Hakuyosha and PASSTO Partner to Expand Clothing Collection to Approximately 50 Stores in the Tokyo Metropolitan Area
Hakuyosha has officially partnered with ECOMMIT to expand its clothing collection service, PASSTO, to approximately 50 stores in the Tokyo metropolitan area. They have also begun a trial initiative to clean and resell collected garments, establishing a new integrated circular model from collection to redistribution.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 22:00
- 🔍 Collected: April 23, 2026 at 00:02 (2h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 05:37 (5h 35m after Collected)
Hakuyosha Co., Ltd. (Headquarters: Ota-ku, Tokyo; Representative Director and President: Eiichi Igarashi) has commenced a full-scale partnership with ECOMMIT Co., Ltd. (Headquarters: Satsumasendai City, Kagoshima Prefecture; Representative Director and CEO: Teruyuki Kawano; hereinafter "ECOMMIT").
ECOMMIT is a circular trading company that builds infrastructure for the collection, sorting, and redistribution of unwanted items to "create a society that doesn't discard." It operates the resource circulation service "PASSTO," offering the option to "pass on" unwanted items to the next person rather than "discarding" them in the most familiar places in daily life.
Hakuyosha expanded its stores for clothing collection through the resource circulation service "PASSTO" to approximately 50 locations starting this April. Furthermore, it has also experimentally launched an initiative to clean and resell collected garments, adding value through cleaning and developing a new integrated circular model from collection to redistribution.
Regarding the initiative to clean and sell collected garments
Amidst the social issue of mass clothing disposal, this initiative aims to build a new model of "non-discarding circulation" by not merely collecting but enhancing the quality and value of garments through cleaning before redistributing them.
Clothing collected at Hakuyosha stores is sorted at ECOMMIT's Circular Center for reuse or recycling. In this partnership, even garments with stains or dirt, which are deemed reusable, will have their quality enhanced by Hakuyosha's cleaning technology to enable redistribution, leading to sales in stores and online. On March 20, 2026, selected garments collected nationwide via PASSTO were cleaned and sold at Hakuyosha's second-hand clothing purchase/collection specialty store "COCOROMO ROOM" in Kamakura City, Kanagawa Prefecture. On that day, many customers visited and made purchases, making it an opportunity to practice clothing circulation together with the community through a series of initiatives from collection to sales.
Moving forward, based on the knowledge gained from this initiative, Hakuyosha will further develop its circular efforts by implementing sales events that leverage the added value of cleaning and advancing discussions to refine the mechanism from collection to redistribution.
[Reference] About clothing collection by PASSTO
Clothing collection stores
Hakuyosha: Approximately 50 stores mainly in Tokyo, Kanagawa, Chiba, and Saitama.
*Please refer to the PASSTO MAP for collection locations.
https://www.passto.jp/
Eligible collection items
Clothing (children's clothes, tops, bottoms, jackets, coats, shirts, skirts, etc.)
*Items that cannot be collected:
Torn, excessively dirty, stained, pilled clothes, socks, underwear, swimwear, kimonos, gym clothes, uniforms, shoes.
*Notes:
- Once collected, items cannot be returned.
- Do not put wet items in.
About PASSTO
"PASSTO" to create a society that doesn't discard – Your local circulation station.
"PASSTO" is an coined word, a shortened form of "PASS TO," meaning "to pass on to the next person, to connect to the future." PASSTO serves as an entry point for resource circulation in people's familiar surroundings, creating a cycle of "collection" of unwanted items, "sorting" for optimal use, and "reuse/recycling" for their renewed activity. The reuse/recycling rate for clothing collected by PASSTO is approximately 98%. This also contributes to reducing CO2 emissions compared to simple incineration.
Contact Information
Hakuyosha Co., Ltd. Customer Service
TEL: 0120-868-944
Reception hours: Weekdays 9:00-18:00
ECOMMIT is a circular trading company that builds infrastructure for the collection, sorting, and redistribution of unwanted items to "create a society that doesn't discard." It operates the resource circulation service "PASSTO," offering the option to "pass on" unwanted items to the next person rather than "discarding" them in the most familiar places in daily life.
Hakuyosha expanded its stores for clothing collection through the resource circulation service "PASSTO" to approximately 50 locations starting this April. Furthermore, it has also experimentally launched an initiative to clean and resell collected garments, adding value through cleaning and developing a new integrated circular model from collection to redistribution.
Regarding the initiative to clean and sell collected garments
Amidst the social issue of mass clothing disposal, this initiative aims to build a new model of "non-discarding circulation" by not merely collecting but enhancing the quality and value of garments through cleaning before redistributing them.
Clothing collected at Hakuyosha stores is sorted at ECOMMIT's Circular Center for reuse or recycling. In this partnership, even garments with stains or dirt, which are deemed reusable, will have their quality enhanced by Hakuyosha's cleaning technology to enable redistribution, leading to sales in stores and online. On March 20, 2026, selected garments collected nationwide via PASSTO were cleaned and sold at Hakuyosha's second-hand clothing purchase/collection specialty store "COCOROMO ROOM" in Kamakura City, Kanagawa Prefecture. On that day, many customers visited and made purchases, making it an opportunity to practice clothing circulation together with the community through a series of initiatives from collection to sales.
Moving forward, based on the knowledge gained from this initiative, Hakuyosha will further develop its circular efforts by implementing sales events that leverage the added value of cleaning and advancing discussions to refine the mechanism from collection to redistribution.
[Reference] About clothing collection by PASSTO
Clothing collection stores
Hakuyosha: Approximately 50 stores mainly in Tokyo, Kanagawa, Chiba, and Saitama.
*Please refer to the PASSTO MAP for collection locations.
https://www.passto.jp/
Eligible collection items
Clothing (children's clothes, tops, bottoms, jackets, coats, shirts, skirts, etc.)
*Items that cannot be collected:
Torn, excessively dirty, stained, pilled clothes, socks, underwear, swimwear, kimonos, gym clothes, uniforms, shoes.
*Notes:
- Once collected, items cannot be returned.
- Do not put wet items in.
About PASSTO
"PASSTO" to create a society that doesn't discard – Your local circulation station.
"PASSTO" is an coined word, a shortened form of "PASS TO," meaning "to pass on to the next person, to connect to the future." PASSTO serves as an entry point for resource circulation in people's familiar surroundings, creating a cycle of "collection" of unwanted items, "sorting" for optimal use, and "reuse/recycling" for their renewed activity. The reuse/recycling rate for clothing collected by PASSTO is approximately 98%. This also contributes to reducing CO2 emissions compared to simple incineration.
Contact Information
Hakuyosha Co., Ltd. Customer Service
TEL: 0120-868-944
Reception hours: Weekdays 9:00-18:00