New 'Okayama Denim' Watch Strap Made with World-Renowned Okayama Denim Launches June 20

Ishikuni Co., Ltd. (headquartered in Sumida-ku, Tokyo), a company specializing in the manufacturing and sales of watch straps, will launch a new watch strap titled 'Okayama Denim' on June 20, 2026, under its watch strap brand 'Lokotte'. This product features Okayama denim, which is globally recognized for its exceptional quality.

Responding to numerous customer requests for re-release, this watch strap returns as a refined embodiment of Okayama denim’s unique charm. Made with premium denim fabric, it develops deeper color tones and distinctive texture over time, offering a personalized experience.

With continued use, the strap grows more endearing, becoming a one-of-a-kind item that reflects the wearer’s journey.

Despite its casual impression, the strap’s high-quality design allows it to be worn not only on weekends but also in business casual settings and other versatile occasions.

■ Product Overview

Product Name

'Okayama Denim'

Release Date

June 20, 2026

Price

7,700 JPY (tax included)

Materials

Outer Fabric: Okayama Denim

Inner Lining: Ropien Red

Colors

Black, Indigo

Sizes

18mm–18mm

20mm–18mm

■ Available Stores

Stores: Direct stores 'Ishikuni Shop' and department store outlets

https://1492.co.jp/store/

Ishikuni Shop EC | Watch Strap Online Store
https://ishikunishouten-ec.com/

Ishikuni Shop Yahoo! Shopping Store

https://store.shopping.yahoo.co.jp/ishikuni-shoten/

■ Company Overview

Headquarters: 1-4-8 Higashi-Komagata, Sumida-ku, Tokyo

Representative: Kunihisa Ishida

Established: January 5, 1957 (Founded in 1920)

Business Activities: Sales of watch accessories and precious metal jewelry, watch repair services, and all related ancillary operations

Company Website: https://1492.co.jp/