Cooling the Humid Japanese Summer: Gungendo to Fully Launch Summer Clothing 'Kaze no Fuku' on April 23

Based in Omori-cho, Oda City, Shimane Prefecture (Iwami Ginzan), a World Heritage site, the lifestyle brand "Iwami Ginzan Gungendo" (operated by Iwami Ginzan Seikatsu Bunka Kenkyusho Co., Ltd.), which proposes a "life with roots," will launch its new collection "Kaze no Fuku" (Clothes of the Wind) on Thursday, April 23, 2026, at directly managed Iwami Ginzan Gungendo stores nationwide and its official online store.

Focusing on natural materials, these high-quality everyday clothes for adults are carefully crafted over time in collaboration with artisans from across Japan. We deliver clothes that make you feel the pleasant breeze just by wearing them, allowing you to spend the Japanese summer coolly.

◆ "Kaze no Fuku": Wearing the wind to lightly enjoy the Japanese summer
By layering the skills and wisdom honed by creators onto natural materials like cotton and linen, we invite a comfortable "coolness." We use weaving methods that allow the wind to easily pass through, techniques that prevent the fabric from sticking to the skin, and silhouettes that gently catch the wind. Crafted hand-in-hand with artisans nationwide, these clothes provide a refreshing sensation like a gentle breeze blowing across the skin, tenderly coloring the wearer's everyday summer life.

◇ Introduction to 5 Featured Materials and Items
We introduce five representative materials and items that bring the Japanese climate and the skilled craftsmanship to life.

Indigo-dyed Cotton-Linen Amagasuri Dress (Tsurifunesou) / ¥57,200 (Tax Included)
Indigo-dyed Cotton-Linen Amagasuri
Deep shades of indigo, dyed from the yarn by artisans.
Uses indigo-dyed fabric from "Tsujimura Senshoku" in Shizuoka Prefecture, which handles everything consistently from dyeing to weaving. They insist on "hank dyeing," dyeing the yarn in bundles rather than dyeing it after it becomes fabric. Artisans pursue the indigo color while adjusting to the daily temperature and humidity. The "Amagasuri" (rain splash pattern), woven using kasuri-dyed cotton yarn and linen yarn in two shades, creates a delicate and fresh expression.
Recommended as a single dress or layered with slim pants or a skirt. It's a piece for adults that keeps you cool while minimizing skin exposure.

Softened Linen Chambray Dress (Fusen-towata) / ¥46,200 (Tax Included)
Softened Linen
The comfort of the wind blowing through a soft fabric with a textured feel.
A classic summer material of Gungendo, continuously produced for many years with "Shiga Asa Kogyo" in Shiga Prefecture. By applying a "softening process" to fabric woven from ultra-fine European linen yarn, we bring out an elegant luster and a soft textured feel (unevenness). The softly loosened linen doesn't prickle even when worn for the first time, offering an honest texture that blends into the skin.
Its versatility is appealing; open the buttons and it works as a light jacket against air conditioning. It is a material where you can feel the joy of it becoming softer and its texture growing with every wash.

Lawn Cotton Print Pullover (Hinazakura) / ¥36,300 (Tax Included)
Cotton Slub Lawn
Wearing supreme lightness and adult brilliance.
Cotton slub lawn crafted by "Furuhashi Orifu" in Shizuoka Prefecture. By slowly weaving ultra-fine slub yarn with uneven thickness on an old-fashioned shuttle loom, it brings out a supreme lightness as if containing air, without putting a burden on the yarn.
A key point is that the ample gathers do not pick up the body line. It achieves both a refreshing comfort as if the wind is blowing through the body and a brilliant look. It's a piece you won't be able to let go of, as it becomes softer and blends into your skin the more you use it.

Manganese Kasuri Water Shadow Pattern Pullover (Asagao) / ¥28,600 (Tax Included)
Manganese Kasuri
"Water shadows" drawn with a rare dyeing technique in Niigata continuing since the Taisho era.
"Manganese Kasuri" is a dyed kasuri technique that swept the world in the Taisho era. "Cross Lead" in Niigata Prefecture is the only one in Japan to inherit this technique. With this now-rare technique, we have drawn a delicate pattern inspired by shadows swaying on the water surface.
The fabric, woven from cotton yarn and rayon-linen blended yarn, is smooth and supple as if sliding on the skin. It exudes an elegant coolness even in the sunny season. The wind-catching big silhouette makes you look slender, and combined with the delicate pattern of "Manganese Kasuri," it is a piece that evokes adult femininity.

Crepe Tank Top / ¥6,050 (Tax Included)
Silk Protein Crepe
The comfort of your bare skin taking a deep breath. A long-selling innerwear for 30 years.
Crepe fabric is appealing for its "smooth touch" that does not stick to the skin, thanks to the vertical wrinkles created by tightly twisted ultra-fine cotton yarn. By applying a silk protein treatment to the natural material (100% cotton), we added a gentle smoothness even for sensitive skin. It is a long-seller we have been making for many years together with "Cross Lead" in Niigata Prefecture.
It is useful not only as an innerwear but also as a petticoat for sheer summer clothes without interfering with the coolness. It dries quickly even if you sweat, making it convenient to carry around for trips, changing the summer comfortably.