energize the region.
- Expansion of daily infrastructure lineup: We will line up all fixed costs such as gas, fiber optics, mobile, and water servers in "support mode."
- Energy self-sufficiency (smart homes): We will fully launch support for the introduction of "self-sufficient smart homes" that combine solar power generation and storage batteries, enabling them to not purchase electricity from power companies.
Through this, we will provide Fukushima with kindness to household budgets and an overwhelming sense of security against natural disasters, and together with the citizens of the prefecture, we will build the foundation of a "strong, warm, and autonomous Fukushima" that is not swayed by changes in the external environment.
Representative Messages
Akinori Iwamura, Representative Director, Chairman & GM, Fukushima Baseball Team Co., Ltd.
The reconstruction we aim for is not simply about 'returning to the pre-disaster state.' It is about creating something that takes us one step further, moving forward anew. The 'Fuku Kuru Denki' announced this time symbolizes exactly that step forward. We want to deliver not only courage through baseball, but also the vibrant activity of the people of Fukushima through essential electricity, to Japan and the world. I believe this new energy cycle will become a further source of pride for our beloved Fukushima.
Kota Katae, Representative Director, President & Owner, Fukushima Baseball Team Co., Ltd.
Fifteen years since the disaster. I have been deeply impressed by the history of this land and the journey of its people, and I am strongly determined to dedicate my life to energizing Fukushima. Beyond delivering hope through the power of baseball, I want to contribute to the region through indispensable infrastructure. 'Fuku Kuru Denki' embodies that desire. The expertise cultivated by the Road Group...